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Learn more about OTRACKER and other AI-powered tools by ONPASSIVE by visiting https://lnkd.in/eZKrzBnh. #ONPASSIVE #OTRACKER #TheFutureOfInternet #ipgeolocation #geolocation

#GoogleMarketingLive just wrapped, unveiling the future of #PPC and #SEO. There are some things you should know 👇 As a top-tier Google Premier Partner, we got the inside scoop on the latest digital improvements, innovations, and strategies transforming the internet. The event showcased supercharged data integration tools and real-time analytics that will enable marketers to optimize their strategies instantly based on fresh insights. What does this mean for you? An entirely new ecosystem — transformed by #AI — that offers: - Enhanced data protection - Access to more advanced tech - Seamless cross-platform capabilities Get the full rundown here: https://lnkd.in/gQfaYrFP #GML2024

Exciting #news! Bridgeline has just announced the latest HawkSearch update, featuring innovative new GenAI features. Learn all about it in our recent blog post. Stay ahead of the competition with the power of AI-driven search capabilities. Follow TechNews Pub for more updates! Visit us - https://lnkd.in/dWDGGmrE #HawkSearch #GenAI #DigitalMarketing #Ecommerce #SearchOptimization

AI is improving products and removing the need for the obvious. Technology and advancements have continued to highlight the value in upskilling and staying relevant. If you are a GA4 user/consultant. How do these new enhancements impact the work you do?

A new product from our very own AI startup ------------------------------------------------ Enhance online advertising campaigns and user analytics with Marktag. With third-party cookies, the identification process is vulnerable; a changed cookie results in the user being tagged as a new visitor, while a blocked cookie leads to a complete loss of interaction data. But, not anymore! Tasfia Tasbin and Markopolo.ai come up with a great solution! MarkTag circumvents these issues, using its own first-party data collection method that browsers are less likely to block, ensuring continuous and consistent user identification and tracking. #MarkopoloAI

As Google continues to release more updates, confirmed and unconfirmed, a broader range of business stakeholders are becoming more aware not only of the changes made by Google, but also of how evolving technologies are impacting consumerism as a whole. Gartner publishes an annual study of CEOs and CFOs, and a key takeaway for 2024 is that AI is very much on the radar. This article addresses how to bridge the gap between major Google changes and the C-Suite with this guide, which includes using Torino Scales & 4-Box Models. https://lnkd.in/dKCddRdf #corporatecommunication #changemanagement #keepingCsuiteinformed

Everything we're expecting at Microsoft's Surface and AI September event Business Why you can trust ZDNET : ZDNET independently tests and researches products to bring you our best recommendations and advice. When you buy through our links, we may earn a commission. Our process 'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing.When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. Neither ZDNET nor the author are compensated for these independent reviews. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers.ZDNET's editorial team writes on behalf of you, our reader. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order ...

Focus on actual results, not just targets🎯 Manual bidding doesn't utilise your account data to its fullest potential. While it may have occasional benefits, it shouldn't use your entire budget. I personally would trust Google's algorithms to outperform manual efforts when it comes to ad bidding. (Every day of the week and twice on Sunday) Here's why: - Smart AI for Bidding: Tailors bids for each search, ensuring precise and targeted bidding. - Learning from Searches: Google analyses vast amounts of data to optimise your ads for better matches and queries, improving over time. - Analysing User Details: It considers various factors like device, location, and time, adjusting bids for maximum impact. Thinking about smart bidding? Choose between two strategies: - Conversion Focused: Ideal if your account already has some data. - Awareness Focused: Suitable for new accounts or to increase visibility. Pick the strategy that matches your current status and adjust as you collect more data.

Through the acquisition of Yahoo, Artifact's in-house AI-powered customization algorithms and other features will be integrated into Yahoo's network. In line with this, Artifact will no longer operate as a stand-alone application. Speaking about the acquisition, Kat Downs Mulder, SVP and general manager of Yahoo News, said, “Yahoo was one of the first to combine human and algorithmic curation of news. Since then, the landscape of machine learning and personalisation has changed dramatically and Artifact has innovated with best-in-class technology to meet the moment. Artifact has become a beloved product and we’re thrilled to be able to continue to grow that technology and further our mission of becoming the trusted guide to digital information and the best curator connecting people to the content that matters most to them.” Meanwhile, Kevin Systrom, CEO and co-founder of Artifact, stated, “We built an intuitive product experience that users love and has the opportunity to benefit millions of people. Yahoo brings the scale to help the product achieve what we envisioned while upholding the belief that connecting people to the trusted sources of news and information is as critical as ever.” #platforms #acquisition #global ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Google's experimental search results, powered by generative artificial intelligence, foreshadow the imminent arrival of AI-enhanced search results, poised to exert influence on various facets of product discovery, including voice search. Read more below about how this new feature might affect your business in the future. https://bit.ly/48j5Hk7 #AIsearch #GoogleAI #SearchInnovation #AIimpact #VoiceSearch #ProductDiscovery #TechTrends #AIExperiment #FutureSearch #InnovationInsights