Kim Culmone, Mattel's SVP Global Head of Design for Dolls, is joining Fast Company today at 10:30am PT for an Instagram Live conversation about her career journey and inclusion in the Fast Company Queer 50 list. Catch it on Mattel or Fast Company's IG handles (@mattel | @fastcompany). #PrideMonth #Design
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1. Inclusion Evolves: Barbie champions diversity—35+ skin tones, 94+ hairstyles, 9+ body types. Inspiring girls to break barriers in fields previously uncharted. And showcasing the rich tapestry of Black, indigenous, and women of color in her Role Model series. 2. Mistakes, Growth: Barbie's path wasn't without stumbles, but it teaches us that change takes time. Uphill climbs make us resilient, even more so when we embrace transformation with open arms. 3. Unconventional Narratives: The big screen showcased Barbie's magic—embracing diversity, led by the amazing Margot Robbie. Let's remember that powerful stories challenge norms and linger long after the credits roll. 4. Your Spotlight: The "This Barbie is..." filter made us part of the magic, celebrating each unique persona. A reminder that our brand isn't just ours—it's yours too. Your voices shape our journey. Marketers' Takeaway: Barbie's evolution reminds us that legacy revitalization needs patience, commitment, and inclusivity. We're on this journey with you, learning and growing every step of the way. #BarbieReimagined #InclusiveBrand #DiverseNarratives #InspiringChange
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#privatecitizen #diversity #inclusion #barbie DIVERSITY AND INCLUSION LESSONS FROM BARBIE According to a 'The Journal of Experimental Child Psychology's' report from 2019, interactive play with doll-shaped ambassadors of diversity, like Barbie, could lead to reduced biases and more positive racial attitudes. And let’s be honest, making the world a better place through dolls sounds way more fun than a lecture in a stuffy auditorium, right? In 1997 Mattel introduced the first Barbie with a disability with their Fashionista in a Wheelchair doll. And in 2023 Barbie announced a Barbie with Down Syndrome! Way to go Mattel! And guess what? Diversity doesn't just make the world go around; it makes the cash tills ring. Mattel reported a 7% increase in sales after Barbie started to spread her diverse wings. And profits have been climbing! Consumers are clearly voting with their wallets for companies that reflect reality and not just the "perfect" airbrushed facade. Profits aren’t kids’ stuff. Is your company poised to learn from the example of Barbie?
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This morning my daughter asked me: "what colors are the other kids?" after I told her that we're going to a friends' birthday party later. I was taken back by the question and first thought that she was wrong asking such a question (she’s mixed herself). But I asked: why? She answered: Just to know if there’s others like me. That’s why representation matters. We mirror ourselves in society and businesses, B2B and B2C, consciously or unconsciously. We want to be seen and feel there’s room for us. So, when companies like Mattel, Inc. dropped a new line of inclusive barbies (all colors, sizes and disabilities) in 2016 and continued this path up till now, many kids and adults could finally identify. Not only is it good for society but also business: between 2015-2022, Mattel increased revenue growth with 63% with their inclusion strategy (before the box office movie, Barbie). Maybe you’re thinking, great but we’re B2B and our buyers don’t care about diversity, only the product! My question is: who makes those products and who’s the face of your company? Companies who have diverse talents outperform 33% those who don’t and innovate 87% faster (HBR, McKinsey). Being intentional and inclusive in how we build our business, teams and marketing strategies is not a ‘nice to have’, it’s a competitive advantage that impacts the bottomline directly 🙌🏽 Agree? Images: Mattel #inclusion #business #marketing
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Managing Director Eviden Netherlands, SVP Public Sector & Non executive board member. Help customers accelerate digital strategies. Talks and cares about #sustainability #D&I #Innovation #topvrouwen #digital
Spot on. The Barbie Dream Gap Project is a powerful campaign challenging gender stereotypes and biases that hinder young girls from reaching their full potential. It urges collective action to nurture girls' confidence and empower them as dreamers and doers. https://lnkd.in/ey7d7Gbg We are all a role model for someone. In leadership, whether at work or in personal roles like parenting and mentoring, the principles of model, coach, and care are pivotal. To bridge the dream gap and ensure equal opportunities for all, we must confront our unconscious biases. Be aware of our impact on others. As role models, let's lead by example, championing equality and empowering every girl to dream big. #CloseTheDreamGap #Empowerment #mattel #diversity
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Barbie the Movie: Empowering Generation Z and Breaking Barriers 🎬👩🦰💪 Exciting news for Barbie enthusiasts and cinema lovers! Mattel's iconic Barbie franchise is making its way to the silver screen with "Barbie the Movie." Over the years, Barbie has evolved into an empowering symbol, challenging stereotypes and encouraging inclusivity. In this article, we explore the significance of Barbie the Movie and its potential impact on Generation Z, breaking barriers in representation and storytelling. Barbie: An Iconic Journey of Empowerment 💫💁♀️ Since her debut in 1959, Barbie has been more than just a doll. She has transformed into diverse characters that defy societal norms and gender stereotypes, encouraging young girls to dream big. The Birth of Barbie the Movie 🎉📜 The transition from toy to the big screen required thoughtful planning. The movie emphasizes empowering narratives, focusing on self-acceptance and pursuing dreams fearlessly. Representation Matters: Embracing Diversity and Inclusivity 🌍🤝🌈 Barbie the Movie's casting choices reflect the world's diversity, sending a powerful message of belonging to young viewers. Empowering the Next Generation 💪🌟 The movie's portrayal of strong characters can instill self-belief and empowerment in Generation Z. Breaking Cinema Barriers with Barbie 🚧🎥👏 Barbie the Movie challenges cinematic norms by offering a fresh perspective on storytelling and celebrating collaboration and equality. Conclusion: The Barbie Movie - A Leap Towards Inclusivity and Empowerment 🌠🚀 Barbie the Movie is a stride towards inclusivity, empowerment, and breaking barriers in cinema. Let us celebrate the impact Barbie has had and the hope it brings to shaping a better future for Generation Z. #BarbieTheMovie #EmpoweringGenerations #InclusiveCinema #DreamBig #Empowerment #Inclusivity #InspireTheFuture #FutureLeaders #BreakingCinemaBarriers #NewNarratives #RepresentationMatters #InclusivityMatters #BarbieLegacy #Empowerment #RoleModels
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Strategic Communications Expert Driving Research Impact and Engagement I Social and Behavior Change Health Communications I Fulbright Scholar
Where is #Evaluator Barbie ®? 🌍🔍 Unpacking Barbie’s iconic pink suitcases, Databoom's recent blog takes us on a journey into #Evaluator Barbie's world. Focusing on her sphere of influence & Mattel, Inc.'s adaptability, we explore her vital mission, essential accessories, & her challenge to businesses: measure meaningful change. #BarbieVerse #Feminism #Inclusion #SocialChange #Empowerment #LogicModel Read here https://lnkd.in/d7txxK4h
Where's #Evaluator Barbie ®? In this blog, Databoom unpacked some of #Barbie’s little pink suitcases & applied a #measurement lens: her sphere of influence & Mattel, Inc.'s ability to respond to the changing world around her. Read more about #Evaluator Barbie's mission, must-have accessories, & her challenge to the private sector to measure meaningful change. #barbieverse #feminism #socialmovements #inclusion #barbiemovie #logicmodel #empowerment https://lnkd.in/d7txxK4h
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In 2019, Mattel, Inc. launched The Barbie ® Dream Gap Project, to help tackle gender stereotypes internalised by girls as young as 5 and inspire them to reach their full potential. I've seen progress. Growing up playing football in England in the 90s, there wasn't a week that went by where I wasn't reminded that I was playing a "boys' sport". Then queue all the Bend it Like Beckham jokes in the 00s. To today, where girls' grassroots football is the strongest it has been, as is the support for the Lionesses ⚽️ But we still have work to do. We can all contribute to closing the 'dream gap', even by taking small steps such as: ✅️ Encouraging people to try activities that challenge gender stereotypes ✅️ Praising people who engage in behaviour which challenges gender stereotypes ✅️ Being a female role model or championing female leaders and amplifying their stories ✅️ Reflecting on gender stereotypes you may hold and unlearning them. All of the above will help level the playing field.
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Digital Marketing | Social Media Marketing | Brand Strategy | SEO, SEM | Email Marketing | Organic Content Marketing
🙆🏼♀️Embracing Inclusion in Marketing: The Barbie Way! 💁🏼♀️ 🚀 I'm thrilled to share an inspiring article from Adweek that sheds light on how Barbie, an iconic brand for generations, has paved the way towards inclusivity in marketing. Let's take a journey through some remarkable insights from this transformative approach! 🎉 🌈 Reflecting the Real World: Barbie has redefined the notion of beauty and representation by introducing a diverse range of dolls. From various ethnicities, abilities, body types, to diverse professions, Barbie has become a role model, promoting acceptance and empathy among young minds. 🔍 The Road to Inclusion: The article unravels the challenges faced by Barbie in their pursuit of inclusivity. It highlights their commitment to breaking societal norms and the positive impact their marketing strategies have had on inspiring individuals from all backgrounds. 💡 Key Takeaways: 1️⃣ Authenticity Matters: Barbie's success in promoting inclusivity stems from their authentic representation of real-world diversity. As marketers, we can learn the importance of being genuine in our campaigns, fostering trust and relatability with our audience. 2️⃣ Impact Beyond Profit: Barbie's approach goes beyond profits; it has created a significant social impact by encouraging acceptance and empowering dreams. Let's explore how our marketing efforts can drive positive change in society. 3️⃣ Adaptability and Growth: The journey towards inclusivity is continuous. Barbie's willingness to learn, evolve, and embrace diverse perspectives has been instrumental in their success. As marketers, we must be adaptable and open to new approaches to remain relevant in an ever-changing landscape. 📚 I highly recommend reading the full article [link below] to gain deeper insights into Barbie's Marketing 101 and discover how we can contribute to a more inclusive marketing world. Let's engage in meaningful discussions in the comments and together, make a difference in our respective industries! 📰 Article Link: [https://lnkd.in/e2d9nAJ9] #InclusiveMarketing #DiversityandInclusion #BarbieMarketing #MarketingInspiration #Empowerment #MarketingStrategy #AuthenticityMatters #SocialImpact #Adaptability #continuousgrowth
Barbie 101: The Road to Inclusion Doesn’t Happen Overnight
adweek.com
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Executive Leader, Award Winning International DEI Leader, Governor at Barnsley College,CRN Diversity A List, CRN U.K. Channel A List, PrideLife Global Advocate, Tech Industry Achievement Award Winner 2023, Investor
On Day 10 of LGBTQIA+ History Month, we pay homage to Jose Julio Sarria, a trailblazing drag queen, and activist whose fearless presence and advocacy paved the way for LGBTQIA+ visibility and empowerment. Jose Julio Sarria’s contributions to drag culture and civil rights have left an indelible mark on the LGBTQIA+ community, inspiring generations to embrace authenticity and celebrate diversity. As we honour Jose Julio Sarria’s legacy, it’s crucial for businesses to recognise the importance of LGBTQIA+ representation and inclusivity in the entertainment industry and take proactive steps to support LGBTQIA+ performers and creators. Supporting LGBTQIA+ performers and artists is a vital aspect of fostering diversity and inclusion in entertainment. Businesses can sponsor LGBTQIA+ performances, productions, and events, providing platforms for queer voices to shine and stories to be told authentically. Funding diverse productions that center LGBTQIA+ experiences, themes, and characters is essential for promoting representation and amplifying marginalised voices in entertainment. By investing in diverse storytelling, businesses not only support LGBTQIA+ creators but also contribute to a more inclusive and representative cultural landscape. Ensuring equal opportunities for LGBTQIA+ performers and creators requires proactive efforts to dismantle systemic barriers and promote inclusivity. Businesses can collaborate with LGBTQIA+ advocacy organisations like Stonewall’s Entertainment Guide in the UK and GLAAD’s Media Institute in the USA to access resources, training, and best practices for promoting LGBTQIA+ representation and inclusivity in the entertainment industry. By fostering diversity in entertainment, businesses play a crucial role in shaping narratives, challenging stereotypes, and creating spaces where all individuals feel seen, heard, and celebrated. As we celebrate Jose Julio Sarria’s legacy and reflect on LGBTQIA+ History Month, let us reaffirm our commitment to advancing LGBTQIA+ representation, embracing diversity, and creating a more inclusive and representative world for all. Together, through our collective efforts, we can build a future where LGBTQIA+ voices are celebrated, valued, and uplifted in entertainment and beyond. #JoseJulioSarria #InclusiveEntertainment #DragCulture
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On Day 10 of LGBTQIA+ History Month, we pay homage to Jose Julio Sarria, a trailblazing drag queen, and activist whose fearless presence and advocacy paved the way for LGBTQIA+ visibility and empowerment. Jose Julio Sarria’s contributions to drag culture and civil rights have left an indelible mark on the LGBTQIA+ community, inspiring generations to embrace authenticity and celebrate diversity. As we honour Jose Julio Sarria’s legacy, it’s crucial for businesses to recognise the importance of LGBTQIA+ representation and inclusivity in the entertainment industry and take proactive steps to support LGBTQIA+ performers and creators. Supporting LGBTQIA+ performers and artists is a vital aspect of fostering diversity and inclusion in entertainment. Businesses can sponsor LGBTQIA+ performances, productions, and events, providing platforms for queer voices to shine and stories to be told authentically. Funding diverse productions that center LGBTQIA+ experiences, themes, and characters is essential for promoting representation and amplifying marginalised voices in entertainment. By investing in diverse storytelling, businesses not only support LGBTQIA+ creators but also contribute to a more inclusive and representative cultural landscape. Ensuring equal opportunities for LGBTQIA+ performers and creators requires proactive efforts to dismantle systemic barriers and promote inclusivity. Businesses can collaborate with LGBTQIA+ advocacy organisations like Stonewall’s Entertainment Guide in the UK and GLAAD’s Media Institute in the USA to access resources, training, and best practices for promoting LGBTQIA+ representation and inclusivity in the entertainment industry. By fostering diversity in entertainment, businesses play a crucial role in shaping narratives, challenging stereotypes, and creating spaces where all individuals feel seen, heard, and celebrated. As we celebrate Jose Julio Sarria’s legacy and reflect on LGBTQIA+ History Month, let us reaffirm our commitment to advancing LGBTQIA+ representation, embracing diversity, and creating a more inclusive and representative world for all. Together, through our collective efforts, we can build a future where LGBTQIA+ voices are celebrated, valued, and uplifted in entertainment and beyond. #JoseJulioSarria #InclusiveEntertainment #DragCulture
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