LVMH Fragrance Brands’ Post

How luxury brands are smartly creating brand extensions through the Watch category. A few words from the Managing Partner of our LUXE unit, the fabulous Laurent François, in The New York Times today. #luxury #premiumbrands #freshperspective #theworldasitcouldbe

✨How Luxury Perfume Brands Transform Scent into Captivating Ads Crafting a captivating advertisement for a new luxury perfume is no easy feat. These high-end fragrance brands must find a way to evoke the elusive experience of smell through the visual medium of film. So how do they do it?💧 Successful luxury perfume ads often employ several strategic techniques: 🥚Sensory Storytelling - Rather than simply showing the perfume bottle, the ads weave an immersive narrative that taps into the viewer's senses. Lush visuals, emotive music, and sensual movements work together to transport the audience and make them feel the allure of the fragrance. 🥚Aspirational Imagery - Luxury perfume ads frequently feature glamorous models in opulent settings. This cultivates a sense of exclusivity and desirability around the brand, inviting the viewer to imagine themselves experiencing that elevated lifestyle. 🥚Capturing the Essence - Perfume houses work closely with directors to distill the core notes and personality of the fragrance into every visual and auditory element of the ad. From the cinematography to the wardrobe, every detail is carefully crafted to embody the scent. The end result is an advertisement that goes beyond simply promoting a product. It creates an immersive, sensorial experience that captures the spirit of the perfume and leaves a lasting impression on the viewer. How have you seen luxury perfume brands innovate with their advertising? I'd be curious to hear your thoughts! #LuxuryMarketing #Fragrance #SensoryExperience #Advertising #Branding

There are very few luxury brands that manage to stay competitive and sustain their growth over time. LVMH is a compelling case study in brand success, demonstrating how their product range continues to stand the test of time. In today's market, many luxury brands try to appeal to younger generations by staying relevant to fashion trends, often at the cost of their brand's relevance and intent. What do you think the future holds for luxury brands? The luxury industry is experiencing a dip for the first time since the pandemic. #luxury #LVMH #LuxeVeda #branding

so looking forward

Founded in 1854, Louis Vuitton embodies luxury with its fine attention to detail, superior supplies, and innovative history. Every item combines tradition and contemporary; the brand is unquestionably the epitome of luxury fashion. The widespread prevalence of the Louis Vuitton Monogram begs the questions of premium fashion's exclusivity and originality. Even if the brand is legendary and easily recognizable, its overuse in the marketplace lessens its exclusivity and originality. Its status is further damaged by mass production and the spread of counterfeit goods, which blur the distinction between accessibility and luxury. Controlling the use of monograms is made much more challenging by the growth of counterfeit markets.  Monogrammed products in general are entry-level products to show that their user has entered the luxury market. However, this phase also passes when the clients develop a discerning eye for luxury and feel comfortable-to divulge into quiet luxury. There are many other established luxury brands that have a mixture of monogrammed products as well as design-based products that can be identified easily, such as Gucci, Chanel or Prada. That is why the question arises - Is Louis Vuitton’s monogram a benefit or an affiliation? #Luxeveda #LouisVuitton #LuxuryBrand #Fashion

Luxury experiences even at Virtual Touchpoints. What a simple effort turning the mundane task of following a page, albeit it's following Christian Dior Couture, into an experience. Have been seeing similar social activations for Louis Vuitton and other luxe brands as well. More of these please 🙌🙌 #luxuryads #ads #socialmediaads Parfums Christian Dior LVMH

Christian Dior has postponed its planned fashion show in Hong Kong, which was due to take place in November. This comes as a blow to Hong Kong's efforts to revive its economy, as the show was expected to attract international celebrities and brands to the city. Dior cited economic uncertainty in China as the reason for postponing the show. The event was expected to be expensive and draw a large crowd. "Hong Kong is courting top international celebrities and brands in the hope of rebooting its reputation, which had been battered by years of social unrest and strict pandemic curbs." #ChristianDior #FashionIndustry #LuxuryBrands #BusinessEvents #HongKong #economy

Five for Friday gets a luxury takeover. So… what do these brands have in common? GIVENCHY Vivienne Westwood Versace CHANEL Yves Saint Laurent Louis Vuitton Christian Dior Couture Prada Group Chloé And a few curious facts: 💡💡 Two were founded in the same year 💡💡💡Three have already celebrated their centenaries 💡 Only one has operated across three centuries The brand that unites them all is another brand. Every one of these brands is part of a unique collection of books from the legendary Thames & Hudson and their phenomenal fashion team. Thank you for the wonderful (and weighty!) addition to my 'library' :) Brands are related to culture. You may love some of the brands in the list above. The opposite may be true. But... ...they were all born of a defining point of view. And that point of view pushed the boundaries It innovated It broke the rules It went on to define new norms It went on to set standards and challenged how we look at the world Having just immersed myself in Givenchy - the latest in the series - this is a '9 for Friday' recommendation into the weekend for anyone inspired by the cultural influence and impact of brands. We are only guardians of these brands that we have the privilege to work with, and to be inspired by, across generations past, present and future. #brands #culture #creativity #excellence #luxury #founders #familybusinesses LVMH Richemont #collaboration #collectiveintelligence #collaborativeleadership https://lnkd.in/ex3wNYnA

Luxury brands are selling aspiration, not products. A series of raids at Dior and Armani's factories in Italy has exposed the true cost of owning a luxury. Italian prosecutors found Dior paid only ₹4,700 to produce bags retailing for more than ₹200,000! Armani paid contractors ₹8000 per bag for products that sold for over ₹185,000 in stores, according to documents seen by Reuters!  I am not even surprised by this. These luxury brands attract you because of exclusivity and image. The cost price has nothing to do with the quality of the product. Not just this, these bags are often made by undocumented Chinese workers in Italy, who earn as little as 180-300 per hour and live and work in poor conditions. Luxury products are the biggest lie that is being sold to you! Christian Dior Couture, Giorgio Armani #bigbrands #luxury #products

Luxury brands are selling aspiration, not products. A series of raids at Dior and Armani's factories in Italy has exposed the true cost of owning a luxury. Italian prosecutors found Dior paid only ₹4,700 to produce bags retailing for more than ₹200,000! Armani paid contractors ₹8000 per bag for products that sold for over ₹185,000 in stores, according to documents seen by Reuters!  I am not even surprised by this. These luxury brands attract you because of exclusivity and image. The cost price has nothing to do with the quality of the product. Not just this, these bags are often made by undocumented Chinese workers in Italy, who earn as little as 180-300 per hour and live and work in poor conditions. Luxury products are the biggest lie that is being sold to you! Christian Dior Couture, Giorgio Armani #bigbrands #luxury #products