David Freedman’s Post

Check out this recap from our friends over at Freestar that captures an unbiased view of the CMA’s Q1 2024 report on the implementation of the Google Privacy Sandbox Matthew McIlwaine , Matthew Whaley, Michael Racic #Freestar #prebid #publisherfirst

📜I highly recommend spending 5 minutes reading this report.

⚔ Deep in today's anti-counterfeiting trenches fighting fakes, here's what we're seeing: 1. As reputable platforms like Amazon and Facebook integrate more technology, procedures, and civil and criminal litigation programs, they are becoming much more effective. Counterfeiters start selling here but when knocked down, they divert the products to standalone websites on third party webhosts, making it harder to knockdown. 2. They use Cloudflare, a webhost privacy shield to try and shield themselves from DMCA takedowns. 3. Once we finally find the real webhost, they move to a new webhost. 4. Some webhosts are blatantly ignoring the takedowns or making it very hard. Copyright registrations are critical to effectiveness. 5. They're then going to platforms like Temu which do not make it easy to remove offending listings. With the mass scale right now, companies need a team, a strategy, a procedure and software for mass effect. #anticounterfeiting #iplawyer #fightingfakes

Privacy and compliance are confusing topics in and of themselves. Highly recommend checking out our Trust & Tech series. Episodes are short and cover specific topics(Data handling, Transparency, etc) so pop watch whichever episode covers your topic of interest.

2024 is bringing some big changes to privacy policies all over the globe. One way that we stay on top of the new laws and regulations is by using a consent management platform. 🌎 But, what's a consent management platform? 🤔 We're glad you asked! 🧑🏼🏫 Read our blog all about CMP's, created with Sourcepoint. https://hubs.ly/Q02cl0Wc0 Still curious? Check out Sourcepoint's site for more reading. 📖 #privacypolicy #cmp #advertising #publishing #webdev #gamingindustry #videogaming

The individuals suing Google allege that this situation arose due to Google's cookies, analytics, and app tools persistently monitoring online browsing habits even when users had enabled features such as Incognito mode in Chrome or Safari's private browsing, anticipating a specific degree of privacy. https://lnkd.in/dTtB2iAU #google #lawsuit #legal #incognito #privacy #legaltrial #thelawreporters #tlr

Are you aware of all the anti-trust activity going on with BIG tech? Are you aware that Google lost a BIG case against Epic Games last year, and as a result may soon be forced to divest its Android business? Anti-trust efforts are changing the landscape of BIG tech’s monopoly power (and therefore also the tech market), and no one is covering it better than Matt Stoller with The BIG Newsletter:

📢 The The Motley Fool boosted its subscription rate using personalized text ads driven by first-party data. 💡Find out more below about how The Motley Fool used Kevel's ad APIs to optimize these promotions, successfully launching the project in just a few weeks. 🗨️ “Since we are international, GDPR compliance is paramount. We needed an API-first partner with privacy protocols in place. Kevel fits the bill for both requirements." Mark Kennedy, Global Tech and Operations Lead, The Motley Fool. Are you interested in discovering how you can build something similar using your first-party data to monetize your platform? Contact us today for a free demo ⤵️ #Kevel #casestudy #MotleyFool #AdAPIs #adtech #adplatform #fintech https://bit.ly/40hqgts

Have a privacy sandbox question? Here is your chance to get it answered. Enter it into the document below and @alextcone might respond during his session next week at #PROIO.

Google may have been teasing the launch of the Privacy Sandbox for a few years now, but it is finally here. And we all will be living it by the end of 2024. There are over 30 proposals, each strengthening different aspects of the privacy-first future. Publishers should actively start testing these proposals to find out how they align with your needs. Want to learn more, head to the comments. #adtech #privacysandbox #programmaticadvertisisng #google