What is the DOOH and In-Store Retail Media Opportunity? Download the IAB Playbook to find out!
🍿 Join us today virtually at 2PM ET for our Connected Commerce Webinar as we dive into the learnings and best practices
https://lnkd.in/eMysFkPR
The #DOOH and In-Store #RetailMedia Playbook covers:
🛒 Merchandising and Shopper #Marketing: Explore how #technology enhances the arrangement, promotion, and pricing of products to create a more engaging and efficient shopping experience, influencing customer decisions and bolstering brand loyalty.
🛍️ Customer-centric Strategies: Tailor retail media campaigns to align with the shopper mission by understanding shopper paths and behaviors to strategically position advertising across different store zones. This approach ensures that marketing messages are highly relevant and effectively support the shopper’s journey from entry to checkout, enhancing engagement and optimizing the shopping experience.
📊 #Measurement and Optimization Techniques: Dive into advanced measurment methodologies to evaluate the effectiveness of in-store marketing efforts, leveraging data to optimize advertising placements and campaign strategies.
🏪 Venues, Zones, and Technology Overview: Understand the technological landscape within retail environments, including the specific tools and platforms used to enhance in-store #media strategies.
Download the Playbook today!
https://lnkd.in/evE-F5KD
