M&C Saatchi Performance’s Post

The #mobile realm continues to captivate #advertising investment as users spend more time on their devices. 🤳 In 2023, global ad spend reached a staggering $362 billion, marking an 8% increase from the previous year, with projections soaring to $402 billion this year. 📈 Data from data.ai's #2024 New State of Mobile report reveals a promising trajectory: mobile ad spend surged by 8% in 2023 and is expected to accelerate by 11% in 2024, hitting the $402 billion mark. 💰 Driving this surge is the significant budget allocation towards short-form video and video-sharing apps like TikTok and YouTube, where users are increasingly engaged. This shift in consumer behavior is reshaping #advertisingstrategies, with a particular focus on novel monetization avenues pioneered by social platforms such as #TikTok. In fact, consumer spending on in-app purchases within social networks is projected to skyrocket by 150% this year 🚀, reaching $1.3 billion. 😍 The dynamic landscape of mobile advertising presents an array of exciting opportunities for brands and marketers alike. As we ride the wave of increasing user engagement and innovative monetization strategies, it's clear that the mobile platform is where the future of #advertising lies. #2024trends #digitalmarketing #ai #mobilerevolution #youtube #digitaladvertising #consumerbehavior

Launched! Months of work and trillions of data points to launch the Singular ROI Index. So pumped to ship this! What is it? List of the most effective ad networks on the planet, sliced and diced by geo and vertical How is it built? Analyzing trillions of ad impressions, billions of clicks, billions of app installs, billions of engagements and conversions Give me a taste ... a few of the highlights? - More ad networks (32 ad networks and platforms rank in at least 1 category) - The golden 6 (6 ad networks rank in every single category) - Big getting bigger (top 4 advertising platforms all grew share of spend) - CTV spend up 46% (Roku, VIZIO, TVSquared by Innovid, LG Electronics Ads, Samsung Electronics) - Meta finds its mojo - iOS outpacing Android - Moloco does the impossible (matches Meta, Google, and other major platforms in 1 key metric) - TikTok leveling up (even more) - Regional ad networks disappearing - Appier exploding (zero rankings last year. 5 rankings in 2024) - X: not dead yet (some advertisers left but X still ranks in no fewer than 12 categories) - Hello again, Reddit, Inc. - ironSource, Unity, Aura: whoa (can we say juggernaut? Unity won big in the Index) - AppLovin: ditto whoa (ditto last comment) So many at Singular helped. Liat sourced the data. Gadi provided the clues. Saadi and Lara ran point. Sasha and Viki designed. Karan built the interactive app to showcase the data. Take a look at the results: https://lnkd.in/gQD3geDf

📈 2024 - Look for new and evolving formats + creators / creatives 🚀👀 As TikTok Shop continues to carve a path for Social Commerce and Shoppable Content; the platform is advising merchants to go live for at least 2 hours at a time when selling products on their e-commerce platform. In 2024, we might start to see the rise of a new category of creative content and creator in Western media: the "LiveSell Creator." Why the emphasis on longer livestreams? TikTok's algorithm favours extended live events, giving you more opportunities to engage viewers and attract new customers. Going live for less than an hour probably won’t give the algorithm sufficient time to find your target audience. Also streaming regularly, teasing upcoming events with videos, and leveraging analytics tools to identify peak engagement periods for your followers IS KEY. While the social shopping market in the US is still developing, the success of longer livestreams in more mature markets like China is undeniable. Platforms there host hours-long live shopping events that generate billions in sales each year. We will see what works here. The key is the creative execution - quite frankly there is just more content here - and / or the engaging creator. TikTok Shop is an exciting platform with immense potential for US merchants.  Yes, live shopping originated in Asia where it is still extremely popular.  Yes there is some work to do, but with ByteDance, operating the successful live-shopping app Douyin in China, we can expect TikTok Shop to mature quickly. It is very obvious it is a 2024 priority. Read this 👉 https://lnkd.in/g-wB5t9B #TikTokShop #LiveShopping #Ecommerce #Entertainment #SocialMediaMarketing #socialcommerce #mark

What's New In TikTok? TikTok Updates: Read the latest news about the platform 🗒 #1 TikTok Explores Desktop Tools for Creators and Marketers TikTok for Business is set to roll out desktop-based creator tools featuring an upgraded Creator Center UI for enhanced analytics and discovery tools powered by conversational AI. TikTok's Creative Center is also leveling up, providing creators with top-notch insights tools, including "Top Ads," trends, and keyword insights. A recent addition is a conversational chatbot guide, enhancing user navigation within the Creative Center. #2 TikTok Urges 'Shop' Sellers to Boost App Presence TikTok advises TikTok Shop sellers to spend at least two hours on the app during streaming sessions. This counsel mirrors strategies employed successfully in Asian markets, particularly in China's Douyin, TikTok's sister app under ByteDance, known for significant overseas revenue and ranking among China's top online sellers. The emphasis on extended app presence is tied to algorithmic familiarity, enhancing views, and potentially boosting sales, a practice well-established in China's e-commerce landscape. #3 TikTok Enhances Tablet and Foldable Device Experience TikTok introduces a fresh update tailored for larger screens, catering specifically to tablets and foldable devices, enhancing the overall TikTok experience on these platforms. Notably, the update incorporates topic-based discovery elements to enrich the exploration process on these expanded platforms. Key features of the updated TikTok tablet app include a refined video feed, ensuring enhanced clarity on the larger display, an improved navigation system featuring new slider bars at the top and bottom of the screen, and versatile support for both landscape and portrait viewing. #tiktok #creatoreconomy #socialmedia #socialmediamarketing (via TikTok for Business, MediaPost) *source links on the comment section

Here is all you need to know about TikTok's new 'Creator Search Insights' feature!! TikTok is introducing a new analytics feature called "Creator Search Insights" aiming to offer creators insights into user search behaviour within the app. This information will enable them to tailor their content strategy to align with user interests. TikTok's Search Insights will empower creators to explore popular search terms relevant to their content, alongside trending content across the app. What's more, creators can filter results by broad topics such as "Sports," "Science,' etc., facilitating the discovery of specific data insights! It's not available for everyone just yet, but for those who can access, search for "Creator Search Insights' in TikTok's search bar. It will also soon be accessible in "Creator Tools" via your settings. #tiktok #tiktokmarketing #tiktokstrategy

📱𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠📱 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬 ✔︎𝐆𝐞𝐭 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐚𝐭 : https://lnkd.in/daNyGkM9 ➾Advertisers rapidly adopt mobile ads to promote and run campaigns specifically designed for mobile devices. By accepting the mobile advertising strategies, companies can promote their services and products to the targeted audience. ➾However, e-commerce and media & entertainment verticals witnessed explosive growth attributed to the rising pay-per-click, click-through rate, and rising mobile internet usage across gaming, multimedia, music, news, and online shopping categories. However, with the decrease in cases, several countries permitted tourists to come, resulting in greater use of mobile apps, and, as a result, increased demand for mobile ads. #𝐊𝐞𝐲𝐏𝐥𝐚𝐲𝐞𝐫𝐬 : Meta Platforms Inc, Alphabet Inc.,Chartboost ,AppLovin ,Twitter, Inc.,EPOM  Mobvista,Mintegral . #MobileAdvertising #MobileMarketing #AdTech #MarketingTech #DigitalAds #MobileAds #AdMarket #MobileAds #AdvertisingTech

Major TikTok Updates - Take notes! Here's the scoop on some cool new updates: 1 - Enhanced for big screens 🖥 TikTok is now tailor-made for tablets & foldable. Crisper videos, easy navigation, and yes, you can even watch on TV now! 2 - 'Out of Phone' Ads 📢 This feature expands advertising to billboards, cinemas, and public spaces for greater brand visibility. TikTok goes big! 3 - Improved insights for advertisers 🔍 New tools like "self-attributing network integration" & "engaged view-through attribution" provide a deeper insight into ad effectiveness 4 - In-App Mobile Effect Editor 🎨 Creators can now craft and customize effects directly in the app. Feel free to innovate! 5 - AI-Generated Content label 🤖🏷️ TikTok aims to maintain transparency in content creation AI-generated content that imitates UGC is strictly forbidden! 6 - “AI Song” feature testing 🎶 TikTok is testing a feature that allows users to create songs The app will create lyrics related to your prompt & pair them with music Stay tuned. TikTok keeps cooking up something interesting!

TikTok 𝐍𝐞𝐰 𝐌𝐨𝐧𝐞𝐲 𝐌𝐚𝐤𝐞𝐫: 𝐂𝐚𝐧 𝐓𝐡𝐞𝐲 𝐓𝐮𝐫𝐧 𝐋𝐢𝐤𝐞𝐬 𝐢𝐧𝐭𝐨 𝐒𝐚𝐥𝐞𝐬? Attention marketers! TikTok, the king of viral trends, is making a major play for your wallet (and your Gen Z audience). They're rolling out TikTok Shop, letting users buy products directly within the app. 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐬𝐜𝐨𝐨𝐩: 150 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: That's the number of US TikTok users who can now shop seamlessly without leaving the app. 𝐆𝐨𝐨𝐝𝐛𝐲𝐞, 𝐰𝐢𝐧𝐝𝐨𝐰 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠: Videos will feature a "Shop" button, allowing viewers to buy with just a few clicks. Impulse purchases? You bet! ️ 𝐄𝐚𝐫𝐥𝐲 𝐛𝐢𝐫𝐝 𝐠𝐞𝐭𝐬 𝐭𝐡𝐞 𝐰𝐨𝐫𝐦 (𝐚𝐧𝐝 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧): TikTok is offering generous discounts and waving seller fees for now to entice users and brands. 𝐈𝐬 𝐢𝐭 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐀𝐦𝐚𝐳𝐨𝐧? 𝐍𝐨𝐭 𝐪𝐮𝐢𝐭𝐞. While big brands like Benefit and L'Oréal are joining, concerns linger about product quality, with comparisons to discount giants like SHEIN. 𝐂𝐚𝐧 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 𝐜𝐚𝐬𝐡 𝐢𝐧? 𝐄𝐚𝐫𝐥𝐲 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐚𝐫𝐞 𝐩𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠. Creators like Alyssa Pannozzi saw huge success with product promos, and some are even joining agencies for TikTok Shop creators. The question remains: can TikTok conquer e-commerce? What are your thoughts, marketing gurus? #𝐓𝐢𝐤𝐓𝐨𝐤𝐒𝐡𝐨𝐩 #𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 #𝐬𝐨𝐜𝐢𝐚𝐥𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 #𝐆𝐞𝐧𝐙 #𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

It's fascinating to see how much one person can achieve in today's digital world. 😲 Our team has discovered that even a kid with an iPhone can create content that outperforms a team with the latest camera gear. Understanding user behavior and psychology is the key to success, which is why we focus on creating ads that blend seamlessly into users' content consumption experience. By delivering value through engagement or entertainment, we introduce our products in a way that resonates with our audience. For e-commerce brands, leveraging user-generated content for ads is highly recommended to connect authentically with your audience and maintain a genuine, unfiltered approach. Our approach consistently generates substantial returns for our clients, and we're thrilled to continue helping them succeed. #whitelabelppc #googleads #ppc #amazonads #digitalmarketing #contentcreation #userbehavior #ecommerce