Captify®’s Search Intelligence can reveal what audiences are looking for in real-time. See how Captify and Magnite work together to help advertisers activate those insights on CTV. https://lnkd.in/eRnbM-_h
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Captify®'s Search Intelligence can reveal what audiences are looking for in real-time. See how Captify and Magnite work together to help advertisers activate those insights on CTV. https://lnkd.in/eRnbM-_h
Why Captify and Magnite are Bringing Intelligent Search Data to CTV
magnite.com
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Director @ AdTechZone | Leadership, Sales & Business Development | Revenue Growth | AdTech | SaaS | Programmatic Advertising Expert
Discover how the latest CTV advertising technology is set to revolutionize the 2024 election landscape! Targeted Messaging: This new technology allows campaigns to deliver highly personalized ads based on viewer data, ensuring messages reach the right audience at the right time. Increased Engagement: Interactive features mean viewers can engage directly with ads, providing instant feedback and increasing engagement rates. Real-Time Analytics: Campaigns can now adjust strategies in real time with detailed analytics on viewer responses and ad performance, optimizing their impact. Political Advertisers can leverage CTV reach integrating cutting-edge CTV technology. Are advertisers set to go beyond the walled gardens? Let's see how it pans out! Forbes Article Coverage ~ Mike Villalobos | Seedtag Brian Danzis | Albert Nieto Riera | Gabriel Souto | Jason Schneider | Habenn Bereket | Jordi Capdevila Espitia | Seraphina D. | Nick Timms | Jon Wallett | Johnny Shami | Kara Ullmann #CTV #OTT #PoliticalAdvertising #AdTech #ProgrammaticAdvertising
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In the dynamic world of CTV advertising, you've got to master data insights. Know your audience, jazz up ads, and innovate to unleash CTV's potential. As the digital scene evolves, data-driven CTV ads steal the show. It's clear that CTV advertising is a game-changer, and data-driven insights are the secret weapon that elevates your campaigns to the next level. Ready to rock the CTV ad game? It's time to play with data, get creative, and wow your audience. Remember, in the realm of digital marketing, it's not just about being present; it's about being present where it matters, and CTV advertising with data-driven insights is the gateway to success. Not sure where to start? Drop us a line and we'll be here to guide you. #CTVAdvertising #DataDrivenInsights #DigitalAdvertising #MarketingAnalytics #DataAnalysis
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Remember, in the realm of digital marketing, it's not just about being present; it's about being present where it matters, and CTV advertising with data-driven insights is the gateway to success. Not sure where to start? Let Nscreenads guide you! #CTVAdvertising #DataDrivenInsights #DigitalAdvertising #MarketingAnalytics #DataAnalysis
In the dynamic world of CTV advertising, you've got to master data insights. Know your audience, jazz up ads, and innovate to unleash CTV's potential. As the digital scene evolves, data-driven CTV ads steal the show. It's clear that CTV advertising is a game-changer, and data-driven insights are the secret weapon that elevates your campaigns to the next level. Ready to rock the CTV ad game? It's time to play with data, get creative, and wow your audience. Remember, in the realm of digital marketing, it's not just about being present; it's about being present where it matters, and CTV advertising with data-driven insights is the gateway to success. Not sure where to start? Drop us a line and we'll be here to guide you. #CTVAdvertising #DataDrivenInsights #DigitalAdvertising #MarketingAnalytics #DataAnalysis
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Guess what? Programmatic CTV is set to transform how brands engage with their target audiences! Are you leveraging this trend yet? If you're eager to discover the key trends, challenges, and opportunities poised to redefine the digital advertising landscape, delve into our latest blog post for more insights. #Programmatic #CTV #OTT #Digital #Advertising #BrandEngagement #TargetAudience #Trends #CTVAdvertising #MediaBuying #AdTech #Innovation #Future #Marketing #Strategy
The Rise Of Programmatic CTV: What To Expect In 2024 - IncrementX
https://www.incrementx.com
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Strategic Development | Marketing | Media Operations | SaaS | Enterprise | Editorial | General Management | Turnarounds | Launches | Digital | Revenue Generation | Loyalty | OTT | Data | Programmatic | Entertainment
The integration gives advertisers a complete view of impressions, reach, and unique audiences across all YouTube inventory, and allowing for more informed decision-making and strategic optimization. it maps back to other areas where that ad spend sits. Comscore, Inc. YouTube #ctv #datahub #video #adefficiency #programmaticadvertising #programmaticads
Comscore Integrates Campaign Ratings With YouTube
mediapost.com
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Understanding where your audience spends their time is essential for optimizing ad spend. It's clear that a shift towards app-based advertising is needed to match consumer behavior.
Did you know that consumers spend more than 50% of their screen time on apps vs only 4% on the web, yet 54% of digital ad spend goes to the web vs only 12% on apps? The disproportionate spending needs to be corrected as the size of web audiences is rapidly dropping due to the new AI-generated search box on Google. Diversifying your digital advertising strategy is crucial for agencies and brands. MobileFuse offers a proven platform with 15 years of experience focusing on YOUR audience across in-app, CTV, and DOOH. Let's connect in Cannes or at any other time. Please reach out to set up a meeting.
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It's fascinating to see how consumer behavior is shifting towards apps, yet ad spend isn't aligning with this trend. With over 50% of screen time spent on apps and only 12% of ad spend going there, there's a clear need for change. Let MobileFuse help you bridge this gap.
Did you know that consumers spend more than 50% of their screen time on apps vs only 4% on the web, yet 54% of digital ad spend goes to the web vs only 12% on apps? The disproportionate spending needs to be corrected as the size of web audiences is rapidly dropping due to the new AI-generated search box on Google. Diversifying your digital advertising strategy is crucial for agencies and brands. MobileFuse offers a proven platform with 15 years of experience focusing on YOUR audience across in-app, CTV, and DOOH. Let's connect in Cannes or at any other time. Please reach out to set up a meeting.
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Founded 5 tech companies w/$100M+ in profits & exits. Self-funded. Now reconfiguring the jewelry industry.
Talk about dislocation of budgets. Time to close this delta.
Did you know that consumers spend more than 50% of their screen time on apps vs only 4% on the web, yet 54% of digital ad spend goes to the web vs only 12% on apps? The disproportionate spending needs to be corrected as the size of web audiences is rapidly dropping due to the new AI-generated search box on Google. Diversifying your digital advertising strategy is crucial for agencies and brands. MobileFuse offers a proven platform with 15 years of experience focusing on YOUR audience across in-app, CTV, and DOOH. Let's connect in Cannes or at any other time. Please reach out to set up a meeting.
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As television advertising becomes more data-driven, advertisers need to understand the unique habits of different audiences. Advertisers can take advantage of generational differences, live sports fans, and frequent streamers, all of which have distinct characteristics. Check this post from AnalyticsIQ's company blog for more: #DigitalAdvertising #PredictiveAnalytics https://lnkd.in/gkvYJTkr
Leveraging Predictive Audience Insights to Boost Data-Driven TV Advertising
https://analytics-iq.com
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