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CEO @SOAR | Limited Partner Stage 2 Capital | Dawgs | Golfer | ATL Sports

At the Gainsight conference last week, I had several folks ask me some version of "everyone used to talk about adoption....now everyone says that it's just about outcomes and ROI. What's your take?" It is and has always been about both. Can you get ROI without adoption? No. Is adoption by itself sufficient to guarantee value realization? Also no. You have to have adoption of the right capabilities that tie to customer business priorities with attached measurable outcomes. That is and has always been the formula. This is easy to say, really hard to implement and manage at scale. Which is why very few companies do it.

Percy Rose

I Increase Customer Retention and Expansion through Measureable Business Outcomes | Head of Digital Customer Success | Customer Success Strategy Leader

2mo

John Thackston Agreed. One thing I would like to see more of is to have the adoption conversation within the context of value realization. Ex. "Mr Customer, together we set as a goal to help you achieve a 15% reduction in energy consumption in your datacenter this year. We are 6 months in, and we have made 5% progress towards that goal. In order to increase your chances at achieving the target, we recommend you leverage these modules/capabilities on our platform. Here is a video on how they will help you achieve your outcome once you begin to leverage them." Instead of doing this, we too often come at the adoption discussion with selfish intentions in Customer Success. Internally, we have done some analysis which finds that customers who adopt x,y,z modules/features tend to renew at an x% higher rate vs. customers who don't. Then, we get all of our CSMs to push those features onto the customer without an understanding of the why. It's no wonder customers adopt our solutions less often than we would like. I believe greater adoption comes with better contextualization within a value framework.

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