"The Pride I feel in OutLoud Sports comes from every person who stepped outside their comfort zone and tried something different." #PrideMonth Showcase: CEO Will Hackner https://lnkd.in/gSCFZS3Q
Los Angeles Rams’ Post
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#Skip4Secrets The idea is to educate brands about the ways they can reach the more than three billion gamers worldwide using targetable and measurable solutions, similar to how they would in other digital media channels. Want to know more about Skip 4? Leave your questions down below ⬇ #womeninbusiness #womeninmedia #gamingindustry #gamingandesports
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Sports | Media | Technology | Innovation | Strategy | Content | Engagement | Monetization | Distribution | Operations | Business Development | Partnerships
Probably the same goals every content owner should be considering - Adam Silver laid out his four key areas of focus regarding the #NBA's media strategy: Reach, Viewer Experience, Discoverability and Accessibility. 1. Reach: The NBA is bullish on streaming and its ability to reach a younger audience. "My hunch is we're moving into a hybrid world," says Silver. 2. Viewer experience: The commissioner's eyes light up when he talks about the future of live sports broadcasts. "The experience that most viewers have is a very passive one... What I'm most excited about is the opportunity to reinvent that. There will be a sports betting component … merchandising ... Enormous amounts of customization and personalization." 3. Discoverability: Silver seems acutely aware that today's fragmented TV/streaming environment can make it difficult to find live games. "Even when games are on widely-distributed networks, whether they're national or local, we recognize that they can be hard to find as they bounce around a lot and are not consistently in one place." 4. Accessibility: He later expanded on this idea by imagining the most accessible future imaginable... "If I'm a big fan of Victor Wembanyama, any game he's playing in would just begin on the homepage of my phone because I've set it that way. It requires zero effort on my part. Or, if you're a Pacers fan, there's no reason that when a Pacers game comes on, it shouldn't start to play on your lock screen. Or maybe you only want it beginning in the third quarter, whatever it is." https://lnkd.in/dk4KfRfU
Adam Silver interview: The NBA looks to the future
sports.yahoo.com
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GritMaster 🔥 6x Founder 💙 2.3 Million on TikTok 🎥 Over 1 Billion Video Views 🎙️ Communications & Marketing Expert 🇮🇱 Am Yisrael Chai! 🇮🇱
🛑 Stop playing games with prizes you don’t even want to win! 🤦♀️ I don’t do engagement pods. Why? Because it’s a complete waste of time. At best, you get fake engagement and dilute the power of your following. At worst, you alienate your REAL audience and lose massive trust and authority. Focus on actions that are meaningful otherwise you get results that don’t move the needle. Want help defining your digital engagement strategy? ✅ Shoot me a message and I’ll help you save 10 hours per month in a single hour consultation.
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From Twitch to Touchdowns - How One Streamer is Bridging the Gap Between Gaming and Sports 🎮 🏈 Sketch, a popular streamer on Twitch has experienced exponential growth since appearing on award-winning broadcaster Jynxzi's stream. Sketch has been taking the internet by storm with his signature catchphrase, "What's up brother?" and iconic finger lift. This isn't just a gamer trend though – it's transcended Twitch and become a global phenomenon. 🌍 This catchphrase is a viral sensation on TikTok and athletes from a myriad of different sports are even using him as their celebration! From international stars to local teams, the "What's up brother?" phenomenon has hit the playing field. This virality even caught the eye of the National Football League (NFL) social team, who featured Sketch in a recent TikTok video: https://lnkd.in/eV2mBKeV But it doesn't stop there. Sports broadcasters at ESPN and even a local weatherman have gotten in on the action, proving Sketch's catchphrase has a universal appeal: https://lnkd.in/exf9RtZx This is a prime example of the growing intersection between gaming and sports culture. For sports organisations and brands looking to connect with new audiences, personalities like Sketch offer a unique opportunity. He demonstrates the power of streamers transcending the world of gaming and resonating with broader audiences. 📈 Here at WePlay, we understand the need to be heavily engaged with pop culture and the constantly evolving landscape that is social media. We are always on the lookout for ways new and innovative ways to take our clients to wider audiences.💡 Could streamers like Sketch be the answer to connecting with Gen Z and bridging the gap between sports and gaming? We think so... #WePlay #Gaming #SportsMarketing
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Sometimes the simple things drive results! In the past weeks it has been fun working with some great agency and sports publisher partners. Some great synergies between sports and technology. Here I am just showing off some Verizon work. As we start getting deeper into the Holiday season... if you need to get a product / service in front of a million's of eyeballs. Keep me in mind as my sports publishing partners can help. #DigitalAdvertising #DigitalMarketing
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It's an exciting time in sports right now! Learn how you can effectively reach and connect with fans amidst live-streaming changes, sports gambling, and more: https://ow.ly/gF2250Q1a0V #Adtech #DigitalAdvertising #SportsAdvertising
Going Deep on Live Sports Advertising Opportunities - Basis Technologies
https://basis.com
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According to Seedtag’s research there was a 71% upsurge in visits to websites publishing articles about the Olympics during the Tokyo games in 2021. It’s expected that this year’s double sporting whammy will drive even more global eyeballs and attention. Brands must find ways to participate without distracting from the main event. But, with such a wide-open playing field, a crowded marketplace and increasing privacy regulations, how can marketers get themselves into pole position with new audiences? 🏁 Find out here: https://lnkd.in/eurgJVam
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For those who still believe sports gambling/gaming is "fringe behavior," Mickey Mouse himself just launched a Sportsbook! As a sports purist, I have mixed feelings on how pervasive sports gambling has become in our culture (although, I do game at times 😜). Whatever your personal opinion, it's inarguable that the younger generation of fans will grow up with gambling/gaming as a core fabric of sport. Here are some of the implications: - Heightened fan engagement during live games for casual fans - great for brands in a world when attention is at a premium. - Accelerated shift in fandom from team/club loyalists to "promiscuous" rooting interests. - Fans tuning into moments (that impact their bets) vs. sitting through an entire broadcast, and in turn more and more consumption on mobile devices. https://lnkd.in/eiVjG3Hv
ESPN Bet, the Official Sportsbook of ESPN and Penn, Launches Tuesday
sports.yahoo.com
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A major update for everyone at the crossroads of gaming and marketing 🎮 With Twitch's new community-led moderation approach, brands now need to be more authentic and engaging than ever. Our co-founder, Barthélémy Kiss, shared his insights with Ad Age's Asa Hiken on Twitch's recent changes and their implications for brands. This shift illustrates a heightened demand for authenticity in advertising, Bart emphasises - “From a bigger brand perspective, advertising on community-oriented platforms can be harder because you have to speak a truth, and it requires a very authentic, self-aware approach." 🌟 Catch all the details in the full article linked below! #GamingIndustry #Twitch #BrandEngagement #MarketingStrategies
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