Data democratization sees to be my new favorite phrase in the BtoB space. BtoB brands/publishers love to talk about data and what they going to do with it. But data is still not easily accessible within an organization, let alone to its customers. Check out some thoughts on the matter in a post I made today on Keenan Media LLC. Would love to hear your thoughts. https://lnkd.in/e-3sUBW6