Robert Elder’s Post

Once again, customer experience takes the spotlight in a viral social media video 🤩 Long story short, a few days ago, a TikTok user shared a video of her car destroyed by a fire while picking up a single item that survived the flames, can you guess what it was? That's right! Her Stanley cup, which also happened to still have ice inside 👀. As soon as the video was posted, views and reactions started to grow.   The president of #Stanley himself saw the opportunity and took his chance to reward the client in a video offering her a brand-new car. The result was a success! 🥇😎✨ Now, not only will she be a Stanley customer forever, but the company also gained a lot of new clients thanks to the viralization of their response to her product experience. The lesson we get from it is simple: Catch the opportunity to turn a negative experience into a win-win for both the client and your brand. https://lnkd.in/eUR4wPVh 

If you're in NY, you can win Kilos of Gold and Silver with TraxNYC! 🔥 TraxNYC, a jewelry powerhouse with 1.5 million TikTok followers, is offering opportunities to win not just pieces of gold and silver but entire kilos of them! 💰 With views up to 21M per video, they are redefining viewership of high-end jewelry. TraxNYC is all about engagement and education. They're not just creating stunning jewelry – they're encouraging people to brush up on their jewelry knowledge. Imagine stumbling upon them in NYC spot, taking a guess at the value of their items, and walking away with kilos of precious metals! There's more glitter to their story – they partnered with Mr. Beast to craft a $250,000 gold medal for his "Olympics" and ended up melting it down for a cash prize instead. So, if you're someone who loves bling and is willing to learn the ins and outs of jewelry pricing, TraxNYC is your golden ticket, literally. Next time you're in NYC, it might be a good investment to try and find out where they're interviewing people. 🌟📏 Are you up for a golden challenge? #socialmedia #marketing #socialmediamarketing

Every great story has a guide who helps the hero get what they want. For example… Gandalf helps Frodo destroy the ring Dumbledore helps Harry Potter stay alive Q helps James Bond by supplying the gadgets he needs for his missions When you learn how to position yourself as the guide who solves your customer’s problem, the customer immediately sees themselves in the story. And they see how much they need you in order to get what they want! THAT’S how you make your product irresistible to your audience. #storybrand #donaldmiller #smallbusinessmarketing

Every great story has a guide who helps the hero get what they want. For example… Gandalf helps Frodo destroy the ring. Dumbledore helps Harry Potter stay alive. Q helps James Bond by supplying the gadgets he needs for his missions. When you learn how to position yourself as the guide who solves your customer’s problem, the customer immediately sees themselves as the hero in the story. And they see how much they need you in order to get what they want! THAT’S how you make your product irresistible to your audience. Make them the hero of their own story. #storybrand #marketingtips #smallbusinessmarketing #smallbusinesstips

Another worthless #NFT out there, be sure you don't get scammed by such success, it's called Pudgy Penguins - -> $37m secondary sales recorded since 2021 just on OpenSea -> $69m market-cap (floor-based) today -> Strong IP skills, now their plush toys are available in 2000 Walmart in the US (it's like 7/11 in bigger) -> Founder Luca Netz actually BOUGHT over the project for $2.5m 2y ago, and builds in public, a horrible habit where you know exactly everything that happens Would bet Pudgy can be the next Angry Birds, but *be careful* it's still NFT territory so don't buy, don't look or you will end up in TEARS 🤣 Cheers to innovation, innovators, and early adopters 🤠 #web3 #ip #brandbuilding #ethereum https://lnkd.in/gvcU-EK9

Happy Thanksgiving eve! I see you out there - taking a break from buying presents to check in on the work world. Here are thoughts on toys and internet access (and being a parent). If you have questions on how and when to let your child see the internet, and the internet to see your child, read this. #blackfriday #leadershipdevelopment #parentingtips #riskmanagement #thisishard

New Post: Taylor Swift, Alix Earle, and 4 more icons people searched for on eBay in 2023 - https://lnkd.in/g6XcTNiH - The post-pandemic boom in nostalgia-based purchases and activities extends to collectibles, which are memories you can hold in your hand. One of the most popular places to buy those mementos is on eBay, where more than 25 percent of users who bought something on the site in 2023 bought at least one collectible item.On eBay, global listings for vintage toys were up about 10 percent this year, compared to the same period in 2022. Searches for vintage Star Wars toys were up 20 percent. And some rarities can go for big bucks. In May 2023, a one-of-a-kind "Tyler The Great Warrior" Yu-Gi-Oh! card sold on eBay for $311,211, making it the most expensive Yu-Gi-Oh! card sale on eBay to date."Nostalgia is a powerful driver of collecting, and we’ve seen strong interest in nostalgic items in our marketplace," Gene Cook, VP of Global Collectibles at eBay, tells Mashable. "Whether it’s driven by films like Barbie, trends on social platforms, or people wanting to tangibly connect with toys and items that brought them joy in their childhood. Collecting isn't just about acquiring items but being part of a community, and that is true for all generations."We broke down some of eBay's 2023 trends data to find out what people were searching for on the site this year. SEE ALSO: In Memoriam: The tech that died in 2023 Snoopy, Sonny Angel, and Miffy Sonny Angel dolls, all in a row. Credit: Edmond So/South China Morning Post via Getty Images Cute collectibles have had quite a year, with fictional Dutch bunny Miffy, sweet Sonny Angels, and Snoopy taking center stage on TikTok and Instagram. On eBay, users searched Miffy 5,000 times per month, and searches for Sonny Angel increased more than 250 percent globally compared to the same time last year. This year, eBay users searched for "Snoopy" over 18,000 times per day, globally, and the most expensive Snoopy item sold on eBay was an unworn Omega Speedmaster Moonwatch Snoopy Anniversary Series that went for $38,500. People especially love the Peanuts during the holidays; eBay says the number of ‘Snoopy’ and ‘Peanuts’ collectibles sold on the site increased double digits from October to November 2023.WAG game day glam Taylor Swift at Kansas City's Arrowhead Stadium on October 22, 2023, watching the Kansas City Chiefs play the Los Angeles Chargers. Credit: David Eulitt/Getty Images eBay says quarterbacks Brock Purdy (San Francisco 49ers) and Tua Tagovailoa (Miami Dolphins) were the two most-searched football players in global sports trading cards on eBay, but it was the players' girlfriends that made an impact this year. Travis Kelce jersey sale

Content people... how do we feel about the term 'beating the algorithm'? I'm not so sure. I often see a lot of stuff online, particularly YouTube, around MrBeast. Channels and creators claiming to have hacked his secrets to beat the algorithm. The irony is, those channels don't have anywhere near the levels of engagement of MrBeast. Surely if they had unlocked his secrets, they'd be doing the same kind of numbers? If there was a way to beat the algorithm, wouldn't we all be doing it? Probably because it's easier to look for the hack or the cheat, than to look at the reality that Jimmy put in the hard yards. Just look at the numbers: - The last to leave the circle wins $500,000: 418 million views - Squid Game in real life: 591 million views - I built 100 wells in Africa: 165million views He's tested, learned and honed his platform to damn near perfection. He makes content that people want to watch... simple as that.

Focusing on Emotional Loyalty Over Points. Discover how yuu Rewards turns everyday transactions into joyous savings moments. It's not just points; it's about crafting memorable experiences and delivering value that resonates with smart shoppers. If you haven't watched this last Thursday, watch it now at: https://lnkd.in/dTY8BVYw #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv

What was your favorite Super Bowl commercial this year? According to Billboard, Beyonce and Verizon took the crown... as she usually does. Verizon cleverly uses the analogy that while Beyoncé can break records, but even she can't break the resilience of Verizon's 5G network. Delving into the strategic depths of Beyoncé's Super Bowl ad for Verizon reveals a playbook straight from Kellogg's marketing concepts. This campaign seamlessly integrated meticulous planning, deep consumer insights, and strategic positioning, all aimed at leveraging Beyoncé's star power to elevate Verizon's digital engagement by an ambitious 30%. Through a visually captivating execution that underscored Verizon's premium connectivity, the campaign was a testament to strategic foresight. Kellogg's influence was evident in every facet, from the strategic approach to crafting the creative brief, to applying rigorous feedback mechanisms like the ADPLAN framework, illustrating the power of foundational marketing concepts in achieving measurable brand success. Check out the ad below to see these tactics yourself. https://lnkd.in/eRRn4qa3 #KelloggOnMarketing #SuperBowlAds #StrategicAdvertising #MarketingSuccess