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Exciting news from Meta! 🚀 Get ready to take your ads to the next level with the upcoming rollout of their new GenAI features, including full image and text generation capabilities. Not only will this boost efficiency by automating parts of the ad creation process, but it'll also enhance ad performance with more creative variations. Learn more about these game-changing upgrades: https://bit.ly/44J8PnO How will you use this to take your ads to the next level? #FacebookAds #MetaAds

Meta has introduced an exciting new feature in the ad format section called "Flexible," though it's currently only available to a limited number of countries/accounts. With "Flexible," Meta's AI will automatically select and display your ad in the format it predicts will perform best. You can choose up to ten images and videos in a single ad campaign, and META will determine the optimal media combination to show to people based on specific placement and audience. Pros:- - Higher Engagement: Meta’s AI optimizes your ad format for better performance and results. - Time-Saving: Eliminates the choosing the right ad format. - Efficient: Perfect for advertisers aiming to maximize their Return of Investment. Cons:- - Less Control: Advertisers have less control over the ad format selection thus can result in higher CPC’s, CPM’s, CPL’s etc. Is META taking the PMAX route? #Meta #FacebookAds #Ads #Advertising #Marketing #Google

Improve your ROAS by optimising meta ad campaigns with "High-Value Purchase" events! 🚀 Are your #Meta campaigns optimised only for standard "purchase" events? -> This practice might be inadvertently training Facebook's #AI to attract low-value purchasers, skewing your results and limiting your potential ROAS. With First Party Data (1PD) Ops, we can redefine how you optimise your campaigns by focusing on "purchase greater than higher AOV" events. This strategic approach ensures that Meta's algorithms are trained to target and attract visitors capable of making high-value purchases, driving your ROAS to new heights! How We Do It: - Target High-Value Purchasers: 1PD enables “high-value purchase” events in Meta to optimize your campaigns effectively. - Train Ad Platforms Effectively: By sending AI essentials to Meta, 1PD ensures to train Ad platform's algo for attracting high-value visitors. - Proven Results: Just take a look at the difference it has made for our clients (see image). The results speak for themselves: - Campaign A: 6.97 ROAS, 165 high-value purchases - Campaign B: 6.35 ROAS, 34 high-value purchases - Campaign C: 3.54 ROAS, 35 high-value purchases ❤️ 1PD Ops and supercharge your campaign performance :) #PerformanceMarketing #DigitalMarketing #ROAS #MetaCampaigns #HighValuePurchases #AdOptimization #FirstPartyData #Ecommerce

Exciting news for marketers!🔔 Meta is launching ad-free subscriptions for FB & Instagram in Europe. Ad-less experience for €9.99-€12.99/mo! Great for users, but how does it shift the marketing landscape? 🤔 This move underscores the importance of data-driven insights in reaching audiences effectively. As the rules of the game evolve, our AI-enabled marketing intelligence can help you stay ahead. We simplify complex marketing data, delivering game-changing business insights. Stay agile, stay relevant. #MarketingTrends #AI #DataInsights #Meta

#Meta Expands #Generative_AI Offerings With #New_AI_Features for #Advertisers • #Meta_Platforms announced an expansion in its generative AI-based advertising features, including #image and #text_generation. • In #future_versions, Meta said its #models will be able to #analyze_past advertising #campaigns to #mimic a #brand's tone in newly #generated_content. • A number of the features were released to some advertisers in October, with the company saying at the time it hoped to complete a global rollout this year. https://lnkd.in/gC-iVst7 via @investopedia

Meta’s revenue surged 23% compared to last year, to reach $34.1 billion in Q3 2023. This marks Meta’s highest revenue since 2021. Meta’s revenue performance increased as a result of the strong engagement on Facebook and Instagram, particularly with Reels and other video content. The company is working to improve Reels monetisation, create new on-platform ad experiences, help advertisers connect to marketing data and leverage AI across ads and products. Meta expects further growth in the total revenue for Q4 2023. Do you think it will achieve this? Source: Marketing Dive #meta #facebook #instagram #socialmedia #ads #ai

It’s hard to believe, but the holiday season is quickly approaching. To prepare for the first “AI-powered holiday season”, Meta has added new ad optimization tools, with the most notable being time-based budget scheduling. According to Meta, “With budget scheduling, advertisers can choose to increase their daily budget to maximize promotional and sales opportunities. Before, an advertiser would have to manually adjust the budget at the desired time. After an advertiser’s promotional period ends their budget will automatically revert back to their daily budget that they initially set – no other steps needed.” Learn more about the new tools on our website! #topfoxmarketing #meta #ai #aimarketing #adtools #holidaymarketing

It’s hard to believe, but the holiday season is quickly approaching. To prepare for the first “AI-powered holiday season”, Meta has added new ad optimization tools, with the most notable being time-based budget scheduling. According to Meta, “With budget scheduling, advertisers can choose to increase their daily budget to maximize promotional and sales opportunities. Before, an advertiser would have to manually adjust the budget at the desired time. After an advertiser’s promotional period ends their budget will automatically revert back to their daily budget that they initially set – no other steps needed.” Learn more about the new tools on our website! #topfoxmarketing #meta #ai #aimarketing #adtools #holidaymarketing

𝗜𝗳 𝗬𝗼𝘂'𝗿𝗲 𝗦𝘁𝗶𝗹𝗹 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝘁𝗵𝗲 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗮𝘆, 𝗜𝘁'𝘀 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗥𝗲𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿. 5 Best Practices... Meta is revolutionizing advertising with its new AI-driven tools. If you're not using these yet, you might be missing out! Here's why: 𝟏. 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: Opt for fewer, more consolidated campaigns with a unified budget for better growth and efficiency. 𝟐. 𝐓𝐞𝐬𝐭 𝐌𝐞𝐭𝐚 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞+ 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: These AI-powered audiences adjust dynamically based on ad performance, helping you reach the right people without rigid targeting. 𝟑. 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬: Use Advantage+ creative options to automatically optimize images, text, and music in your ads, making them more engaging with minimal effort. 𝟒. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐍𝐞𝐰 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Incorporate conditional logic and rich creative in your lead forms to increase the quality and engagement of your leads. 𝟓. 𝐄𝐱𝐩��𝐫𝐢𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞+ 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬: Allow Meta to optimize where your ads are shown across its network for better cost-efficiency and conversion rates. 📈 By embracing these AI tools, you can boost your ad performance and efficiency. Don’t just keep up—lead the way in digital advertising! #metaads #advertising #aitools