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Labour has won a decisive victory in the general election - just shy of Tony Blair’s seat count in 1997. The Conservatives have suffered their worst-ever result in terms of both seats and vote share. Given the starting point of Starmer's leadership back in 2020, it is impossible to overstate the scale of the Labour victory.   He now has a majority large enough to push through the most bold of political agendas. But this election was never just a battle between Conservatives and Labour, and the results show that. The dynamics of the vote - with Reform, Greens and the Liberal Democrats all significantly exceeding expectations - demonstrates the volatility of the UK electorate, something which looks set to become the political norm.   UK voters have shown they are willing to vote tactically, exact punishment and ditch parties as quickly as they lend them their support. The low turnout suggests at least a portion are willing to reject the vote altogether. During the campaign Keir Starmer said he was embarking on a "decade of renewal" - these results suggest voters are prepared to give him the mandate to deliver big change, but there's no guarantee there will be the patience to wait a decade for it.   And for public affairs strategies, businesses this need to get used to moving away from a predominantly two party focus seen over the last few decades, towards a deepening and broadening of relationships across many more political parties.

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