Albatros Care & Support Project Deliverables: Design Strategy, Brand Identity, Visual Language, Website Proposition. Albatross is a disability health and support brand that prioritise individualised experiences over day-today- living. Brand Challenges The healthcare and support industry in NSW is sadly plagued by visual systems that are unorganised and visually unappealing. In an industry that requires optimal delivery of service information, a visually calm and inviting identity was the goal. Brand Solutions An identity was meticulously crafted to ensure Albatross was differentiated in an already crammed industry. Their understanding that individuals are not defined by their limitations, was the catalyst for a visually beautiful and functional system with its own visual language. Full Case Study Below #brandidentity #designstrategy
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