As algorithms become more personalized, fandoms become more intense and influencer marketing grows even more mainstream, the potential risk of influencer harassment and brand backlash heightens.
Sarah B.’s Post
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Social media isn’t just getting the job done for B2C customer acquisition, it's also leading the way for B2B!
Social Media’s the Most Impactful Channel for Customer Acquisition, B2B Marketers Say
https://www.marketingcharts.com
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Marketing teams are facing tighter budgets and more limited capacity. We know AI can help, but how does it actually look in practice? Our CMO, Scott Morris, writes about how AI can be most effective when it's embedded in everyday workflows and points to how that's already being done to create more impactful and creative social teams. Check it out his most recent article in The Drum!
AI is (obviously) making an impact in marketing—here’s how to make it last
thedrum.com
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Fans in 2021: we need a Dunkin' x Scrub Daddy, Inc. cross-over The universe in 2024: Ask and you shall receive ✨ That's right. America's favorite coffee and sponge brands (finally) teamed up for National Donut Day this year and fans loved it. According to Sprout Social, Inc. Listening data, the sentiment surrounding this co-branded launch was 98% positive. In this edition of the #PostPerformanceReport, Team Sprout rounded up 7 brand partnerships inspiring us right now, including Dunkin' and Scrub Daddy:
Post Performance Report: Brand collabs that are more than the sum of their parts
sproutsocial.com
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Applications are open for the next round of connections in The Arboretum by Sprout Social! Whether you’re looking to be a mentor, find a mentor, dive deep into social media strategies with peers, or share tips with fellow Sprout Social users, now’s your chance to expand your network and grow your skills. Apply by Thursday, June 27 at 11:59pm to join our vibrant community! Learn more and apply now:
Empower Your Journey: Join the our Mentorship Network
