Great reminder from Joe Gravino highlighting the importance of conducting due diligence before beginning any #PrivateEquity-backed executive role! Choosing the right deal for your skill set, uncovering issues, and understanding the investment thesis before leaping in are all key to success in PE-backed #leadership.
To all the CROs looking for new roles in PE-backed companies, make sure you diligence if the business has a product issue or a GTM issue. Throughout the first two quarters of 2024, one leading reason CROs are open to leaving their roles is due to product issues. They will say things like: "The company thought they had a GTM issue but really it was a product issue" "We're on our third CTO in 3 years" "Our customers are churning at 35% and we can't keep up on new logos" Ask to see a product demo, talk to customers, and review GTM metrics. It'll pay to know that your effort fixing GTM will be supported by a great product customers love.