National Trust for Historic Preservation’s Post

Everyone is a Trendsetter: Embracing Individuality in the Fashion World In today's dynamic fashion landscape, the concept of trendsetting has evolved dramatically. No longer is it confined to the elite few—celebrities, designers, and influencers—who dictate what’s in vogue. Instead, trendsetting has become a democratized and inclusive phenomenon where everyone has the power to influence fashion. In this age of social media and self-expression, every individual can be a trendsetter, showcasing their unique style and inspiring others. The Democratization of Fashion The rise of social media platforms like Instagram, TikTok, and Pinterest has revolutionized how trends are created and spread. These platforms provide a global stage where anyone can share their personal style and fashion insights with a vast audience. This democratization means that the barriers to becoming a trendsetter are lower than ever before.

Digital creators are weaving their magic into the fabric of culture more and more, every day. As if to prove the point, our MG Talent Elisa Zarzur was recently invited to Copenhagen Fashion Week by ROTATE: an iconic Danish brand created by… you guessed it… two digital creators. From every perspective that matters, the blog explores: ➡️ Why Copenhagen Fashion Week hits different ➡️ What it’s like to be a ROTATE ambassador ➡️ And the evolving dynamic between Fashion Week and the influencers who widen its reach and amplify its mission What do you think is the most important role that creators play in Fashion Weeks across the world? Check out the full blog below! #CopenhagenFashionWeek #FashionWeek #Influencer #InfluencerMarketing #Talent #DigitalMarketing

Korean and Asian celebrities have always been influencers (and enthusiastic consumers) of high-end fashion, so it's not surprising to see their embrace of luxury brands. Now it's time to start leveraging their fandom and sense of style into creating their own brands, and forging real partnerships that go beyond transactional appearances or PR moments. And while association with luxury brands creates a powerful halo of premium positioning for a celebrity, it's also important to remain focused on their fans - and the fact that many of them are younger and not consuming luxury brands yet. It's great to play at the peak of the market, but there's even more revenue opportunity (not to mention the opportunity to engage with a much broader audience) with more general market brands. It's portfolio strategy - for every Nike x Sacai collab that commands thousands on the resale market, there are a ton more gym sneakers selling at big box stores. https://lnkd.in/gPwCiDiw

#Influencers are an extension of your #brandmarketing. Anything else is just poor #brandstrategy. In this piece, Fashion Strategy Weekly considers the #strategy of #taste in the context of Tommy Cash's publicity stunt at Diesel's SS2024 show during Milan Fashion Week. And, yes, an influencer showing up at a fashion show dressed as a homeless grandma is an expression of the Diesel #brandmessaging whether the brand likes it or not. This means that #influencermarketing should be considered as a key #distribution channel within your brand #contentstrategy. https://lnkd.in/eCs7RnSA #fashion #socialmedia #luxury #milanfashionweek #diesel #mfw #fashionweek #luxury #taste #brandstrategy #businessstrategy #ethics

💡 If not a fashion show, then what other event can gather as many celebrities and influencers during Paris Fashion Week? To create an impactful strategy and generate buzz during one of the most important weeks in fashion, brands need to think big and partner wisely. On August 28th, Lancôme announced its makeup collection in collaboration with Musée du Louvre. In over a month, the campaign garnered $20.1M in Media Impact Value™. But the beauty brand made the most out of this opportunity at the beginning of PFW when, on September 26th, it hosted an event at the Louvre to celebrate their partnership alongside the most important celebrities and influencers of the time, and as data shows, most of the MIV® was generated in the week of the event. Not only did the event get widely amplified by media outlets and through social media channels, it generated $18M in Media Impact Value™ in the span of just a week. The celebrity and influencer Voices with the highest impact were Ed Westwick who amassed $840K MIV® and Chiara Ferragni who generated $568K MIV® through only one placement. Forging a strategic partnership and leveraging it at the right moment is key to propelling brand performance. As demonstrated by data, hinging on events in combination with a powerful voice mix in the industry attracts coverage and increases visibility. 💥Ultimately, when beauty meets art, the strategy is bound to succeed. #parisfashionweek

INSIDE THE FASHION INDUSTRY - Building an International Brand Creating an international fashion brand is both a challenging and rewarding endeavor!   It requires a unique balance between maintaining a strong brand identity and appealing to diverse cultures and customers worldwide. To achieve this, a brand must develop a cohesive global strategy while allowing for local adaptations.    In this blog post, let’s explore the key elements of building a successful international fashion brand and draw on examples from established brands and influencers like Chiara Ferragni (my favorite of all time!), whose ventures have captured audiences across the globe. Read it all here https://lnkd.in/euxQvMKx

From Corporate Career To Instagram Star: Meet Rabia Bhatty, The Influencer Redefining Modest Style For The Masses: After years in corporate supply chain roles, Rabia Bhatty has rapidly become an influential voice championing modest fashion through her 20,000+ follower Instagram. What started as modeling shots for a friend's portfolio in 2022 evolved into a flourishing fashion and lifestyle account. Bhatty prioritizes authentic community engagement, using tactics like Q&As to understand her audience's preferences. This approach has organically attracted brand partnerships aligned with her layered, covered-up aesthetic rejecting hypersexualized fast fashion trends. Joining an influencer talent agency last year unlocked further opportunities like collaborating with PrettyLittleThing. Looking ahead, Bhatty aims to strategically amplify her multi-platform presence advocating modest dressing as stylish and confident. Long-term goals include launching her own clothing line. 👉🏼 Read the full story by clicking here: https://lnkd.in/gceebGj7 #InfluencerMarketing #Influencer

Creators drove up to 4% more engagement for red carpet events than traditional talent in Q4 2023. CORQ. compared the audience engagement of social content from three Q4 events: - GQ Men of the Year 2023 - Glamour Women of the Year 2023 - British Fashion Awards 2023. The latter saw 4% more average engagement as so many creators were there producing BTS content and driving excitement with their followers. There was one traditional talent who was the exception to the rule - watch below to find out who. Every luxury brand should be following this young actor (Burberry and HUGO BOSS got there first) ✨ TL; DR - you need creators at your red carpet events in 2024. #influencer #influencermarketing #fashion #eventsplanning #socialmedia #femalefounder

Creators make the #content; content is the #product. As a content strategist, I have SO many thoughts on this current brand approach to #influencermarketing. (As I know Joanna Williams does.) While I gather my thoughts for Fashion Strategy Weekly, all I can say is this: 💡Fashion and luxury brands of all sizes need a holistic #contentstrategy that ties their brand vision to consumer needs and that allows their #content, #brandstorytelling, and #marketing to flex and shift as new channels, new content, new creators, and new trends emerge. Otherwise, it’s going to be brand carnage as we see the expansion of #creatorbrands thanks to #tiktok and other #socialcommerce channels. https://lnkd.in/edwPfjnw #fashion #luxury #contentstrategy #brandstrategy #strategy #contentmarketing #fashionweek #creatoreconomy #influencers #contentistheproduct

Fashion law legend Barbara Kolsun spoke with The New York Times fashion director Vanessa Friedman for her insights on fashion and culture at today’s NY Summit. Some highlights from Vanessa: On diversity in fashion - “Brands look better when they reflect the look of their customers.” On post-Covid lessons - “Covid was incredibly painful and if we can’t take something from it that’s new, well that’s sad. And as soon as the (fashion) shows came back, it was as if all the good ideas we had during Covid went away and we were back to business as usual.” On the power of celebrities - “No one cares anymore about the old power brokers like magazines. Celebrities and influencers are the new power brokers in luxury. They are the most powerful force in selling products today.” On future growth for Luxury - “Luxury is expanding into sectors like hospitality and sports. I mean LVMH is sponsoring the Paris Olympics. That says a lot.” #luxury #hospitality #sports LVMH #celebrities #influencers