🚀 Excited to share my recent interview with Acast where we dive into the evolving landscape of podcast measurement and the diminishing need for third-party cookies! 🍪❌ In this interview, we discuss how Podscribe is leading the way in leveraging first-party data to deliver accurate and meaningful podcast performance insights. The era of third-party cookies is fading, but the future of podcast measurement is brighter than ever. A big thank you to Acast for the opportunity to share our perspective and the innovative approaches we’re taking to ensure our clients receive the best data-driven insights. Read the full interview to learn more about we are navigating these changes and setting new standards in the industry! #Podcasting #DataAnalytics #DigitalMarketing #AdTech #Innovation
Podcast Advertising is a Game-Changer in a Cookieless World 🍪 🎙️ The phase-out of third-party cookies has pushed advertisers to search for effective alternatives—and they should look no further than podcast advertising. Podcasting thrives on first-party data and contextual relevance, making it a sure-fire solution for the cookieless future. In our interview with Podscribe's Matthew Drengler we learn how podcast ads offer accurate attribution while securing privacy compliance to reach a highly engaged audience. 🔗 Read the full article: https://lnkd.in/gXWwZzJQ #DigitalMarketing #PodcastAdvertising #PrivacyFirst #CookielessFuture
