Scott Mellin’s Post

"Decathlon's brand makeover 🙂 2 years in the making, but who's counting? Meet "Orbit" - because a logo should be as intense as your last workout decision! 😄💪 . . . . #decathlon #sports #hotnews #whatsbuzzing #marketing #marketers #newlogo #logo #decathlonsports #marketingnews

Dive into the world of luxury and athleticism with our latest article, highlighting the enchanting equestrian splendor of the 2024 Olympics at Versailles. 🏇 Visit https://lnkd.in/ecAW26sP to read more and indulge in the opulence! #Versailles #Olympics #Equestrian #LuxuryLifestyle"

Curious about which outdoor trends are driving DTC success right now? 🌟 Swipe through our latest carousel to uncover the top picks from the recent ShopScoop! From power bikes to the sport that's dividing opinions in 2023, we're diving deep. 🚴♂️🏓 What outdoor trend has caught your eye lately? Dive deeper with the full report here: https://lnkd.in/dFqfMUp7 and let's discuss your thoughts below! 👇 #DTCInsights #NextBigShop #OutdoorTrends

𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐨𝐫𝐭𝐬 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐞, 𝐒𝐡𝐚𝐫𝐞, 𝐓𝐫𝐞𝐧𝐝, 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝟐𝟎𝟐𝟐 – 𝟐𝟎𝟑𝟐 𝐆𝐞𝐭 𝐅𝐫𝐞𝐞 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐇𝐞𝐫𝐞:https://lnkd.in/dy92fpMR The Global Sports Technology Market Size is expected to reach USD 76.39 billion by 2032, at a CAGR of 14.27% during the forecast period 2022 to 2032. #GlobalSportsTech #SportsInnovation #TechnologyInSports #SportsIndustry #SportsTechMarket #AthletePerformance #SportsAnalytics #WearableTech #SportsScience #DigitalSport #sportstechnology #sportstech #sports #motivation #waterproof #fashionmarine #ocean #marinepool #spiritoftheocean #marinepoolcollection #sailing #yachting #uvprotection #water #watersports #getthelook

Want to direct customers’ attention to your store, your booth or your events, one fully branded backpack flags could be perferct for marketing on the move. They are hands-free, portalble, light weight and eye catching. Backpack flag is also good as pacing flag for Marathon or half marathons Pacers, light weight 3D-foam backpack with air-flow channel for comfortable carry, padded shoulder straps and adjustable belt ensure it doesn't move or rub during running Interchangeable customised printed flag, just need to change your messages for each event. #mobileadvertising #promotionalproducts #marketing #events #branding #customeventbranding #eventbanner #outdoorevents #printingindustry #retaildisplay #signagesolutions #banners #promotionalmerchandise #Marathon #Runnerevents

MEGATREND: Windfoiling (also called foil windsurfing), is the sport of riding a windsurf board with a hydrofoil attached to it. Windfoiling allows a windsurfer to sail with their board above the water. Instead of riding their windsurf board on the surface of the water, they’re actually riding the foil which remains submerged beneath the surface of the water. .... Like this post? Get your daily dose of sports technology trends by joining 10,000's others on our newsletter. Read by employees of Nike, Lululemon, Adidas, and more: https://buff.ly/414QHlx #outdoors #outdoorsman #outdoorslife #outdoorshoot #outdoors360 #outdoorsy #outdoorsports #outdoorsisfree #outdoorsgirl #outdoorspace #outdoorstyle #outdoorsmen #outdoorsphotography #outdoorsupply #outdoorsession #outdoorsurvivalgear #outdoorswoman #outdoorswithdogs #outdoorsport #outdoorsusa #outdoorswimming #outdoorslover #outdoorseating #outdoorSpaces #outdoorshop #outdoorswomen

Zenith El Primero Chronomaster Sport $11K MSRP Box Papers 03.3100.3600/21.M3100 For sale by @_horology101_ $7,500 #zenith #watches #valueyourwatch #watchmarketplace #luxury #luxurylife #entrereneur #luxurywatch #luxurywatches #luxurydesign #businesswatch #wristporn #watchfam

#Jockey_Skull_Cap_Market Report: Navigating Trends and Opportunities ✅ Read More: https://lnkd.in/gj8BZqjX In the fast-paced world of #equestrian sports, safety and performance go hand in hand, and the #jockey skull cap is a critical piece of equipment designed to protect #riders in the event of a fall or #collision. The Jockey Skull Cap Market Report offers a comprehensive analysis of this niche market, #shedding light on current trends, emerging #opportunities, and challenges faced by industry players. One of the key factors driving the growth of the jockey skull cap market is the increasing awareness of safety among riders and regulatory bodies. With a growing emphasis on minimizing the risk of #head #injuries in equestrian sports, #riders are increasingly recognizing the importance of investing in high-quality skull caps. This has led to a surge in #demand for advanced, technologically enhanced #skullcaps that not only provide superior protection but also ensure comfort and style. The report highlights the technological advancements in materials and design that have revolutionized the jockey skull cap market. Manufacturers are incorporating innovative materials such as lightweight yet durable composites, advanced foams, and impact-resistant shells to create helmets that offer optimal protection without compromising on comfort. Additionally, modern designs cater to the aesthetic preferences of riders, making skull caps not just a safety requirement but also a style statement. Market Segmentations: Global Jockey Skull Cap Market: By #Company • Casco International GmbH • Charles Owen • GPA • HORKA International Riding Wear • IRH Equestrian • KASK S.P.A. • LASHELMETS.COM • Phoenix Performance Products Inc. | Tipperary Equestrian • Troxel Helmets • UVEX SAFETY GROUP | Headquarter • Equissentials • Greenhawk Equestrian Sport Global Jockey Skull Cap Market: By Type • Women • Men • Kids Global Jockey Skull Cap Market: By Distribution Channel • Online Sales • Offline Sales 📌 Stringent Datalytics #EquestrianSafety #JockeyGear #RidingEssentials #HelmetSafety #EquineMarket #JockeyFashion #RiderProtection #HorsebackRiding #SportingGear #HeadgearTrends #EquestrianStyle #SafetyFirst #JockeyEquipment

Après advertising edition featuring SKIMS and the vintage nostalgia method. 🎿👄 Did you know skiing starting back in Sweden’s “Kalvträskskidan” 3,300 BC, and Norway’s “Vefsn Nordland” ski dated to 3,200 BC according to OnTheSnow ? Skims creator Kim Kardashian took inspiration from 1966 French magazine Lui, featuring a model in a similar pose and typography. ( The US Sun ) The apres ski market has a massive audience. And massive uptick in spend YOY. The people who alpine ski. The people who try to ski. (Me) The people who apres ski. (Also me) From nostalgia to modern day fashion skiing has continued to pay homage to certain style trends from moon boots to puffy jackets, faux mink headbands and ski jumpsuits. This also plays into daily outfit looks as well as retail strategies across product merchandising, window displays and cataloging. Photo: Daily Mail News , CR Fashion Book #advertising #advertisingdesign #marketingandadvertising #creativecampaign #fortune500companies #creativecontent #creativedesign #viralnews

#relaxingmusic #footage #relaxing #relaxingmusic #footage #relaxing #relaxingmusic #giuseppealletto #holistic #footage #dronevideo #golf #golflife #golftips #golfcourse #luxurylifestyle #luxurylife #art Golf Luxury Course Drone Aerial View Fields - Giuseppe Alletto art and luxury Golf’s surprising sponsorship battle: luxury targets men, electronics the women At a glance, established golf sponsors share an unsurprising number of qualities; an air of exclusivity with wealthy customer bases to match their luxury products and prices. However, there is a surprising difference in the sectors tapping into the men’s and women’s pro scene. When it comes to the main bodies and events*, luxury brands account for 3x the share of sponsors in the men’s game than women’s, whilst electronics, technology and media account for 3x the share in women’s compared to men! Sports Retail brands are the top investors in the men’s game – accounting for 24% of sponsorship, partly through sub sectors including equipment. The global golf equipment market is expected to reach $9.6 million by 2023 (Allied Market Research, 2018) and brands like Titleist are gaining major exposure through shirt, sleeve, cap and club activations. In comparison, Sports Retail contributes only 8% in women’s golf – where Electronics, Technology & Media brands hold the highest portion at 26%. In 2015, printing brand Ricoh announced the extension of their title sponsorship of the British Women’s Open – already one of the longest serving sponsors in women’s golf. 2018 was their ninth year as title sponsor and third renewal, made in a move said by President and CEO, Zenji Miura to, “bring us closer to customers and build relationships with the communities in which we work. In the world of sport as is in the world of business, both imagination and a passion for change are key to driving success.” The appeal of golf to Luxury Goods brands is unsurprising considering their values and target markets. The sector is the second highest investor behind Sports Retail in the the men’s elite competitions contributing 21.8% of total investment, compared to just 6.8% in women’s. One brand notably bucking that trend is Rolex who are particularly prevalent in both men’s and women’s golf, sponsoring governing bodies and majors in each. Despite holding an official sponsorship with the US PGA major at Bethpage Black 2019, Omega Watches doesn’t target the women’s game. Men make up around 67% of the golfing population in Europe according to KPMG (2017). Sport England’s Active Lives Survey found that 3.7% of England’s total male population participate in golf. (from Caytoo website)