Karthik Srinivasan’s Post

Zomato’s latest marketing stunt has everyone buzzing! 🐝 Their tongue-in-cheek homage to rally posters is both hilarious and brilliant. By rolling out this campaign in just two regions, they’ve created a huge sense of FOMO (Fear of Missing Out). Consumers from other regions are probably scrambling to see if this offer is available in their cities too. 📍 The real kicker? A six-month Zomato Gold subscription for just ₹30! Talk about a steal! Today, the Zomato app likely saw its highest traffic ever, with people eagerly signing up for this exclusive deal. 📈 From a marketing perspective, this campaign is a masterstroke. Here’s why: 1. Localized Exclusivity: By limiting the campaign to two regions, Zomato has effectively tapped into regional pride and curiosity. This exclusivity can drive people in other regions to demand similar offers, increasing engagement and buzz around the brand. 2. Humor and Relatability: The use of rally-style posters adds a layer of humor and relatability. It’s a nod to a familiar cultural reference, making the campaign memorable and shareable. 3. Cost-Effective Customer Acquisition: Offering a significant discount on Zomato Gold is a smart way to acquire new users. Once they’re hooked, the chances of them staying on as paying customers after the offer ends are higher. 4. Virality Potential: The quirky, tacky yet strategic design of the posters ensures they stand out. This uniqueness is likely to be shared widely on social media, increasing organic reach without significant additional cost. This move is a masterclass in blending humor with strategic marketing. By mimicking rally posters, they’ve evoked a sense of fun and tackiness, yet the message is clear and compelling. Kudos to the Zomato marketing team for planning and executing such a well-rounded campaign! 🎉 Congratulations to Deepinder Goyal & Zomato for such a great milestone of 16years celebration. What do you think about this clever campaign? Are you signing up for Zomato Gold? Thank you Karthik Srinivasan for sharing this post. #MarketingGenius #ZomatoGold #FOMO #CreativeCampaign #DigitalMarketing #HumorInAdvertising #BrandStrategy #CustomerEngagement #ExclusiveOffer #TrendingNow

"Laal phool, Pilaa phool" Deepinder Goyal Bhaiya beautiful It's also very un-brand if you go by Zomato's usual style or template, but that's perhaps intended - the very idea is to lampoon political flex banners/print ads. That they managed to do it across two languages is commendable (even though I could point out a couple of inconsistencies and errors in the Tamil version). It's clear that the Zomato marketing team is having a good time, but the mere shock value of seeing something so bizarre would perhaps get them the eyeballs and perhaps signups for Gold too :) #marketing #advertising

Does Social Message Help in Brand Promotions? I generally asked this question to me, N number of times every day! But who will answer this question? And, so here is a creative that I voluntarily designed for Zomato! I’ll design such creatives for different brands as well in my future posts, I just want you to answer the question, how do you feel after reading this? Sorry, English Speakers, I’ll post the next posts in English too, it's just a start in my mother tongue! Zomato India, if you like the ad-creative, you’re free to use it! And, I’m sorry for my poor editing skills, I’m working on it. P.S: If any brand comments on this post, I’ll write an ad-creative for them completely free of cost. #zomato #socialmessage #brandwork #marketing #adcreative #advertising #feelfreetouse #contentmarketing

Zomato delivers 1.3M orders per day!😯 And that's not because they've redefined online food delivery in India... Rather, it's because they know how to stay at the top of customers' minds🧠 Marketing is not just branding, advertising, or showing how great you are. But it mainly consists of offering superb user experience 🤩 from the point they're your potential customers till they're your raving fans (and beyond). Because personalized customer experience improves your brand perception and helps you get repeat businesses, referrals, and no-cost publicity (like this 😉). So, no wonder Zomato is India's biggest food-tech platform and I'm a great fan of their copywriting!!😜 May they keep provoking my appetite like this forever... And I would never stop being their loyal customer, NEVER! #customerexperience #userexperience #marketing #marketingstrategy #foodtechnology

I found something quite corny, but it made me laugh 😆. It's not in line with Zomato's usual style or template, but I think that's the point—it's meant to parody political flex banners and print ads. I appreciate that they did it in two languages, although I did notice a few inconsistencies and errors in the Tamil version. It seems like the Zomato marketing team is having fun with this, and the sheer shock value of something so bizarre might attract attention and possibly lead to signups for Gold too. . Zomato India #advertisement #marketingteam #digitalmarketing #contentwriting

If you're ever in Kolkata for Durga Puja, you'll realize the sheer real-estate the festival provides for marketing opportunities. With lakhs of people visiting ONE pandal in a DAY, the visibility your banner/billboard ad could get is insane. 🤯 Anybody working in Marketing is likely to know that brands set aside a 🦁's share of their budget for festive marketing. There's literally no better time than Durga Puja to launch/promote your brand if you have your eyes on the Eastern India market. As a thumb-rule of good copywriting, it is important to understand your audience. You do not always need to speak the same language to communicate, has always been my perspective. It is the same with regional marketing - you do not necessarily need to speak to Bengal in Bengali for your message to get through - but you do need to speak Bengal. In other words, research the market you are creating a campaign/ad for. Find out the pulse of the people. Came across so many forced Pujo ads this season, that I felt like taking to LinkedIn to state the obvious. Like everybody else. 😁 Yes OgilvyxCoca-Cola's pujo ad got it right. You expect Ogilvy to. Shoutout to Pantaloons for a simple but effective AF pujo campaign. 🔥 Masterclass in copywriting, except that campaign song. 😝 And here's to Zomato 🥂 , for upping the game everrrrytime. Got the brief right - and how! Watch: https://lnkd.in/gQHfbQ7q Lastly, Happy Pujo everyone! 🌼 #festivemarketing #durgapujamarketing #brandmarketing #zomatopujoad #zomatopujocampaign

Does a Mother’s Day ad have to be emotional? Indians love emotions. Marketing Directors also love emotions. Tear jerking content is safer than other tones. It’s usually less controversial, story driven, and if it hits the right chord, then it’s memorable as well. (Of course the idea is important) But, the answer to the question is NO, Mother’s Day ads doesn’t have to be emotional every time. It MUST match the tone of the brand. Last year, we changed Zomato’s name to Mazoto during mother’s day and made a funny video on it. We did this because an emotional ad wouldn’t have matched Zomato’s quirky brand tone. Your every piece of communication should ideally COMPOUND the existing tone and voice of the brand, only then your brand will be able to find its place in this clutter over the period of time. And the brands who are still struggling to find their tone, please DM. 😜 Happy Mother’s Day #Daftar

Zomato is always been winning the marketing game!! Roasting their own service? Damn!! That’s a very crazy and gens-z marketing move 😮💨 and to make it much better Swiggy collaborated with other brands to leverage on Zomato’s campaign 💯 Crazy to see such collaborative marketing campaigns! Now after seeing all this here are the questions that I have: 1. Who determines the guidelines for content posting at Zomato? 2. How does the marketing team consistently generate catchy ideas quickly? 3. How many versions of an art piece are created, and what happens if one is rejected? PS: The comment by Zomato on Swiggy ‘s post “Samay aane pe tum bhi sahoge” is just cherry on the cake 🙌 #zomato #marketing #opinions

This is not an "Ordinary Post". Ever received an "Promotional Email" that turned out to be a cheeky marketing gimmick? Today I received this Zomato's promotional email which is a prime example of creative marketing done right. Their mango ice cream promotion disguised as an email is pure genius! By blending humor, simplicity, and a conversational tone, they've managed to capture attention in a refreshingly fun way. The casual language and quirky illustration create an instant connection with the audience, aligning perfectly with Zomato's friendly brand personality. If you're a marketer looking to up your game, take a page from Zomato's playbook. Inject some creativity, embrace humor, and connect with your audience on a personal level. Who knows, your next "Promotional Email" might just be a hit! What are your thoughts on this innovative campaign? Share your views in the comments below! Image credits- Zomato India #emailmarketing #creativemarketing #ghostwriting #contentwriting

Today, I was incredibly inspired by Zomato's recent newspaper campaign. It’s a brilliant reminder of the power of creativity and innovation in advertising. Here are a few key takeaways that resonated with me: 1️⃣ Creativity Needs Space to Breathe: Zomato’s campaign shows us that giving creative ideas room to grow can lead to something truly remarkable. They didn’t hold back, and it paid off big time! 2️⃣ Experiments Are Necessary and Useful: Trying new things can lead to unexpected and exciting results. Zomato’s bold move to use newspaper ads in such a unique way is a testament to the value of experimentation. 3️⃣ Inspiration from Your Surroundings: Often, the best ideas come from the world around us. Zomato has taken everyday elements and transformed them into a captivating campaign. 4️⃣ Uniqueness in Every Detail: From the clever use of names to the celebration with FeedIndia, every aspect of the campaign is meticulously crafted. They’ve managed to combine creativity with a cause, making it not just an ad but a meaningful message. Kudos to the Zomato team for pushing the boundaries and setting a new benchmark in creative advertising! 🎉👏 #Creativity #Innovation #Marketing #Advertising #Zomato #FeedIndia #Inspiration