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𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐚𝐥𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬!! 𝐆𝐀𝟒 𝐔𝐩𝐝𝐚𝐭𝐞𝐬🔥 Google has unveiled an enhancement to Google Analytics 4 (GA4), aiming to equip marketers with enhanced measurement tools and a unified perspective on conversions across Google Ads and Analytics. The rollout of this update is: 💯 Introduces ‘key events’ to replace conversions in behavioral analytics. 💯 Aligns the definition of conversions between Google Ads and Analytics. 💯 Brings cross-channel conversion reporting to the Advertising workspace in GA4. These modifications tackle persistent discrepancies in conversion reporting that have been a frustration for marketers. GA4 and Google Ads users don’t need to take any action, as the changes will be implemented automatically. Let's dive into these new features and discover how they can make our marketing efforts more effective and enjoyable 🎉📊

Google Analytics 4 is a game-changer for marketers. 🚀 Google has officially retired GA4's predecessor, Universal Analytics, so it is time to make the jump to GA4. And our digital specialists are on hand to help. Just drop a comment below or email hello@starlight-digital.com, and we'll set you up. And if you need a quick refresher on GA4's top features, take a peek at our blog 👉 https://vist.ly/6p6m ---- 👋 We're Starlight Digital, your digital marketing partner 🔔 For more tips, follow and click the bell on our page #GA4 #GoogleAnalytics #DigitalMarketing #MarketingTips

Google Analytics is removing 4 Attribution models in October 2023. A new “𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗲𝗱 𝗠𝗲𝘁𝗿𝗶𝗰𝘀” feature will be introduced that allows you to create custom metrics tailored to your business needs. According to a statement from Google, the First Click, Linear, Time decay, and Position-based attribution models will be phased out for all GA4 properties next month. The default attribution will switch to paid and organic data-driven models for any accounts currently using those models. Other models like Last Click will remain available. Removing the rule-based attribution models marks a shift toward automated, AI-driven attribution in Google Analytics. 𝗣𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗙𝗼𝗿 𝗧𝗵𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝘀: To avoid these changes, Google recommends auditing your existing attribution setups. Any reports or strategies relying on the four removed models must be transitioned to alternate attribution methods. Follow me for more such updates on Digital Marketing. #abdulsameer #digitalmarketing #googleanalytics #GA4 #googleads #attribution #properties #metrics #webanalytics #timedecay #attributionmodel

// ATTRIBUTION // Google has announced it is sunsetting four of the available attribution models across Google Ads and Google Analytics. If you are using first-click, linear, time decay, or position-based attribution, now's the time to revisit and switch to a different option. Read more about attribution in Google Analytics here:

Change is in the air, marketing friends! You may have already heard; Google Analytics 4 (GA4) is upgrading. This sneak peek outlines some exciting new features on the horizon that are all set to offer more customization capabilities to #GA4360 users. 📊🆕 The roll-out includes tools like, customized reporting tailored to individual teams for swift insights 🚀, advanced version of BigQuery reports providing a regular stream of consistent data 📈, and the ability to link subproperties and roll-up properties to other platforms for a holistic media buying experience. 🎯 But remember, all good things must come to an end. As GA4 rises, Universal Analytics is preparing to sunset on June 30, 2024. Google recommends taking the leap to GA4 and optimizing your reporting before then. This is not just a 'nice-to-have', it's a business necessity that could become game-changing. Time to gear-up and embrace the new era of GA4! How smoothly has your transition to GA4 been going so far? Any key tips you'd recommend to fellow marketers? Leave your comments below ⬇️ Read more about the changes here: https://lnkd.in/gYayn3ra Remember, the success of your marketing depends on leveraging the right data for growth. So, let's dive into the GA4 journey, headfirst! 🏊 #GoogleAnalytics #MarketingData #DigitalMarketing #BigQuery #Reporting - Casey Jones

🆕 GA4 - Updating of Attribution Models Google has released an update to the attribution models in Google Analytics 4, which mainly affects single-page applications (SPAs) where paid traffic was in some cases being incorrectly attributed as organic traffic. This was likely due to referral issues. The update aims to take advantage of GA4's enhanced measurement capabilities and solve the opacity problems that this referral issue has caused. You can read more details about the update in Google's support article: https://lnkd.in/gJg98qgd For those running SPAs or other JavaScript-heavy websites that were experiencing attribution discrepancies between GA4 and Universal Analytics, this could be a welcome fix. Proper attribution of marketing spend is critical for analyzing return on investment accurately. Have you noticed any impact from this attribution model update in your GA4 properties? Or were you not affected by the original referral issue? Leave a comment and share your experience! This is one of many enhancements Google continues to roll out for their new analytics platform. Staying up-to-date on the latest changes is key for GA4 power users. #googleanalytics #googleanalytics4 #ga4 #attribution #marketing #analytics -------------------------------------------------------------------------------- Hi 👋 I’m Jobair Mahmud, a Google Certified Data-Driven Digital Marketing & Web Analytics Expert. I can help solve problems and fulfill tasks related to: ✅ Google Ads ✅ Google Tag Manager ✅ Google Concent mode Version 2 (V2) ✅ Google Analytics 4 ✅ Google Looker Studio ✅ Meta Pixel Conversion API ✅ Server Side Tracking ✅ Tiktok Pixel Event API Tracking #GoogleAnalytic #GA4 #RealtimeData #DataAnalytics #WebAnalytics #UserInsights #UserExperience #ConversionFunnel #DigitalMarketing #OnlineMarketing #CampaignTracking #EventTracking #UserSegmentation #AudienceInsights #CustomerJourney #DataDashboards #RealtimeReporting

Say goodbye to conversion discrepancies between Google Ads and GA4! A new GA4 update is being rolled out to ensure that what you see in Google Ads aligns perfectly with GA4 reports. This change means no more guessing games or data mismatches, allowing for clearer, more consistent conversion tracking. Conversions will be replaced by ´Key events´, and will show the same data in Google Ads and GA4. Advertisers will also get cross-channel conversion reporting beyond Google Ads. Read more about the update here: https://lnkd.in/eEAfejrH

Please STOP treating Google Analytics 4 (GA-4) as a plug-and-play solution. I see too many marketers and businesses defaulting to GA-4's out-of-the-box setup, expecting it to unlock all the insights they need. The truth? About 80% of GA-4's default configurations may not suit your unique business requirements because they lack actionable insights. If you're relying solely on GA-4's standard setup, here's what you should do instead: 1. Customize Your Configuration: Start by identifying the specific goals and KPIs that matter to your business. GA-4’s flexibility allows for deep customization, so use it to track metrics that drive decision-making. 2. Set Up Conversion Tracking: One of GA-4's strengths is its improved approach to conversion tracking. But it requires you to manually set up and define what conversions mean for your business. Don't miss out on this critical insight! 3. Leverage Enhanced Measurement Features: By default, GA-4 tracks a broad range of interactions, but not all may be relevant. Customize these settings to capture data that informs your strategy, like scroll depth or file downloads, tailoring the insights to what actually benefits your business. 4. Utilize Audiences for Personalization: GA-4 allows you to create detailed audience segments. Use these to tailor your marketing efforts and website experience, based on user behavior and preferences, making your marketing more effective and personalized. #ga4 #googleanalytics

Earlier this year in The Drum, we discussed Google's sunsetting of Universal Analytics in favour of the data-driven platform in GA4. Now that the cookieless future is well underway, how do we adapt our digital strategy to keep up with these changes? To help you out, here are five tips for optimising your marketing for a cookieless world. 🔽 https://ow.ly/A2Ic50PoT8f #thedrum #GA4 #cookielessfuture #googleanalytics