Liz Einbinder’s Post

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Build Your Communications and Positioning - Public Relations & Marketing Strategy for Consumer, Travel & Technology

Ever been on a Backroads trip and wondered how the Trip Leaders were all so great? Check out today's The Wall Street Journal for a behind the scenes look at what it takes to train new leaders. So fun working with Allison Pohle on the story! https://lnkd.in/gUGsGGkG

The Extreme Effort to Make That $10,000 Adventure Vacation Seem Effortless

The Extreme Effort to Make That $10,000 Adventure Vacation Seem Effortless

wsj.com

Erin Gifford

Freelance Travel & Outdoor Journalist | 3x Hiking Guidebook Author

1mo

My husband just set this out for me to look at since we get the print edition. Will be reading this tonight to learn more about how our guides came to become guides. Amazing!

Ann Becker

Former high tech search consultant, now retired

1mo

We love BACKROADS and will be going on our 9th trip this fall.

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Stacy Schulist

Product Marketing Leader | Business Strategist | Brand Builder | Restaurant Expert

1mo

Great story. I'm looking forward to my 9th Backroads trip next month!

Beth Miles

Design-Thinking professional helping organizations develop and scale their sustainability solutions.

1mo

Bravo … Anne Ashbey !

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