We are excited to announce our new partnership with Baxter Of California! As a Los Angeles-born brand, Baxter of California will bring its lineup of tried-and-true grooming products to Rams players, staff and fans. “Teaming up with Baxter of California will infuse our facilities with an authentic LA brand and their beloved product,” said Los Angeles Rams Chief Commercial Officer Jennifer Prince. “As we gear up for the upcoming season, we’re pleased to welcome Baxter of California’s game-changing essentials to our locker room and look forward to cultivating unique and engaging activations throughout the year.” Read more here: https://lnkd.in/gY6DsGx3
Los Angeles Rams’ Post
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My favorite recent high/low brand partnerships involve Ice Spice and Hailey Bieber. What do these two have in common within CPG and food service? Custom drinks and treats! Here are my rankings of 4 integrations: Highs: 1. Hailey's "$20" Strawberry Glaze Smoothie with Erewhon to promote rhode skin. The viral skincare smoothie has been emulated by other personalities and brands, in and out of the LA hotspot. We even saw Dove execute it with Juice Press to promote their new body scrub line. 2. Ice Spice and OLIPOP PBC in Barbie World video with Nicki Minaj. Seeing pink Strawberry Vanilla cans floating in multiple scenes reminded me of legacy brands like Coke (Diet Coke with Lady Gaga) or Pepsi (Michael Jackson, Madonna and more) with past product placements. #iconsonly Lows: 1. Ice Spice's Ice Spice MUNCHKINS Drink with Dunkin'. While she calls her fan base Munchkins and a loyal Dunkin' fan herself, it is a very cute tie-in and truly authentic. I just can't look past Ice Spice allowing a 1,080 calorie item (or Dunkin') associated with her name and the fact that donut holes are an actual ingredient in a beverage. 2. Hailey Bieber's Strawberry Glaze collaboration with Krispy Kreme. Seeing the need for a more mass brand to continue promoting her skincare line, I get the strategy but the main news that came from the launch was how her husband dressed (whether intentional or not) for the in-store event. What do you think of these collaborations? Have you tried any of these products?
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🌱🥔 From Farm to Table: Tyrells' journey of staying true to their roots and winning the market through distinctiveness and premium quality is a masterclass in brand strategy. A nice case of how to go premium and not die trying! #Premiumisation #DistinctiveAssets #BrandStrategy
Tyrells Tackle the tyranny of price promotion
ipsos-posts.com
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🌱🥔 From Farm to Table: Tyrells' journey of staying true to their roots and winning the market through distinctiveness and premium quality is a masterclass in brand strategy. A nice case of how to go premium and not die trying! #Premiumisation #DistinctiveAssets #BrandStrategy
Tyrells Tackle the tyranny of price promotion
ipsos-posts.com
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🤔 Is brand pragmatism more effective than bravery? What does pragmatism have to do with Vinted? 👉🏻 Listen to Emma Sullivan’s presentation at Baltic Brand Forum and get some fresh ideas on how to be pragmatic and maybe also brave.
Emma Sullivan | Baltic Brand Forum 2023
https://www.youtube.com/
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Check out our latest blog on Snoop Dogg’s journey from gangster rapper to global brand icon.
Founder + CEO of Hollywood Branded, leading creative agency for pop culture. Product Placement, Celebrity/Influencers, Branded Partnerships. Writer. Host of Marketing Mistakes (+ How To Avoid Them) podcast. Speaker.
From Stüssy to Skechers, Snoop Dogg's brand partnerships illustrate a genius for aligning with diverse industries while staying true to his roots. Our latest blog delves into how Snoop's strategic choices have cemented his status as a marketing icon. #CelebrityBranding #SnoopDogg #PartnershipSuccess https://lnkd.in/g9yYYSN6
Snoop Dogg: From Gangster Rapper to Global Brand Icon
blog.hollywoodbranded.com
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In a bold move that could redefine the beverage industry's boundaries, whiskey giant, Johnnie Walker has joined forces with branding agency, Butterfly Cannon. This collaboration signifies the start of a radical journey, transforming Johnnie Walker from a conventional whiskey producer into a culturally relevant lifestyle brand. Johnnie Walker's Global Communications Manager, Gabriel Olszewski, said, "As the first drop in a category leading merchandising strategy to transform Johnnie Walker into a culturally relevant lifestyle brand, there was no roadmap to follow in developing this brand redefining global merchandise range." This audacious strategy represents Johnnie Walker's aspirations to extend its reach, resonating with a broader demographic. Reflecting on the challenges of this transformation, Olszewski added, "From the development of initial design concepts and choice of collaborators to the delivery of world class production prototypes during a global lockdown; outside the box, agile thinking on both sides was a prerequisite at every step of our journey with Butterfly Cannon." And Johnnie Walker's endeavour isn't isolated. In another Butterfly Cannon client, Elle Magazine also recently expanded beyond their traditional milieu, launching a cafe and coffee bean range. This decision highlights a provocative trend, where the familiar is becomes routine, as brands seek to break free from the constraints of their traditional market roles and redefine their relationship with consumers. If executed successfully, Johnnie Walker’s strategy could signal a defining moment, exemplifying how legacy alcohol brands can navigate the blurred lines between product and lifestyle in 2023 & beyond. #marketing #innovation #creativity Diageo
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Regional Director @Reconnaissance International | Co-Editor Authentication & Brand News | Editor Holography News | Former Associate Director @ASPAGlobal | Ex-Fortis Healthcare
Fighting fakes always requires a collective approach. The fight against counterfeiters becomes easy if you select the right strategy/ technology /vendor. Make your authentication technology provider your partner in Brand Protection.
Interview with a Brand Owner – Mason Pearson. During a recent webinar hosted by De La Rue on what motivates the adoption of a brand protection solution, Bea Morrison, Director of Marketing of the distinguished British beauty brand Mason Pearson Bros. Limited, spoke about her company’s decision to implement a comprehensive solution against parallel trade. https://lnkd.in/gVbkFWZu #brandprotection #brandstory #brandstrategy #branding #illicittrade #counterfeiting #fightingfakes #brandnews #authentication
Interview with a Brand Owner – Mason Pearson
authenticationbrandnews.com
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Marlboro Marketing Strategy: According to the Brandirectory 2017 Ranking, Marlboro, an American cigarette brand, is now the No. 1 cigarette brand. The name "Marlboro" was registered in the United States. Initially, were billed as "America's luxury cigarette", and were mostly offered at hotels and resorts. Shortly before World War II, the brand's sales were stagnant at less than 1% of total tobacco sales in the United States, and it was momentarily removed off the market. Following the publication of a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men's cigarette in order to fit a market niche of men who were concerned about lung cancer while also concerned about their masculinity if they smoked a filtered cigarette typically marketed to women. The Leo Burnett advertising firm solved the challenge by creating a visual identity for the brand rather than relying on words. Masculinity was now highlighted in Marlboro advertisements. The Marlboro Man was a sea captain, a gunsmith, a sportsman, and a cowboy. This marketing strategy assisted "Marlboro" in rising from less than 1% in the parent nation to the top worldwide cigarette brand. #marketing #strategy #branding #advertising
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Meet the new PETERMAYER brand, bringing joy forward and never looking back ✨ learn more about our new positioning at our refreshed company website peteramayer.com
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What's an example of a name based in its Experiential Value Proposition? Check out our latest blog post at namesbyaesop.com/blog #naming #brand #branding #brandname #brandnaming #brandidentity #brandstrategy #namesbyaesop
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We're looking forward to this awesome partnership and an exciting 2024 season. Let's Go!