Nissin Foods reposted this
On any given day in Times Square, a visitor can sit for a street artist portrait, get his name printed on an M&M, watch the Naked Cowboy playing his guitar and run from a marauding band of Elmos. With excitement like that on offer, how many visitors notice the billboards? Hard to say, but the odds are good that tourists will take note of an ad that debuted last week. It’s the one with a cup of soup boogieing inside of a three-story tall microwave oven. This is how Nissin Foods has elected to drop its marketing dollars to advertise an innovation half a century in the making, Cup Noodles' new paper cup. https://adweek.it/4awQtZ3
Every time I see one of these, I feel like the promises I was made by films like Blade Runner and Back to the Future II have been fulfilled.
Giving your product legs and making it do a little dance is one of the only truly unfailable idea templates.
We can’t wait until the movie comes out. Super happy with the latest eye-popper! Adolescent Inc.
Finally, an ad that looks like from the neon streets of a Blade Runner world
This really is beautiful! 😍 But they missed an opportunity to call it “Microwava-bowl” 😂
Nice, likely more compatible with the increased use of cannabis in that area. As opposed to leaping dragons and crawling cats, impressive as those are.
SILVERCAST is proud to bring Cup Noodles back to Times Square!!