Jeff Greenfield’s Post

📊 Ad Measurement 🎯 Attribution 📈 Incrementality 📺 Media Mix Modeling (MMM) 🧪 Testing As you know, these are all near and dear to the Round Barn Labs team and me, and they are central to our discussions of learnings on the Always Be Testing podcast! When budgets are tight, and more rigor than ever is needed to measure performance marketing, you better have your ad measurement game TIGHT or TOIT, depending on your preference 😉 Jeff Greenfield is an ad measurement veteran who nails Episode #43. 🏫 Built and sold C3 Metrics based on tagging solutions to understand multi-touch attribution 🏡 Rise of walled gardens, no impression tags in TikTok and Snap 🔏 iOS 14.5 changes 🍪 Pending Cookie Deprecation 💻 Measurement cannot be at the user level anymore 🚀 Launched Provalytics to address a hybrid of MMM and cookieless attribution "The Future of Ad Measurement is on-site improvements and ad and campaign updates." - don't sleep on CRO and its impact here. 🖥 He believes one vendor can take more of the ad measurement market 🔥 Most brands are overinvested in non-brand paid search b/c they are not invested in full-funnel enough. Spotify: https://lnkd.in/d4VhNDv3 Apple: https://lnkd.in/dHUP2HaY

🚀 Excited to share our latest work with Spotify! 🎉 We created an engaging animated explainer video showcasing the benefits of their new Ad Analytics service, a game-changer that replaces Podsights, empowering advertisers with in-depth insights. We'd love to hear your thoughts on it! Let us know in the comments below. 👇 #Spotify #AdAnalytics #ExplainerVideo #videocontent #B2B

Elevate Your Meta Advertising Strategy: Learn How to Launch Successful Conversion Campaigns! 🚀 Join us on the Amazon Legends Podcast for expert tips on optimizing your Meta ad campaigns for conversions. #AmazonSellers #MetaAds #DigitalMarketing

These 14 brands beat market-leading competitors for Share of Voice - you won't believe who 🤯 As part of our latest report Entertain or Die we created the Entertainment Index™. The score is a careful blend of owned and earned metrics across social, PR and search (factoring out paid spend). 14/20 brands beat their market-leading competitors in that index. It directly shows how brands that entertain out-compete market leaders. Some of the scores that surprised me most were: ⚡️ PRIME (60) vs Gatorade (47) ⚡️ A legacy brand with a vice grip on the category being disrupted quickly by a newbie. 📱 Nothing (66) vs Samsung (61) 📱 An exciting new brand that has mastered PR to build intrigue. 🗣️ Duolingo (72) vs Babbel (55) 🗣️ Duo beating Babbel isn't surprising. They're the market leader. Duo topping the whole index as a language learning app, is. What a brand-building success story. This video is a snippet of me explaining the index - it's part of a much larger conversation I had with Stef Hamerlinck on his Let's talk branding podcast. Check it out in the comments below and download Entertain or Die through the link in my bio to get the full index and findings. #EntertainorDie #advertising #entertainment  

An episode so good I listened twice. In media publishing, there are really only ever 2️⃣ products: the content ✍ and the audience 📣. Today, it's practically impossible to succeed at either if you don't understand your audiences and their needs. And treating your audiences as a collective audience isn't enough anymore – there's nuance and segmentation, no matter what type of publisher you are. In the traffic era, this was less important. The industry treated their readers as "users" 🤖 because it was just a numbers game 📈 . But in recent years, the publishers who have weathered the storm are the ones focused on converting audiences into consumers – you need to be able to attribute revenue to each and every segment. And everything you do must be driven by meeting different segments' discrete consumer needs. It's an existential shift in how media organizations must operate, and one that isn't easy. To make the transition requires, as Brian Morrissey and Cory Munchbach discuss, deep organizational alignment and prioritization. In some cases, it might even require a rethinking of the coveted "separation of church and state" – a big reason why I think so many recent media darlings have been B2B or journalist/founder-led. I keep coming back to something that was said during the "Building Monetizable Communities" segment at Jacob Donnelly's A Media Operator Summit: don't try to go from 100 ➡ 500 people, go from 100 ➡ 10 groups of 10 highly engaged niches. Create utilitarian, must-have products for the right high-value people to consume versus nice-to-have proucts for a broader group. If those segments need your content to operate, than they've become consumers. Consumers will pay for your content. And advertisers will pay to reach your consumers. Depth over breadth.

Check out Ari Paparo's Marketecture Media podcast on #esg and carbon in #adtech, and his interview with Yobi CEO Max Snow about the work we're doing to level the #ai playing field for companies outside of Big Tech. (starts minute 37:45) #data #predictiveai #programmaticadvertising #media #digitaladvertising

Ever wondered why Netflix recommendations are unique for everyone? Why does your Spotify have personalised playlists with all your favourite artists? There are many examples as such ever wondered why users are stalked, understood and are shown what exactly they needed to see? 📈 Unlocking the Power of Behavioral Marketing In today's digital landscape, understanding your audience is more crucial than ever. Behavioral marketing leverages user data to craft personalized experiences that resonate deeply with each individual. By analyzing user behavior like browsing patterns, purchase history, and social interactions businesses can deliver targeted messages that drive engagement and conversions. Here are some key benefits of behavioral marketing: ➡️1. Personalization: Tailor content and offers to meet the unique needs and preferences of your audience. ➡️2. Improved Customer Experience: Enhance user satisfaction by providing relevant and timely interactions. ➡️3. Higher Conversion Rates: Boost your ROI with campaigns that speak directly to your customers' interests and behaviors. ➡️4. Data-Driven Insights: Gain valuable insights into customer behavior, enabling more strategic decision-making. Embrace behavioral marketing to transform your customer interactions and elevate your brand's impact. Let's move beyond traditional marketing and create experiences that truly connect with our audience! 🌟 #BehavioralMarketing #Personalization #DigitalMarketing #CustomerExperience #MarketingStrategy

Fundamental creative principles in ads A ttention grabbing B rand first and often C ommunicate with stories D ifferentiate from your category E motions drives memory, memory drives brand building Want to hear more about ad effectiveness, digital vs traditional media and brand building vs short term activation? Listen to this episode of Uncensored CMO with Les Binet Dr Grace Kite and Tom Roach #brandmanagement #advertising #effectiveadvertising

Recent industry insights suggest a potential boom in local podcasting efforts, driven by growing advertiser interest and evolving digital trends. Gordon Borrell, CEO of Borrell Associates, predicts significant growth, citing generative AI and shifting advertising dynamics. A survey by the Radio Advertising Bureau and Borrell Associates reveals a steady rise in digital revenue for radio stations, with podcasting emerging as a key revenue stream. Interest in podcast advertising is rising among direct ad buyers and agencies, signalling promising opportunities for radio sellers. https://lnkd.in/du9By26U

📈 Showcasing Stellar Video Performance! 📈 Since its release, our latest content has garnered: ✨ Estimated revenue: $597.32 ✨ Views: 13.9K ✨ Revenue for every 1K views (RPM): $42.87 But what does it mean for advertisers? 💰 Playback-based cost for every 1K views (CPM): $81.07 Harnessing the power of YouTube not only brings quality content to your audience but also unlocks significant revenue potential. Need guidance on optimizing your content and understanding the financial metrics? Reach out! #VideoPerformance #AdRevenue #60EtarAnalytics