Primacy’s Post

Let’s go!! Looking forward to hearing/sharing stories on using the power of Meltwater to fuel insight into actionable value creation, better brand experiences. Look forward to connecting. #human #powerofsocial #datadrivenexperiences

A quick reflection as today marks 200 days into 2024. This year is proof that people on a mission to drive impact can make quantum leaps in a very short amount of time. You may recall, it was just one year ago this month that I exited a nonprofit leadership role to relaunch public relations agency, LAUREL, informed by nearly two years of research within the MSP innovation ecosystem where I studied the needs, capacity and limitations of leaders bringing disruptive technologies and initiatives to life. During that time, in the communications industry, things drastically changed due to the introduction of AI technology and emergence of the creator economy - a $250 billion industry (via Goldman Sachs) that's shifted power in the media landscape from established institutions of journalism to experts with platforms that boast niche audiences and community-based businesses. There's a trend of decentralization. Working with decentralization means integrating these types of media, which is what communications pros are accommodating now. Some are facing challenges to keep up with new technology, to stay relevant and keep their clients competitive in a crowded attention economy. Some, like me, are working to help people understand it and successfully navigate. In the midst of the noise, its more important than ever to be yourself. Ideally out loud, for human connection and sometimes public consumption. Relating is the differentiator. My work now addresses this issue, helping leaders to find and own their voice and deconstruct an outdated image of power. Over the last year, I've had the pleasure of meeting and working alongside some brilliant people as an advisor, board member and collaborator to organizations that have the future in mind. What stands out to me is how important it is to keep global perspective, despite the current size of your footprint. The future is built by those who consider it. And that truth is reflected more than ever in current events. I once heard it said that “life is measured in adventures, not years” and by that logic I've lived a decade since January. We all have. The fullness of life, I believe, is measured by relationships. In business, that means partnership and community. What a wonder it is to witness driven people collaborating to affect change. And there’s potential for a lot of positive change ahead in the remaining 165 days of this year. I hope you make the best of it. Now more than ever, the future is bold. #publicrelations #pr #leadership #communications #innovation

PRIA SUMMER SCHOOL IS HERE! Whether you're just starting out, changing careers, or have junior team members you'd like to bring up to speed, this is the course for you! Learn PR Fundamentals from industry leaders in our five-week intensive online course. Gain access to a mixture of on-demand content, live masterclasses, and exercises to apply and test your knowledge. Each live masterclass and on-demand case study will be led by a different industry leader, so you'll be exposed to a diverse range of companies, agencies, and professionals throughout your five-week course. You'll also receive a certificate of completion to showcase your knowledge of PR Fundamentals. - WEEK 1: Media Relations - WEEK 2: Social Media Management - WEEK 3: AI & Information - WEEK 4: Project Management - WEEK 5: Professional Skills Guiding you through the five weeks will be your course leader, Amanda Galmes, Managing Director ANZ for Sefiani, and we'll be announcing module guest instructors and other industry leaders very soon! Begins: Monday 15 January 2024 Concludes: Friday 16 February 2024 Duration: Five weeks, online Who should attend: Recent graduates, emerging professionals, new industry entrants, and non-comms functions wanting a grounding in PR fundamentals. Don't miss this chance to set yourself or your team up for success in 2024. Book now: https://lnkd.in/gSQydWAK #pr #communication #pria #learning #prfundamentals Shane Allison Helen Hutchings Luke Schepen Douglas Wright FAICD FPRIA FAMI Leigh McClusky Mel Deacon GAICD Zoe Viellaris Jane Speechley Annie Hayward Tom Worsley Claire Bell Chris Savage

This is a fantastic recap of our learnings at this year’s Meltwater Summit in NYC! The pictures of Ryan Reynolds are good - ⭐️but I think my “pointing” shot of him is even better! 📸 I did follow the Winger Marketing photo tip sheet! Karen Kunkel Young, CPC, ELI-MP Melanie S. #MarketingAgency #MarketingTips #RyanReynolds #WingerMarketingPhotoTipSheet

How University of Glasgow Boosted Engagement with Brandwatch Challenge: 📉🔒 - University of Glasgow needed to understand audience sentiment during COVID-19. - They needed insights to inform content planning and crisis communication.   Solution 🔑💡 - University of Glasgow partnered with Neon Caffeine, a social media consultancy, and implemented Brandwatch. Results 📈 📊 - Gained real-time insights on how the university was handling COVID-19. - Improved content planning by analysing online conversations. - Established an "always-on" crisis management approach with real-time alerts. - Provided leadership with valuable data to inform decision-making. Benefits 🙇♂️ - Improved communication with students, applicants, and the wider community. - Increased confidence in brand strategy and reputation management. This case study shows how platforms like Brandwatch can empower universities to make data-driven decisions for success. P.s If you're interested in a top level chat, no credit card required, give me a buzz!  #SocialListening #HigherEducation #Brandwatch #socialmedia #communitymanagement #contentmarketing #reporting

Creativity is a natural talent but it is also a skill that can be developed and enhanced through mindful practice. I’m challenging myself by taking on a course in my final semester at NTU that take me outside of my comfort zone and force me be become creative 🤩 In the marketing and communication realm, developing creative ideas and solutions for client is a natural product of diligent market research and insight building. Charlie Lowe Chief strategy officer at McCann World Group shared with us methods and tips on how to conduct such researches and develop insight. 🧠Tips for tackling a brief: 1️⃣ Check and reframe the ask from client 2️⃣ Start with research: understand the company, the target population, the status quo and and to-be objectives 3️⃣ Research can come from anywhere! Don’t limit to traditional information gathering. Go online, listen to and track social media reviews, make real life observations, talk to people If research is thoroughly carried out, one could expect to find many interesting observations and facts from “what and how” people say and do. Insight is the underlying “why”statements. The insights-generation process is easier said than done 🤯 but at least I understand better what qualifies as a good insight for a brief/business challenges! 💡insight inspire fresh thinking 💡good insight could make one slightly uncomfortable 💡 insight is based on truth that are not immediately obvious Thanks to Pei Wen Wong for making this course possible and inviting such insightful guest speakers like Charlie 🙏 Many more speakers series coming! #MC6348 #learning #creativity #issuesinadvertising

📈 From crafting compelling content to analyzing data-driven insights, Social Media Management is not just about posting; it's about strategic engagement. Our commitment to learning ensures we're equipped to make data-informed decisions, build meaningful connections, and drive our organizational success. 📷 Here's a snapshot of our journey, where eager minds come together to learn and grow in the world of digital communication. Stay tuned as we apply our new found expertise to make a meaningful impact in the digital realm! 🌐🤝 #SocialMediaEducation #DigitalEmpowerment #PSSDC

Tip for #HigherEdMarketing: Leverage mentions in the news to connect with a target audience. Of all the public, online mentions of a college or university, roughly 20% are from a news source. Don't leave it to the news organization to get the word out, and don't let the mention die in your "press clips" internal newsletter. Given the nature of journalism, these mentions are usually neutral, lacking the emotional "oomph" needed to create meaning and memorability for your audience. When you see a new mention of your campus, treat it as an unknown actor with raw potential; develop and nurture it to perform at its best. Distill the "so what" for your audience, and then do the heavy lifting for them and present it in the format and place that is most likely to resonate with them. Determine which aspects of your brand identity the news might highlight and what emotions it could elicit. Do the work so when you repurpose and re-share, that raw potential turns to results that call for a standing ovation. To connect with your audiences, you must do the work to shift neutral conversation to something more emotionally resonant. Read more in Campus Sonar's trends guide for #HigherEducation leaders and innovators, linked in the comments. #HigherEducationLeadership

If you're in marketing, you don't want to miss this! Tom Ridges 🐄 and Rory Sutherland go head to head at 1:00 pm today (Tuesday 23rd) to enhance the perspective on applying behavioural science in the day-to-day. If you aren't signed up but have questions for Tom or Rory, let us know, and we will share some answers and insights after the event. #BehavioralScience #HerdMentality MAD//Masters by Rory Sutherland #Marketing #BuisnessGrowth

Today, LinkedIn let me know that it was International Market Research Day. Although I wasn't aware of the existence of this "holiday" before today, it did cause me to reflect on my experience in the industry and on my career journey, and brought me back to a conversation I see as defining in my professional life. In my first co-op at Northeastern University, my manager at the time organized some one-on-one meetings between me and various higher-ups to introduce me to the company and the role. Most were quite casual and friendly, but one in particular sticks in my head to this day. One of the VPs was quite excited to tell me about his experience and professional philosophy, the foundation of which boiled down to: "if you want to be successful, solve the problems of rich people." While I understood his point, it was clear to me that our definitions of success were not aligned. If everyone were to follow this formula, I don't believe we'd live in a functioning society. I've found a home in the market research industry because of my desire to better understand and serve the needs of all people. By listening to diverse voices and perspectives, we can find better solutions and build better products that improve lives and livelihoods at every level of society. For me, this listening cuts to the heart of what market research is all about - talking to real people about real problems, and putting our heads together to develop better solutions. Happy #InternationalMarketResearchDay to all who celebrate. #MRX #MarketResearch