Jon Dupuis’ Post

🎥 Has Netflix changed our hotel promotional video viewing habits? 🏨 The question of the correct or ideal length of a hotel video is one that frequently arises, often accompanied by the assumption that it should be around 90 seconds to 2 minutes. However, it may surprise some to learn that longer-form videos are actually quite popular. According to a study conducted by Techsmith titled "Video Viewer Habits, Trends, and Statistics You Need to Know," more than 50% of people prefer videos ranging between three and six minutes in length. Of course, the key factor here is ensuring that the content remains engaging and relevant to the target audience. There are a couple of reasons why our consumption of longer-form video content has been on the rise in recent years. Firstly, platforms like Netflix and other streaming channels are often accessed via smartphones, making it more convenient to watch longer videos on smaller screens. Additionally, when we travel, it's become commonplace to download TV programs and movies to watch during our journeys, further contributing to the demand for lengthier content. Therefore, if your hotel has a compelling story to tell, don't feel constrained by shorter time limits. Embrace the opportunity to create a longer promotional film that captivates your audience. 🌟 #hotelmarketing #hotelsandresorts #luxuryhospitality

🚀 The future of brand building is evolving, and it's an exciting time for premium content. Big brands are funding film and TV projects and distributing them on major streaming and social platforms. 👀 📈 The key factors of cost, access to data, talent, and distribution are now easily solvable variables in 2024. Brands are adopting systematic tracking of project outcomes to justify their investment and reach ad-avoidant consumers. Marriott International is continuing down the road with two new short series, "Travel by Design" and "The Power of Travel," currently streaming on Amazon's Prime Video. Each episode, introduced by the credit "Marriott Bonvoy presents," runs for approximately six to eight minutes and provides a connection with Marriott's luxurious properties worldwide. Prime Video & Amazon Studios is one streamer that has a paid model to leverage their content > commerce ecosystem. Brands can also explore innovative routes to distribute their content, such as TikTok, which enables films to be condensed into bite-sized clips. The rise of social apps as streaming services offers instant access to valuable data and allows seamless integration of commerce moments. 👉 The key to standing out is high-quality content that can hold viewers' attention throughout. With numerous new opportunities for brands to explore in 2024, the future of premium content and brand building is about to open up again. #content #marketing #brandbuilding #entertainment #commerce #development  🌟 https://lnkd.in/gfE4mZNy

❌ Hotels & Airbnb, stop taking boring or dull videos of your place. Poor videos can make your hotel unappealing & old which can result in lack of booking customers. 👇Here’s how to film your hotel 1) Shoot the outside first 2) Next, film the hotel room 3) Film the restaurant 4) Finally, show the beautiful spots ➡️Are you a local business in New York struggling with content creation & social media management? You don’t have to struggle anymore, I can help you with👇 ✅On-site video shooting ✅Content creation ✅Social media management 📩DM me today to give your socials a professional touch & attract local customers! ➡️Follow @socialsbyreena to decode social media strategies & UGC for brands! #hotelvideos #luxuryhotel #iphonography #cameramovement #cameratricks #newyorkhotel #roomtour #socialmediamanager #socialmediatips #newyorkbusiness

An entertainment booking agency worth its weight in gold should be doing the following; * Using a booking software application for not only internal usage but all entertainers should have the same synched data as well. * If you're a resort or venue, your booking agency should be co-marketing the events. * Initiating regular feedback loops with entertainers to ensure continuous improvement. * Initiating regular feedback loops with management to make sure the entertainment is aligned with the client's overall vision. Often overlooked, but a critical aspect is the agency's ability to pivot in tune with the evolving entertainment industry. Are they agile enough to adapt to sudden changes? Are they proactive or merely reactive? And here's a controversial thought; Not all agencies are made equal. Some might deliver great results for a particular genre of entertainers while leaving others in the dust. Do they have a deep understanding of your specific niche? Or are they applying a one-size-fits-all approach? Have you been working with a booking agency that checks all these boxes? It's time to reassess your partnership if not, and unlock your entertainment business's potential. Don't settle for mediocrity. It's time to align with a booking agency that truly gets you and can take your career to the next level. Make the switch now!

This was very interesting! We saw a live stream being conducted by the staff at a five-star hotel in China. In the United States, it's uncommon for a five-star hotel to use a social media platform for live streaming, but why not? We think it's a clever strategy for several reasons: 1. It offers guests a behind-the-scenes glimpse of the hotel, presenting a perspective they typically wouldn't see. 2. It provides a sneak peek for individuals who might not usually stay at a five-star hotel, giving them something to aspire to. 3. It generates real-time excitement that traditional social media campaigns or advertisements often struggle to capture. 4. Douyin's user base includes many premium consumers, allowing the hotel to reach its ideal audience directly. What are your thoughts on this marketing approach? Do you think it's effective? 💫🖖 #douyin #livestream #chinesesocialmediaplatforms #china #hotelindustry

With short-form videos reshaping how travelers decide, TikTok becomes your dynamic tool for leaving a lasting impression. Let's uncover the best practices to elevate your hotel's online presence and shine brightly during the most wonderful time of the year. Read more here: https://lnkd.in/eW8A5n25 #Emerge #DigitalFirst #WeAreEmerge

Get your live stream up and running! I recommend that your hotel have a live stream from a high-quality camera in the nicest area of your hotel. All of the social media platforms are prioritizing live streaming now. I’ve been dabbling in it with live shows, but I’m now working to create more live content, because that is what is being pushed by the platforms , and people are consuming it, especially the younger generations. Not only can you do this on YouTube, Instagram, TikTok, now companies are setting up on twitch as well. Think of it as a way for people to dream about a destination. They will leave it up on their computer screen as a window to the world. The good news? Not many hotels are doing this at all right now you can start and gain a huge following that you can then market it to afterwards. Do you have a live stream set up at your hotel? If you need help, let me know. #hospitality #hospitaitymarketing

TikTok Ads for Hotels: Best Practices to Get Your Campaigns Holiday Ready

Expert Insight: "Just as consumer viewing habits have changed, so too have guests’ expectations of their in-room media experience. And while video-on-demand has certainly revolutionized the world of hotel entertainment, it is not a transition that happened overnight." Read more from Bill Anckar of Hibox Systems below #HotelBusiness https://lnkd.in/eN_--AkY #tv #entertainment #hotels #hotelnews #hotelowners #hoteliers #hotelindustry #hospitality #hospitalitynews #hospitalityindustry #hotelsandresorts #lodging #hospitalitytrends #hoteltrends #tech #technology

🌟 Exciting News from StreamWave: Elevate Your Hotel Guest Experience! 🏨📺 Are you in the hospitality industry or passionate about transforming the guest experience? StreamWave is here to redefine how hotels and resorts engage with their guests. 🌐 🚀 Our Android TV boxes with custom launchers are revolutionizing in-room entertainment and guest services. Here's what sets us apart: 1. Endless Entertainment: Guests can access linear TV, VOD, and popular streaming platforms, all in one place. 📺🍿 2. Convenience at Your Fingertips: Ordering room service, checking out hotel facilities, and chatting with staff has never been easier. 🛎️📱 3. Personalized Recommendations: We use data analytics to curate content and services tailored to each guest's preferences. 📈🤝 4. Security and Reliability: We prioritize network security to protect guest data and ensure a seamless experience. 🔒💼 5. Scalable and Future-Ready: Whether you're a boutique hotel or a global chain, StreamWave scales with your needs. 🏩✨ We're passionate about enhancing the guest journey and helping hotels thrive. If you're ready to take your guest experience to the next level, let's connect! 🌐 📩 Send me a message or visit our website to learn more about how StreamWave can transform your hotel's offerings and make every guest's stay unforgettable. 👉 https://lnkd.in/gCWdqF5E Let's shape the future of hospitality together! 🌍🏨 #HospitalityTech #GuestExperience #StreamWave