New Post: Leader Spotlight: Increasing your product’s value proposition, with Deepa Muralikrishnan - https://lnkd.in/gunw4esr - Deepa Muralikrishnan is Vice President of Product Management at VTS, a commercial real estate (CRE) technology platform. She began her career as a computer engineer, led the digital web platform team at Audible, and played a key role in launching Audible in European markets. Before joining VTS, Deepa held several leadership roles in product at Emergent Payments (formerly Live Gamer) and ADP. In our conversation, Deepa discusses how she continuously evolves products and their value propositions to meet changing consumer behavior, technology trends, industry standards, and more. She talks about her globalization strategy and how she led efforts to expand to new markets during her roles at Audible and ADP. Deepa also shares her philosophy of “leading from the front” when managing and mentoring high-performing product teams. Keeping up with post-pandemic real estate Could you start by introducing VTS and the products the company builds to merge tech and real estate? VTS is one of the industry’s leading technology platforms, providing real-time market data and workflow tools to help owners, operators, brokers, and their customers manage their commercial and residential properties. The VTS Platform consists of VTS Lease, VTS Market, VTS Data, and VTS Activate. I manage the market, lease, and data product lines. Clients use our platform to market their space and manage their end-to-end deal pipeline. Investment and leasing teams rely on our predictive data for their investment, portfolio, and asset strategy. With VTS Activate, we help the property management teams offer a great tenant experience. For example, tenants can use our app to access their buildings anywhere without needing a physical card. Activate also provides visitor management, amenity booking, work orders management, etc. Since the pandemic, commercial-related markets have been evolving and changing rapidly. More and more companies are embracing the digital world, for example, the percentage of tenants who look for a space online before they physically tour the space has increased by 210 percent compared to pre-pandemic. There is an increased need for tech platforms to be open and integrated with the CRE ecosystem, such as budgeting, accounting, access management systems, etc. A lot of innovation is happening in our space, but that also comes with a few challenges. VTS is at the forefront of leveraging technology to address some of the rapidly changing client needs. Leading from the front Managing product teams requires a mix of strategic vision and operational excellence. What leadership principles have guided you in building and managing your teams? I believe in three key principles to build and maintain powerful, high-performing product teams: Leverage each member’s strengths — Product managem
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Reading “Improve the Product Development Process With This Simple, But Powerful, User Flow Analysis" #QuantumIDG #BuildBrandGrow #Success >
Improve the Product Development Process With This Simple, But Powerful, User Flow Analysis | Toptal®
toptal.com
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€5k to solve your product problems. A no-brainer? Let's find out. Product 'good looks' are often glorified. While solid development is neglected. Here’s what I mean: - You judge product quality by the looks of your UI - You don't care about code, unit tests, architecture - You prioritize innovation above modernization I get that. But consider this: Companies neglecting solid development experience 2-3X more defects and longer time-to-market for new features (McKinsey). Stings, doesn’t it? No worries. I have good news. You don’t have to choose between aesthetics and development: You can have both. Imagine this scenario for your product: Its foundation is future-proof. Your team is effective: they stopped wasting time deciphering code and fixing bugs. Focus shifted to maximize UX and product-market fit. Users are happy and your product generates revenue. Sounds too good to be true? It’s not. Tikkie is the most popular peer-to-peer payment system in the Netherlands with over 7M users and processed €10 billion in transactions. We helped Tikkie modernize its code, architecture, cloud-infra, and UX. In normal language: we improved their product. You can get the beauty and the brains. Think of getting your dream car: elegant, fast, and classy. People want it. Has tons of horsepower under the hood. You want to take it for a test drive. And you can. We have a low-end solution for you: 1. Existing products: our Health Scan maps out high-impact quick wins to resolve urgent IT concerns. 2. New products: our Product Discovery Sprint maps out a high-velocity product roadmap to reduce dev-time and costs. → Investment: €5k. → ROI: Reduced dev costs. Happy users. Validation. We only have 2 spots a month for this. Interesting? Health Scan: https://lnkd.in/edKuAwtN Product Discovery: https://lnkd.in/erNY84H3 or Book me for a free strategy call to ask me about how it works, what it has done for clients, and how it will help you. Link in my profile ↑
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We need content and design systems that support product metrics ***Functional metrics*** Different teams use some metrics to evaluate their performance or role in the product’s success. For example UX metrics can be task success rate, error rate, adoption rate, task based efficiency, usability score, and others. Engineering metrics such as build time, code volume, code churn or code shelved, reliability score, incident rate (DevOps), throughput are somehow mapped to the product metrics, either as a function of time, or as human-hours, or human-efficiency. Likewise for content metrics, research metrics, and DesignOps metrics. ***Product or SaaS metrics*** Take an example of a SaaS where a few common and important metrics are the CAC (Cost to Acquire Customers), LTV (Lifetime Value), MRR (Monthly Recurring Revenue), churn rate, burn rate, ARPU, and others. ***Product Success Criteria*** Onboarding is not about design or content or code. It is a thoughtful and strategic intersection of different skills and roles, including product marketing, UX content, and a lot of product sense. If customers drop off at a certain stage, or if the product is not inspiring enough for the customers to start paying (or continue paying if they are already paying), it directly shows in the product metrics and the individual metrics of different teams. Remember that all these teams used the design system. And remember that the design system might still show the ROI as hours saved, and efficiency, and the increased speed in build and shipping. We need to plan the design systems that show the direct and measurable impact on the product metrics. ------- PS: Planning to host a workshop on this topic.
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Once you've got an idea for a digital product in your head, it's hard to imagine it'll take months, perhaps years, until it’s in your hands. The good news is that it doesn't have to, it can be as little as a few weeks. In just two weeks, Red Badger's cross-functional teams delivered a collaborative surveying tool straight into our client's hands. They were immediately able to test it with their target customers to optimise the experience and ensure it was perfect for everyone's needs. Interested in how we did it? You can read the full story here → https://bit.ly/3s1k1wN #DigitalProduct #AppDevelopment #CustomerExperience
Delivering a lean digital product in two weeks
content.red-badger.com
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Start small, get feedback, and grow through user-driven development. That is the idea behind creating a minimum viable product. After all, your users are #1 🏆 Read more about MVP and how it applies to your business: https://shorturl.at/dlnH4
What is a minimum viable product: A Foundation for Successful Product Development Appanzee
https://appanzee.com
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Healthcare Executive | Innovator | Value-Based Care Champion | Digital Health Enthusiasts | Veteran 🇺🇸
Inspired by a recent project… The KISS (Keep It Simple, Stupid) principle is a timeless strategy that emphasizes the importance of simplicity in design and execution. When applied to the development of a Software as a Service (SaaS) product, this principle can be a powerful guideline to enhance product effectiveness, usability, and customer satisfaction. Here’s how the KISS principle can be effectively implemented in SaaS development: 1. User-Centric Design Start with a focus on the user experience. A SaaS product should be intuitive and easy to navigate, even for those who are not technically savvy. This means designing interfaces that are clean and simple, with core functionalities accessible within just a few clicks. Avoid clutter and ensure that every element serves a purpose. 2. Feature Simplicity While it's tempting to pack a SaaS product with a multitude of features to cater to every possible need, this can often lead to a bloated and confusing product. Instead, identify the core features that address the main problems your users face and focus on executing them well. This not only makes your product more appealing due to its clarity and ease of use but also streamlines development and maintenance. 3. Clear Communication Communicate clearly and directly in all aspects of your product, from the user interface (UI) text to help documentation. Avoid technical jargon and use plain language that your customers will understand. This helps in reducing the learning curve and enhances user adoption. 4. Iterative Development Adopt an iterative approach to development. Launch with a minimal viable product (MVP) that includes only the most essential features. This approach allows you to gather user feedback early and iterate based on actual user needs rather than assumptions. It helps in keeping the product development focused and aligned with user expectations. 5. Automation of Processes Simplify the backend as much as the frontend. Automate repetitive tasks and processes where possible to reduce the potential for errors and to free up your team to focus on more important aspects of product development and customer service. 6. Consistent Improvement Continuously seek to simplify your product. Regularly review features and processes, and be ready to cut out or refine anything that complicates the user experience or does not add significant value. This ongoing commitment to simplicity can lead to a more polished, efficient, and competitive product. 7. Scalability Keep scalability in mind, but don't overcomplicate the architecture from the beginning. Develop a system that is easy to scale up but start with what is necessary for the current state of your business. This keeps the initial setup simpler and more manageable while retaining the flexibility to expand as needed. By prioritizing simplicity, developers can create SaaS products that deliver value efficiently and effectively.
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Struggling to keep users engaged? The secret lies in seamless pathways. This guide simplifies complexities into easy steps, aiding you in solving user flow challenges and designing logical, enjoyable journeys. We'll show you how. ➡️ https://lnkd.in/eUwJsPn6
The Ultimate Guide to User Flows
verycreatives.com
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A useful indicator of being more product/value orientated is when user experience work does not live in parallel with the product but inside it. Try this framework and provide your feedback 😉
Digital transformation and product Handshakes
bootcamp.uxdesign.cc
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User outcomes that drive business impact should be at the center of any product's success. That's why I built a flywheel that showcases how focusing on user behaviors can lead to more predictable and efficient ways to achieve business objectives. With user-centered design, we can test and measure before building, ensuring that our products are successful from the start. #UserOutcomes #UserCenteredDesign #ProductSuccess https://lnkd.in/e_mgZCDp
Outcome-centered product design flywheel
https://www.jameswondrack.com
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