Josue Valles’ Post

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Founder @ CurationLabs™

If you'd like to build your personal brand but don't know where to start, try this simple exercise: Fill in the blanks: I'm [title/occupation]. I help [audience] [achieve result] with/through [mechanism]. This one sentence will be the foundation for your strategy. But the real magic happens when you explore the relationships between each component. - Identity + Audience = Connection - Audience + Result = Impact - Identity + Mechanism = Differentiation - Mechanism + Result = Proof of Competence These are your 4 content pillars. Under each pillar, brainstorm content ideas: 1. Connection: Stories, lessons, vulnerabilities 2. Impact: Opinions, insights, thought leadership 3. Differentiation: Behind-the-scenes, step-by-step guides, unique processes 4. Proof of Competence: Case studies, testimonials, data No complex strategies. No ninja stuff. Just a clear identity, a defined audience, and valuable content at the intersection of the two. Hope that's helpful! --- If you liked this, you might like my newsletter, too. I share weekly frameworks for copywriting, design, branding, and things like that ;) You can subscribe for free here: https://lnkd.in/g7637d2B

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Roshan Bhansali

I help 'Coaches, Course Creators & E-Com Stores' scale their accounts at lower CPA + higher profitability. | Latest result: 130k+ sales in less than 7 days. | Ex Copywriter at 'ScaleX Media'.

2w

Honestly, this is amazing. However to correct it, decreasing CAC is not result, it's one of the pain points which you have chose to show that you can eliminate for your audience. Reducing CAC (pain point) will give margins or so (result). Cause and effect relation. High CAC (effect) could be the effect of poor execution (cause). And when you'll decrease the CAC (effect but it became a cause for low margins - the pain point), it will give higher margins (effect - the result). But yes, if you position it as a result for some reason (that you know the best) then it's okay.

Smart. Here’s the “category design” version of this: Use a headline to turn it into a category you can own, for example, “The Shopify Writer”. Then use that category idea to differentiate - in every way - from regular writers, including what you deliver, marketing and business model. You now own a category.

Solid framework/template Josue. I've also tried the "without" over "with" to call out some of the most common sales objections (and often 'unspoken elephants') to lower friction from the get-go. Wdyt?

Maja Voje

Best-selling Author of GTM Strategist | Advisor & Mentor (+650 inc. Fortune 500 companies) 🧭

2w

brilliant 🙌- ever considered including some numbers in this one?

Roman Ripa

Data Analyst, Idea Farmer, Process Librarian, Customer Journey Builder, SCRUM Master at RomanRipa.com

2w

Who cares who you are? Redundant sentence. The copywriter is, among other, sentence and word killer. ;-)

Nick Broekema

Getting you inbound leads through Content Design

2w

Great formula (and visual) 💪 You could even add: "... without [negative outcome/common ICP pain]" It's chunky but clarity gets the job done.

Mark Daniel 📸

Creative strategy. Brand development. Graphic design.

2w

This is great! I'm not able to save your post for some reason, is that a problem on my end? Just thought I'd mention it, in case other people wanted to save this for future reference as well!

Dean Moon

Christian, Husband, Father | Creating Content on Sales, Generative AI & Digital Writing | Connect with me on [in]

2w

Back to basics... ❤️

Justine Noel

Ghostwriter, Copywriter et Créatrice de Contenus | J'écris aussi sur les Relations Humaines • Amoureuses • Le Dev Perso 🛵

2w

I find this approach extremely interesting and I think that the term impact deserves to be a little more detailed: impact does not mean militancy. Impact means showing authority and expertise. You don't need to have a very sharp opinion on a social issue and pass it on. That's my point of view. Because some people (myself included) are very wary of expressing a "clear-cut" opinion and that can be an obstacle

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