Nick Caffentzis’ Post

Chas Larios joined me today for a discussion with two global cohorts of the Kellogg Accelerated Marketing Leadership program. She shared her perspectives on the strategic importance of product marketing as well as her experience as CMO of start-up company in the fast-growing cyber security market. Some key points: understand and speak in the metrics of success for key internal and external stakeholders, take the time to build alignment, focus on your ideal customers and have a plan if you lose some others, use your customer’s voice to build authenticity and advocacy. Chas, thanks for sharing your experiences and insights! #marketingleadership #productmarketing #kelloggleaders #lifelonglearning

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Chas Larios

VP Marketing at Anvilogic | Cybersecurity CMO Advisor

2w

Thanks for having me, Nick! Looking forward to more sessions with students in the future. Always championing Kellogg’s marketing education programs!

Niti Sachdeva

Growth marketing / Field marketing/ Product Marketing/Campaign strategy; integrated marketing expert, Ex- Accenture, Genpact, and Adobe

2w

Chas Larios - It was indeed a great discussion. Truly enjoyed hearing about the strategic role of product marketing and the various aspects you touched upon from Attribution model to customer advocacy to translating the numbers to insights for the leadership.

Stephanie Noles Franco

Senior Scientific Affairs Liaison, Engagement and Analytics

2w

Thanks for bringing in this speaker. I enjoyed hearing her experience going from a product management and marketing role to a CMO/VP.

Ravesha Bakshi

Global Marketing Business Partner

2w

Thank you Chas for sharing valuable insights helping us accelerate towards data driven marketing through Metrics That Matter at board level.

Louise Radoor Larsen

Demand Generation I Digital & Content Marketing | Brand I Global Business Speedster | People Person | Expat |#HireLouise

2w

What a treat for the program attendees! Chas Larios is amazing and I wish I could have been a fly on the wall for that conversation. 🤩

Lisa Schaefer

High growth marketing leader

2w

This was such a great discussion! I enjoyed hearing Chas Larios’s story and also the strategic advice for the real-life Q&A from the course participants. Thank you for getting such great talent to share with the students!

Shivanku (Shiv) Misra

Head of AI/ML @ McKesson, a Fortune 10 Company | Chief Data Officer 40 under 40

2w

Chas is awesome!

Julie Doane

Senior Director, Global Growth Marketing

2w

Well done!

Nikhil Ondhia

Sales and Marketing Leader | Profitable Growth | Customer Experience | P&L Management | International | VP Marketing | VP Customer Services | Regional Sales Director | Mercedes-Benz | Ex-BMW

2w

Inspiring!

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