Jon Dupuis’ Post

Shout out to agency thought leaders Vicky Chang (Tatari), Michael Lyons (JuiceMedia.IO), and Thomas Starr (BMG360) for sharing their deep industry insights during a recent #PDMIWest panel moderated by our own Brij Shah! Here are three takeaways from their discussion in case you missed it 👇 1️⃣ Flex or fall: Flexibility and speed are key for performance brands. Media partners that flex will benefit. 2️⃣ Level up or be left behind: Acceleration of technology continues at a rapid pace. Ad spend will gravitate towards tech-enabled solutions. 3️⃣ Test, test, test: More rigorous testing, specifically creative testing, is needed.

🤝DISQO partners with clients to provide holistic ad effectiveness measurement. Central to this measurement is uncovering valuable insights about ad impact that help brands, agencies, and publishers optimize campaigns and plan for the future. 📊Hear from Havas Media Network’ EVP of Analytics, Teodora Scutelnicu, about how DISQO’s partnership comes to life in practice, shaping “test and learn” agendas that allow for ongoing innovation and an increasingly refined understanding of campaign effectiveness. #GoBeyond For more from Teodora: https://hubs.li/Q029rWbq0

COMING SOON | 2024 is going to be a year of big media moments. Are you prepared? Next week, our investment analysts share the key ad spend trends – and what they mean for brands – for 2024 and beyond in dentsu’s December Global Ad Spend Forecast. #AdSpend2024

We at Adbuffs have generated 800+ Crores for our clients. One may wonder how. Well, besides delivering our 100% and working hard, there are a few more values that set us apart. Each of these values has played a pivotal role in our success story. For instance, 1. Proactiveness: We anticipate market changes and client needs, adapting our strategies proactively to stay ahead. This forward-thinking approach has been key in navigating the dynamic digital landscape. 2. Customer Centricity: Our strategies are tailored to meet the unique goals and challenges of each client. By putting our clients at the centre of everything we do, we ensure that their objectives are our top priority. 3. Empathy: By empathizing with our clients and their customers, we create campaigns that resonate on a deeper level, fostering stronger connections and better results. 4. Continuous learning: The digital world is constantly evolving, and so are we. Our commitment to learning and growth means we’re always equipped with the latest knowledge and skills to serve our clients better. These core values have not only driven our financial success but have also built lasting relationships with our clients, making Adbuffs a trusted partner in the digital marketing industry. #CoreValues #DigitalExcellence #ClientRelationships #GrowthMindset

Two years down, countless lessons learned, and a journey filled with growth and innovation. Grateful for every challenge and triumph at AD2Click Media. Here's to the next chapter of pushing boundaries, making waves, and creating a legacy! 🚀🎉 #workanniversary #TwoYearsOfImpact"

🏷 We present important ad spend trends from 58 #GlobalMarkets in Dentsu's #December Global #AdSpend Forecast, along with their implications for brands in 2024 and beyond. 📣 Our investing analysts have the facts to support their prediction 💹 that 2024 will be a year filled with noteworthy #media events. 📥 Get your copy right now at this link: https://lnkd.in/eWvHn6kp #AdSpend2024 

NEW THOUGHT LEADERSHIP | 2024 is going to be a year of big media moments. With data from 58 markets across the globe, our investment analysts share the key ad spend trends – and what they mean for brands – for 2024 and beyond in dentsu’s December Global Ad Spend Forecast. Download your copy today here: https://lnkd.in/eczhnJ4F #dentsu #adspend #adspend2024

🎅 Santa isn't the only one with a naughty and nice list. Olivier Gauthier just released his COMvergence annual new business rankings for media agencies with Joe Mandese in MediaPost. 😍 I used to love seeing this list get published each year as my agency was always on it (#NotAHumblebrag). 📈 If you're a media agency looking to make the nice lists for next year, then now is the time to plan accordingly and I'd love to help you make that happen. #growthmarketing #newbusiness #growth #growthstrategy https://lnkd.in/gyXvZUfC

Our CEO, Brenda Nwagwu. FNIMN, joined other insightful minds on stage yesterday as a panelist at the Consumer Intelligence Launch and 25-Year Anniversary of mediaReach OMD. The Panel Session themed "Redefining Marketing Strategies with Consumer Intelligence" was a knowledge-sharing of expertise in merging the dynamic landscape of consumer intelligence and marketing. #qvtmedia #mediareach #consumerintelligence #industryleaders #datadriven #innovation #strategyrevolution #marketingrevolution #mediabuyingagency #advertising

We’re proud to share that Publicis Media has retained the #1 ranking in global new business according to the Final 2023 Global New Business Barometer from COMvergence. At the media agency group level, Publicis Media leads in both global Total New Business (including retentions) at $6.1 billion and Net New Business (excluding retentions) at $3.2 billion among the “big 6” groups for the full 2023 year. Additionally, Publicis Media placed #1 among its competitors with a global retention rate of 61%. Further, Spark Foundry ranked first globally in Net New Business (excl. retentions) among the top 20 agency networks with incremental total billings of +$1.3 billion. Learn more about the report and rankings here: https://bit.ly/4atxPkR