Samba TV’s Post

Want to go beyond traditional ratings to optimize ad buying for TV and digital? Samba TV's comprehensive TV data is now helping power the Havas Meaningful Rating Point (MRP) product for cross-platform planning and measurement. The MRP provides a real-time analysis of an audience’s reach and engagement, while GRP and other traditional ratings only quantify reach after viewing has occurred. “We’re excited to expand our partnership with Samba TV and build customized solutions that enable us to perform advanced analytics and data science where we need it,” said Mike Bregman, Chief Activation Officer for Havas Media Network North America. “Through this partnership, we will leverage Samba TV data in our cloud environment for custom model development, personalization and activation in a truly meaningful way for clients in the US. Samba’s granular, real-time data is an ideal complement to Nielsen and Comscore data that we leverage in the MRP and across Converged to plan, activate, and measure for campaign optimization.” “Havas Media has always been an innovator with data and we are proud to see what our collaboration with Samba’s TV data unlocks for advertisers across the US,” said Ashwin Navin, Chief Executive Officer at Samba TV. “Being independent of any media platform, our viewership data can be deployed to measure and optimize digital walled gardens, the open web, as well traditional media, so Havas Media advertisers can feel confident that they are getting efficient reach and tools to reduce excess frequency across platforms.” Read more 👉 https://lnkd.in/g-a-AKrF #TVData #TVMeasurement #MRP #GRP #Advertising

The results are in, and Samba TV data clearly shows that Snap Inc. campaigns have a significant impact in driving audiences to watch new shows and stream movies 📺 🔥 . Newly released research leveraging Samba TV’s Causal Attribution and Snap’s Intent to Treat control methodologies showed an average lift of 84% in tune-in rate among audiences exposed to an advertisement on Snapchat across a robust variety of studies. “Snapchat is the preferred platform for younger generations to stay connected, and the Samba TV studies prove that entertainment advertisers make a significant impact by tapping into our large and highly engaged audience to find new viewers for TV shows and movies.” - Elana Sulzer, U.S. head of entertainment at Snap. "Our research provides actionable insights for entertainment marketers, demonstrating Snap's emergence as an essential partner in marketers' media strategy, increasing advertiser confidence in leveraging the platform to reach this unique demographic." -Ashwin Navin, Co-founder and CEO of Samba TV Read more 👉https://lnkd.in/geScb7mp #TVMeasurement #DataIntegration #TVData

Were you one of the 25.2M U.S. households that watched the first presidential debate of 2024 last night 🇺🇸 ? There’s a good chance the answer to that depends on your age. Older people comprised a high proportion of debate viewers, with households A65-74 and 75+ both over-indexing by double digits, while millennial and Gen Z households were more likely to skip the face-off between Biden and Trump. Overall, it was the most watched linear event of 2024 to date outside of the Super Bowl and a few NFL playoffs games, as Americans gear up for what promises to be a heated election 🔥. Looking at some key swing states, Michigan, Pennsylvania, and Wisconsin saw slight over-indexes in viewership compared to the U.S., while households in Georgia and Nevada were less likely to watch. From an advertising perspective, though Biden and Trump will both spend hundreds of millions on ads this year, Biden's campaign has ramped up to a greater degree. During 2024 to date, Biden’s campaign has served 5x the ad impressions as Trump’s. Will this trend continue 👀 ? We’ll be sharing additional advertising data as the candidates continue their ad blitzes. #SambaTVInsights #PresidentialDebate2024 #PresidentialDebate #BidenVsTrump #CNNDebate

Cannes Lions this year was one for the history books for Samba TV! We introduced Samba AI to the global stage, with tremendous response from brands and agencies in the US, Europe, and Asia. Highlights included thought-provoking speaking engagements, interviews that we participated in, as well as many discussions with partners and clients leveraging Samba AI for contextual advertising and media measurement in new and fascinating ways. Many thanks to the CEO of The Female Quotient, Shelley Zalis, for inviting Christina Park from Samba TV to join Emily King, Brent Poer, and Kate Jhaveri on a panel that addressed various topics, such as a subject that Samba has been pushing to the forefront in our industry which is ethnic representation with entertainment content. Per our recently released State of Diversity report, only 39% of top-billed actors in the top 50 TV shows released this year were Hispanic, Black, Asian or another non-white ethnicity, highlighting how essential it is for our industry to engage in these important conversations. There was also an interesting discussion with The Female Quotient’s Amber Coleman-Mortley, focusing on the strategic imperative studios have to prioritize inclusivity and diverse representation. Mike Bregman from Havas took the stage with Ashwin Navin at the Coalition for Innovative Media Measurement (CIMM)'s #CIMMSummit to discuss how AI is already impacting measurement and the potential for future campaign optimization. Mike shared how Havas is using the industry’s best video datasets, including Samba TV, to power their Meaningful Rating Point (MRP) product for cross-platform planning and measurement. We were also honored to hear Havas Media announce the launch of their new group-wide operating system for the Converged platform, a tool that integrates Samba TV data. We are more excited than ever about the future of our industry and the new opportunities that AI presents for measurement, insights, and data. With Samba AI powering new innovations, we’re taking the learnings from a week on the Riviera and hitting the ground running. Reach out to our team to learn more!

Who’s excited for summer movies🎥☀️? We know Snapchatters are. Recently released research from our partnership with Snap Inc. shows that ads from the service drove a 91% lift in theatrical ticket sales. Read more about how Snap Inc. joined up with Samba TV to assess the incremental impact of Snapchat ads on Fandango ticket sales by comparing ad-exposed audiences with a control group. 👉👉https://lnkd.in/ePPWwuzD #SambaTVInsights #TVData #TVMeasurement

Is #AI the future of measurement? Samba TV CEO Ashwin Navin and Havas Chief Activation Officer Mike Bregman shared how #AI is powering more data and insights for meaningful measurement across creatives and media teams. Thank you to the Coalition for Innovative Media Measurement (CIMM) and Jon Watts for hosting us at the #CIMMSummit during #CannesLions2024!

Inclusive and diverse representation across the entertainment industry is both a strategic necessity and business imperative to capture and keep audience attention. This week at #CannesLions2024, we brought together leading marketers from Fox Entertainment, Publicis Imagine, and TikTok to discuss the power of diverse storytelling by exploring its impact on audience engagement, brand building, and ultimately, the bottom line. Thanks for hosting us, The Female Quotient! Check out our latest State of Diversity Report to learn more about how diversity affects viewership and engagement: https://lnkd.in/gDUz3kNf #canneslions #tvdata #tvmeasurement #diversity #representation #inclusivity #dei

#CannesLions2024 has officially kicked off! The Samba TV Lounge is open, just across from the Palais. Join us for drinks, light bites, and discover how Samba AI is the next generation of TV data and measurement! Reach out to us here: https://sam.ba/cannes #canneslions #tvdata #tvmeasurement