Marketing Director @ The Media Trust | Former AdMonsters Editorial Director | Currently on Bald Ambition Tour
Who didn't love adolescence? Pimples, weird hair growth, funny odors... Well, fortunately, #retailmedia's adolescence is less yucky on a biological front, but it's still kinda awkward with retailers struggling to meet brand demands around scale and measurement. Fortunately, the #retailmediasummit panel with Austin Leonard, SVP Business Development for Epsilon Retail Media, and Cory Schnurr, Head of Marketplace Innovation, and Gavin Dunaway (me!), Marketing Director, of The Media Trust dove into how smarter workflows and adding automation can help retail media operations get past the awkward days—and by that we mean scaling fast and driving more revenue. A key takeaway: automating ad quality assurance and creative screening speeds campaign launches and allows retailers to quickly scale the amount of campaigns they bring on. This is a manual process that should be first on the list when it comes to automation. Beyond that, ad QA tools empower retailers to ensure their nuanced brand policies are being met—yes, it's brand safety for As Leonard mentioned on-stage, bringing automation to the foundation of your retail media program is essential—convoluted, manual processes will be difficult to cut out as you attempt to grow. And the brand benefit? More timely campaigns with faster results and greater flexibility for optimizing. Automating ad QA pays off all around—it's just a part of growing up in digital media... and it doesn't have to be as painful as ACTUAL adolescence. Path to Purchase Institute
Head of Marketplace Innovation at The Media Trust
2wGreat panel at a great conference!