Chas Larios joined me today for a discussion with two global cohorts of the Kellogg Accelerated Marketing Leadership program. She shared her perspectives on the strategic importance of product marketing as well as her experience as CMO of start-up company in the fast-growing cyber security market. Some key points: understand and speak in the metrics of success for key internal and external stakeholders, take the time to build alignment, focus on your ideal customers and have a plan if you lose some others, use your customer’s voice to build authenticity and advocacy. Chas, thanks for sharing your experiences and insights! #marketingleadership #productmarketing #kelloggleaders #lifelonglearning
Chas Larios - It was indeed a great discussion. Truly enjoyed hearing about the strategic role of product marketing and the various aspects you touched upon from Attribution model to customer advocacy to translating the numbers to insights for the leadership.
Thanks for bringing in this speaker. I enjoyed hearing her experience going from a product management and marketing role to a CMO/VP.
Thank you Chas for sharing valuable insights helping us accelerate towards data driven marketing through Metrics That Matter at board level.
What a treat for the program attendees! Chas Larios is amazing and I wish I could have been a fly on the wall for that conversation. 🤩
This was such a great discussion! I enjoyed hearing Chas Larios’s story and also the strategic advice for the real-life Q&A from the course participants. Thank you for getting such great talent to share with the students!
Chas is awesome!
Well done!
Inspiring!
VP Marketing at Anvilogic | Cybersecurity CMO Advisor
2wThanks for having me, Nick! Looking forward to more sessions with students in the future. Always championing Kellogg’s marketing education programs!