Remi Sklar’s Post

Shemaroo Entertainment Ltd. a prominent name in the #media and #entertainmentindustry , has won 13 trophies at the prestigious Promax Global Excellence Awards 2023. This outstanding achievement elevates the company’s total Promax trophies count to an impressive 117, it said... Read More At:- https://lnkd.in/evuRtjSy #ott #awards #news #media #NewsFlash #IBWNews #alltopnews #alltypesofnews #NewsUpdate #Todaysnews #NewsUpdate #dailynews #newsfeed #trendingnews #LatestNews #BreakingNews #Englishnews

Since last week, the new #Parship campaign is live under the slogan "Wenn's passt, sind Regeln egal!" ❤️ This initiative focuses on the concept of 'Healthy Dating', spotlighting the societal realities. TVCs, OOH motifs, and social media clips form the crux of this extensive initiative.   Transitioning from "Alle 11 Minuten" towards authenticity and reality - we at ODALINE are proud to be part of this transformative journey! Our special thanks go to Janik Keßel and Matthias Rossini who worked closely with #Parship to craft and optimize the social media aspect of the campaign.🚀🚀   But what does our work actually look like in concrete terms? Along with adapting the large-scale TV campaign into Paid Ads, we test various objectives to expand Parship's brand perspectives. We manage the campaign motifs and employ diverse UGC Ads of different lengths to effectively communicate the product. Particularly noteworthy is Parship's personality test - a unique selling proposition against competitors and a clear advantage of the platform. 🙌   The next steps are already in the planning and Parship is well on its way - and we are excited to walk this journey together. 🙏   Thank you for the great collaboration, Udo Schumacher, Sina Weißenfeld, Jana Becker, and of course, our internal team Janik and Matthias!   We would love to hear your thoughts on Parship's new campaign. How do you like it?   #socialmedia #strategy #digitalmedia #parship #clients

🚨 🚨 🚨 SELFISH TIP OF THE DAY 🚨 🚨 🚨 The first time I submitted a brief to the student competition of the The One Club for Creativity (called The Young Ones) I did so because I wanted to support the new generation of creatives. I want to give back. Not anymore. Fuck that. Now I do it because I am selfish. The Young Ones output has been consistently amazing. And of course it is nice to give back to our industry, but the reason why I kept coming back to sponsoring this creative competition is not that. The reason I continue to sponsor every year is because I get kick ass ideas for $20,000. That is a total bargain! I would probably pay way more (don't tell them that), but I am a selfish bastard and will continue to take advantage of this opportunity! 😂 By the way, I was there at the award ceremony in NY this year. And I was blown away by the winners of all brands. If I were Duolingo I would definitely bring in some of the students and try to make some of the winning ideas happen. Same for Fanta (The Coca-Cola Company). Same for Diablo (Blizzard Entertainment). Same for Dove (Unilever). Same for Kraft Heinz (they had 2 briefs!). And, of course, same for NotCo. Same for all of them. Even the shortlist of the awards was full of great stuff. Did I say it was just $20k? Just twenty-thousand-dollars. Take my money! I have been selfish enough to run briefs for Burger King (more than once), Popeyes Louisiana Kitchen, Call of Duty, Diablo, and now NotCo. Giving back? Well... That was not my main motivation. In fact, we did partner with some of the young creatives to make their ideas a profitable reality to our brands. This year the One Club will be looking for 10 brands to be part of the competition. The brands that sponsored in 2024 will have right of first refusal. But if you are interested on exploring this, just drop Molly, Jenna or myself an email: fermachado@me.com molly@oneclub.org jenna@oneclub.org Check some of the winners from 2024 here and you will see what I mean: https://lnkd.in/egh9pkT3 #Advertising #Creativity #Marketing

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

From the stage to the screens, your audience is waiting. Pinnacle + Creative Dimensions hit NAB Vegas to redefine the landscape of broadcast and live marketing. We've brought together the best of both worlds: Pinnacle’s industry-leading expertise in live marketing and Creative Dimensions’ unmatched broadcast shaping capabilities. With immersive activations and cutting-edge tech, we were thrilled to demonstrate how our partnership is shaping the future of brand experiences. Together, through every campaign, project, and experience, we’re creating connections that span the globe and resonate on a deeper level. We can’t wait to see what’s possible as we continue to push the boundaries of live marketing, content creation, media, and more. Here’s to the limitless potential of our industry—and the creativity and collaboration that brings incredible ideas to life at scale. #pinnacleexp #experientialmarketing #brandmarketing #studiodesign #eventmarketing #brandevents #brandactivations #broadcast

Have to give it to the Olympics social team, their quick comments game is ON POINT. At Vaynermedia EMEA, we have this product called CasC ( Comment as Creative ) you might feel it's such a simple but thing but simple can be powerful. A brand on social behaving like a person and reacting in a funny way is so so powerful. Will show you all some example of CasC the EMEA team is working on today for the EUROS. It works. Wait for it. #socialmedia #comments #marketing #brandsashumans #brands #marketing

🌟 Exciting times in the world of streaming and branding?! As a Production Executive who's experienced both sides of the coin, I'm fascinated by the dynamic relationship unfolding between streamers and brands. There's immense value to be found on both ends, and it's crucial to identify the key factors that elevate this collaboration. For brands, what matters most is amplification, access to meaningful data, and cohesive marketing of their projects. They crave a meaningful connection with their audience. On the other hand, streamers prioritize entertainment that caters to their existing audience while expanding it further. Project integrity and financial commitment also play a pivotal role. Interestingly, both sides share a common goal: delivering captivating content that resonates and engages viewers. Some platforms are truly grasping this concept. Imagine Entertainment, helmed by Ron Howard and Brian Grazer, engages proactively with brand partners to outline cost recoupment expectations and "who" shares viewing data. Streaming giant Roku Inc. is known for its generosity in this respect. Despite the promising prospects, brands often face challenges in accessing viewership data, leading to uncertainty about the reach and impact of their content. However, there is hope. As subscription streamers embrace more advertising revenue streams, brand stakeholders anticipate greater openness in data sharing. This, in turn, could catalyze significant brand investment in premium content (films / series). While brand funding remains a relatively small portion of marketers' budgets, there is a bubbling appetite for growth. Hollywood's involvement in sharing viewership data and embracing brands as promotional partners could be the trigger for substantial funding shifts. Brands need to make “good” on their side as well - get out of the way of the entertainment. The aknowledgement of a fair value equation, where mutual contributions pave the way for successful collaborations, is key. #MediaPartnerships #BrandCollaborations #content #entertainment #film #television #marketing #streamers  *Great article here - https://lnkd.in/gK4KXwVj

Who do you think will win at #Cannes this year? I like the entry for Mercado Libre from @gutagency Sao Paulo because it connects a brand truth (fast delivery) to culture in a relevant way to build long-term brand equity, leveraging utility to make the game better for players, in-stadium fans and at-home viewers. Culturally-connected utility in an emotional context feels like a recipe for success. Would love to see how they measured business impact. https://lnkd.in/gyvm5pHF

This year, I once again watched the spectacle of Cannes Lions International Festival of Creativity 2024 unfold with awe. Though I wasn't able to attend in person, I’ve been kept up to date by Ella Butler, my social feeds and of course, the BizBash annual round up from Claire Hoffman - which never fails to highlight best in class. Here’s five key activations that really stood out for me: 1.⁠ ⁠Pinterest Manifestival: Pinterest's transformation of the Carlton Beach Club into a real-life version of their digital platform is always a pleasure to behold. They nailed it again this year! 2.⁠ ⁠LinkedIn: The Place to B2B: LinkedIn's clever play on words perfectly encapsulated their activation's purpose. They took over three floors of the Carlton hotel, to create a hub for professional connections and creativity. 3.⁠ ⁠Meta Beach: Meta's focus on connections and the possibilities of their technology was expertly executed. The standout Reels Cinema, emerging from the sand was such a great idea. Nice work Jack Morton Worldwide! 4.⁠ ⁠Spotify Beach: Spotify's round-the-clock activation hub was a masterclass in blending thought leadership with entertainment. 5.⁠ ⁠Netflix: The giant Netflix 'N' towering over the Croisette is now a Cannes Lions staple, serving as a constant reminder of the streaming giant's presence. Their rooftop takeover, featured vignettes inspired by their most popular shows. Another incredible experience by Seen Presents. Did anyone meet our Squid Game actors, by the way? A huge shout out to ALL the brand ambassadors, event managers, and support staff who are the unsung heroes of Cannes Lions, ensuring that every interaction leaves a lasting impression. With thanks to our teams supporting our clients Amplify, 160over90, Chase, United Airlines, Seen Presents and Netflix. Check out the BizBash article here: https://lnkd.in/eEeTDgQs #KruLive #BrandExperiences #EventProfs #EventStaffing #LoveForPeople

Major Innovation Alert: I'm thrilled to share news of a groundbreaking partnership that marks a significant leap in the evolution of streaming television advertising.TelevisaUnivision and Transmit are joining forces to unveil a first-of-its-kind vertical video advertising feature, transforming the landscape of creator-driven content in the OTT space (pun intended). At the heart of this partnership is a shared vision to innovate and push boundaries. TelevisaUnivision, a titan in Spanish-language media, and Transmit, a leader in advanced advertising technology, have co-developed a unique ad format that integrates vertical social video ads with live events and premium content. This innovation allows for a seamless experience, bringing the vibrancy and engagement of social media directly to streaming television. What does this mean for creators, advertisers, and OTT platforms? It's a game-changer. Creators will see their content amplified across TelevisaUnivision’s vast network, reaching wider audiences and creating new opportunities for engagement. Advertisers will be able to harness the power of social media in a streaming environment, driving brand relevance and viewer connection like never before. And for OTT platforms, this represents a leap forward in delivering dynamic, engaging, and relevant content to viewers. We at Transmit want to express our profound gratitude to our partners at TelevisaUnivision for their pioneering spirit and dedication to innovation. This partnership not only exemplifies the power of collaboration but also sets a new standard for what is possible in the realm of streaming television advertising. Let's continue to dream big, innovate relentlessly, and create experiences that enrich and inspire. Here's to shaping the future of digital storytelling together. If you're interested in learning more, feel free to slip into my DM's:) #StreamingVideo #SportsMarketing #CreatorEconomy #SocialMedia