Primacy’s Post

If you're involved in healthcare analytics, the latest Piwik PRO article on HIPAA-compliant analytics is a must-read. It offers an in-depth look at recent HHS guidelines and their implications. The piece is especially useful for understanding how to balance effective data usage with stringent privacy requirements in the healthcare sector. #Analytics #HIPAA #HealthcareData #DataPrivacy #PiwikPRO #Healthcare

Yesterday, HHS issued an "updated" Bulletin regarding the use of tracking technologies by #HIPAA regulated entities. Patient privacy, engagement, and education are critical topics for all #digitalhealth companies to wrap their arms around and a baseline understanding of HHS' and FTC's position on the topic of tracking technologies is key to implementing a successful patient engagement strategy. My colleague, Jennifer Hennessy, and I dive into the Bulletin and what the update means for healthcare org's. If you have questions, don't hesitate to reach out. #telemedicine #telemednow

"One of the biggest issues with the original guidance was that it seemed to offer no clear solutions . . . Some organizations immediately removed all tracking pixels from their websites out of an abundance of caution, and many felt uncomfortable with the safety of any solution. The updated guidance offers more solutions." Learn more about HHS guidance on analytics solutions in Rachael Sauceman's eHealthcare article, available for free for the next week! ⏳ ⏳ ⏳ #healthcare #healthcaremarketing #digitalmarketing #hhs #hipaacompliance #googleanalytics #metapixel #userprivacy

Navigating the changing regulatory landscape in US Healthcare? The FTC and HHS have sounded the alarm on privacy and security risks tied to third-party user data and ad tech 📢 Mixpanel stands out with its HIPAA-compliant analytics that empowers you to enhance patient care without compromising privacy. Unlike others, we exclusively focus on delivering top-notch event analytics, ensuring sensitive patient health info stays safeguarded. Let's steer the course of healthcare innovation responsibly. #hipaacompliance #patientprivacy #ga4migration #healthcaremarketing

In July, the FTC and the HHS issued a warning to 130 hospital systems and healthcare providers: You might be inadvertently sharing Protected Health Information (PHI) through online tracking technologies on your website. Google Analytics and Meta's pixel were two tools that were specifically mentioned, but they're far from the only web trackers that might be receiving PHI from your website. Finding them all is a tricky process, which is why we wrote up a step-by-step process in our latest blog post: https://lnkd.in/etTiRipf

More big news from Freshpaint HQ! We launched industry-first Healthcare Privacy Platform. It has 4 unique features built for healthcare so our customers can comply with HIPAA while still creating great marketing experiences. Here is a quick snapshot of the platform: 1️⃣ Integrates with the most-used ads, analytics, and marketing-embedded tools and prevents health information from being shared with them. 2️⃣ Gives marketers complete control over the events and properties they share with marketing tools. 3️⃣ Provides transparency into the data Freshpaint collects and what data it shares to end destinations. 4️⃣ Monitors customers’ websites to find third-party trackers that might lead to additional HIPAA violations. If you would like to learn more, don't be a stranger!

Freshpaint has been experiencing incredible growth this year solving a critical problem for healthcare organizations: enabling healthcare marketers to practice performance marketing while staying fully HIPAA compliant! This is a very hard problem for most healthcare organizations, but ultimately, patient privacy is paramount. And the regulatory environment is not ambiguous on this issue at all. Freshpaint solves this out of the box with an incredibly fast time to value, working with some of the largest healthcare systems in the US. https://lnkd.in/gX83Sffe

My newest article on pharmaphorum, focuses on HIPAA compliance amidst evolving HHS guidelines on tracking technologies. Key takeaways: 🚀 A close look at the HHS's latest guidance for healthcare organizations. 🔍 Strategies for aligning analytics and marketing with HIPAA requirements. 📊 The importance of first-party data in safeguarding patient privacy. Read full article and gain actionable insights for crafting HIPAA-compliant marketing approaches. Check it out for detailed analysis! 🌟 #HIPAACompliance #HealthcareMarketing #DigitalHealth #DataPrivacy #PiwikPRO

𝐅𝐓𝐂, 𝐎𝐂𝐑 𝐬𝐞𝐧𝐝 𝐰𝐚𝐫𝐧𝐢𝐧𝐠 𝐥𝐞𝐭𝐭𝐞𝐫 𝐭𝐨 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐬 𝐚𝐛𝐨𝐮𝐭 𝐨𝐧𝐥𝐢𝐧𝐞 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐩𝐢𝐱𝐞𝐥𝐬: Healthcare organisations warned about potential HIPAA risks associated with data tracking tools. To emphasise the potential HIPAA risks of using Meta/Facebook pixel and Google Analytics tracking tools that could be "𝐢𝐦𝐩𝐞𝐫𝐦𝐢𝐬𝐬𝐢𝐛𝐥𝐲 𝐝𝐢𝐬𝐜𝐥𝐨𝐬𝐢𝐧𝐠" protected health information, the agencies contacted 130 health systems and telehealth providers by mail. The Federal Trade Commission joined the U.S. Health and Human Services Office for Civil Rights this week in reminding healthcare organisations about their responsibilities for third-party disclosures of protected health information under 𝐇𝐈𝐏𝐀𝐀, the 𝐅𝐓𝐂 𝐀𝐜𝐭 and the 𝐅𝐓𝐂 𝐇𝐞𝐚𝐥𝐭𝐡 𝐁𝐫𝐞𝐚𝐜𝐡 Notification Rule. 1. FTC and HHS Office for Civil Rights raised concerns about potential HIPAA violations. 2. The agencies reminded healthcare organizations of their responsibilities for third-party disclosures of protected health information. 3. Health systems and telehealth providers were alerted about the risks associated with data tracking tools. 4. Adherence to HIPAA, FTC Act, and FTC Health Breach Notification Rule is crucial to protect patient data. Read more from the link in the comments. #hipaa #hipaacompliance #ftc #ocr #telehealth #datatracking #healthcareprivacy #patientdata #protection

We have no intention of pointing fingers at any hospital or healthcare organization whatsoever. We want to highlight one point that LOKKER CEO Ian Cohen makes that we see from Katie Adams’s article: “𝘏𝘰𝘴𝘱𝘪𝘵𝘢𝘭𝘴 𝘢𝘳𝘦𝘯’𝘵 𝘧𝘢𝘪𝘭𝘪𝘯𝘨 𝘵𝘰 𝘤𝘰𝘮𝘱𝘭𝘺 𝘸𝘪𝘵𝘩 𝘱𝘳𝘪𝘷𝘢𝘤𝘺 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘨𝘯𝘰𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮. 𝘋𝘢𝘵𝘢 𝘱𝘳𝘪𝘷𝘢𝘤𝘺 𝘤𝘰𝘮𝘱𝘭𝘪𝘢𝘯𝘤𝘦 𝘪𝘴 𝘯𝘰𝘵 𝘦𝘢𝘴𝘺 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘢𝘴 𝘸𝘦𝘣 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘨𝘦𝘵𝘴 𝘮𝘰𝘳𝘦 𝘢𝘥𝘷𝘢𝘯𝘤𝘦𝘥.” Although being fully compliant is challenging, failure to comply can be costly. To ensure adherence to #HIPAA regulations, healthcare organizations “need tech to fix tech”. 𝗢𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗶𝘀 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘁𝗼 𝗵𝗮𝗿𝗻𝗲𝘀𝘀 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗰𝗼𝗼𝗸𝗶𝗲𝘀 (𝗳𝘂𝗹𝗹𝘆 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁) 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 #𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝗲𝘅𝗽𝗲𝗶𝗲𝗻𝗰𝗲.