Stephanie Mazzamaro’s Post

We had an interesting discussion internally & you must read through it I consistently emphasize to my team the importance of immediate action once a campaign is closed. There should be no room for delays. Recently, we faced a situation where a brand took an extended time to respond on various matters, including links for descriptions and vetting the video. My team humorously approached me, questioning why we are aligning everything so swiftly while receiving delayed responses. I responded by highlighting that our objective is to showcase our proficiency as swift and flawless executors. We can't afford to deviate from this approach unless the situation is genuinely unfavorable. Always prioritize swift execution to maintain a strong presence with the brands you collaborate with; it leaves a lasting impression. This commitment to rapid execution is one of our major USPs at Grath Entertainment #InfluencerMarketing #GrathEntertainment #Grath #Execution

🚨 BREAKING NEWS 🚨 (I love a good attention grabber) Big shoutout to Kelly Stultz and the rest of the OpenSponsorship Account Management team. They're always thinking creatively, setting solid strategy, and executing authentic partnerships. The latest example is this killer Ka'Chava x Shaun White partnership. When I signed Ka'Chava last year they went from focusing on smaller activations to mega star partnerships in less than 6 months. Stay tuned for more! You may now resume your regularly scheduled programming 🏂 #sportsmarketing #sportsbiz #influencermarketing

Working Hard and Celebrating with Colleagues is always On Brand

Business Insider: "Founded in early 2023 by ex-National Basketball Association (NBA) exec Bobby Sharma with an initial fund of $300 million, Bluestone Equity Partners has invested about $30 million in PMY Group, which provides technical design and management for sports venues like SoFi Stadium and Hollywood Park and New York's Citi Field; and about $20 million in RWS Global, which does design, casting, and programming to create events for clients like Apple and Holland America Line [cruises]. Sharma's view is that people are placing greater value on physical experiences, but also sharing them digitally with their networks. 'Businesses and rights-holders that recognize and nurture that reality, and provide, serve, host, or enhance such social experiences within it, will win,' he said." #privateequity #sports #media #entertainment

The Human Intelligence aspect is a crucial component to AI !

Slowly but surely new VOD services are either launching or strengthening their presence to grow and compete in MENA with the existing top players. At least 4 examples in 2023 and one more on the way. Competition is good for the industry in terms of rationlization, efficiency, planning, and definitely in quality of content. Others are / should be on their way. it seems 2024 is going to be a dynamic year.

The illusion of recognition. In marketing, big names are often enlisted to boost campaign recognition.  But does this guarantee a clearer conveyance of the campaign's message? The recent Supercell campaign for Squad Busters, done by Uncommon Creative Studio, highlights the complexities of this approach. Supercell's promotion of 'Squad Busters' featured stars like Chris Hemsworth, Christina Ricci, and Ken Jeong. This high-profile cast aimed to create a "show-stopping moment" to mark the game's launch. While the campaign generated significant buzz, it also raised questions about message clarity. Big names undoubtedly draw attention. Fans share content, driving up engagement. However, the focus can shift from the product to the celebrities. In Supercell's case, viewers might remember Hemsworth's charisma more than the game's features, risking the message being overshadowed. That said, effective use of celebrity endorsements requires balancing star power with the campaign's message. Celebrities should enhance, not overshadow, the narrative. The product must remain the hero of the story. What are your thoughts on the newest Supercell campaign? Do you think the message was overshadowed by the shining cast?