🥁 And the winner of the chilli cook-off is ... Eriq Breland! Congratulations on winning the best chili at our Fourth of July celebration! All the entries were delicious, but this one truly stood out.
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2023 CLE Chili Cookoff Winner! Arren Wetzel holds the 2023 honor of being CLE's Chili King! This year, our president and CEO won our annual CLE Chili Cookoff. Want the recipe? Ha! So do we, but that secret recipe is under lock and key!! Public opinion: Do beans belong in your winning chili recipe? Let us know in the comments below. 👇 #cleproductions #eventproductions #events #eventplanning #chili #winningchili
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Such a compelling story…
Excited to drop our next episode of Food, Wine and Football A Napa Valley Story. Happy to report Hunter More is back safe in the US. Napa Valley 1839 FC #npsl
Food, Wine, & Football: A Napa Valley Story Episode 2
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This is how we see Brewmeister! 👀☕ But how do you see us? Share your Brewmeister experience below! 🤩 #BrewmeisterReviews #CustomerPerspective
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A butt is a real unit of measurement for a cask of wine. A buttload is about 108 Imperial gallons.
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Since 2017, Bill Shufelt (CEO, Athletic Brewing Co.) went from hedge fund trader to the CEO of the leading producer of non-alcoholic craft beer. Unlike my typical tech-focused chats this one centers around a product I personally love. In the conversation, Bill tells stories of the unscalable but crucial strategies he used to build a brand, push past rejection, and redefine the non-alcoholic beer industry. → The unscalable activities that made Athletic a household name Athletic Brewing’s brand was built on unscalable activities, like handing out samples at races. Now, Bill often runs into high LTV customers at races he hasn’t attended in years when they say things like, “I met you in 2018 and my fridge has been full of your beer ever since.” While each sampling felt minor in the moment, Athletic has now activated thousands of events, and the long-term impacts accumulate. → How rejection helped Athletic build a competitive advantage Facing initial rejections from every contract brewer in the US, Bill took a bold step in building their own brewery. In hindsight, it allowed them unparalleled control over every aspect of production, from ingredient quality to rigorous testing of each batch. By handling everything in-house, Athletic also gains the flexibility to innovate and respond to market demands quickly—benefits that would have been unattainable had they relied on external partners. → Bill’s genius sales tactic Bill personally signed 300 deals with retail stores using clever tactics. Before pitching a buyer at a store, Bill would recruit a random grocery store shopper to pretend that they were super interested in the beer while Bill was pitching the deal. This approach helped break initial skepticism and build early buzz around their offerings, which helped Athletic secured shelf space and propel forward. For more stories and lessons from Bill, check out the full episode at: https://lnkd.in/gJjHJz_w
How Bill Shufelt Built Athletic Brewing - Every Plot Twist Along The Way
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🎥🎧 Fine Beverage & Food Influencer | International Beer Judge | Certified Cicerone® | Founder & Host Gourmet Brewing | The Beer Connoisseur | Halftime Livestreams & Podcasts | GourmetBrewing.com
I'm thrilled to share our latest video: "The Future of Craft Beer: Predicting the Next Big Styles After IPAs." This comprehensive exploration offers a unique perspective on the evolving craft beer industry, perfect for both enthusiasts and professionals in the brewing world with the Brewers Association's Competition Director Chris Williams 🔍 In this video, you'll discover: The current trends and future predictions in craft beer, especially post-IPA dominance. Insights from major beer competitions like the Great American Beer Festival and World Beer Cup. The growing popularity of styles like light lagers and what this could mean for the industry. Expert opinions and predictions on the next big beer styles. Whether you're in the brewing industry, a craft beer aficionado, or looking to stay ahead of market trends, this video is packed with valuable information. 📺 Watch here: https://lnkd.in/gr9wnN5r Feel free to share your thoughts and insights in the comments. Let's discuss what the future holds for the craft beer industry! #CraftBeer #BrewingIndustry #BeerTrends #MarketInsights #CraftBeerCommunity
What Craft Beer Competitions Tell Us about Emerging Styles After IPAs?
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“Local” can mean so many things. Some producers feel bottling something locally is enough, others may want the whole process to be local and others may want the packaging to be local as well. We are here to help you define how you will represent local based on your values, available solutions, all the way to pioneering solutions of your own.
Our Local Barley Story: We first encountered Sam at one of our inaugural whisky tastings back in 2016. Having fostered a childhood dream of owning a farm in Columbia, Sam took a leap of faith and bought "La Finca" in Israel. Determined to craft a unique local beer, he embarked on the journey of developing a new strain of barley. However, upon learning about our own story, Sam made the bold decision to shift his focus to whisky instead. For the past six years, he has wholeheartedly devoted himself to the creation of the exceptional 2 Row Halpert Barley. Since 2019, we have had the pleasure of transforming all of Sam's carefully nurtured barley into whisky, thereby realizing our shared dream of cultivating a truly farm-to-bottle experience. Lechaim!
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