“Fetch excels at helping restaurant brands win in three core areas: driving incremental orders, reaching priority customers, and fueling trial and retention." Fetch restaurant industry lead Austin Fabel sat down with QSR to discuss how Fetch creates lifelong consumer relationships and enhances restaurant profitability - all without discounting. Read the full story: https://lnkd.in/gXV32dtV #LiveRewarded
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Chief Operating Officer | C-Suite Executive | Restaurant Industry Specialist | Future of Food & Hospitality Innovator | QSR & Customer Experience Strategist | Transformational Leader | Board Member | Keynote Speaker
The surge in QSRs embracing kiosks reflects a major shift in customer behavior, offering not just convenience but an enhanced and personalized dining experience in QSR settings. The widespread adoption of kiosks not only streamlines operations for fast-food chains but also marks a pivotal step toward data-driven, personalized customer interactions, setting the stage for further innovations in the restaurant industry. #RestaurantTech #QSRs #RestaurantIndustry
Why QSRs are doubling down on kiosks
restaurantdive.com
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Enterprise-ready solutions to drive revenue and efficiency | MEDICC | Command of the Message | Blissful Prospecting
What is your brand doing to educate guests about the benefits of first-party ordering? Customers say they’re more likely to select first-party delivery if they see lower menu prices and fewer fees, can earn loyalty rewards, experience faster delivery and if they receive a promotion or coupon in their delivery bag that can be used directly with the restaurant.
Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer
https://modernrestaurantmanagement.com
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There's a lot to unpack in this restaurant loyalty rabbit hole I just jumped into. But the key theme is core rewards guests continue to be resilient to whatever the macroeconomic world throws at us. So can you segment and speak to that group? That's where a lot of these tiered programs are headed, from Subway to Starbucks. Here are some other takeaways from Paytronix's always-insightful yearly report: When customers redeem rewards is not the same as when they frequent restaurants most often. What does that tell us? Customers tend to use points and offers for new occasions, not already planned ones. Thirty-eight percent of full-service guests order online for 90 percent of their orders or more, up 2 percent from 2021. Nearly 50 percent of quick-service loyalty members order online at least 90 percent of the time, while fewer than one in eight users order both in-person and online.
For Restaurants and Loyalty, it’s Now a Race to the Top
qsrmagazine.com
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Ready to supercharge your customer base and keep them happy and returning while driving more sales for your restaurant? Loyalty programs drive sales and satisfaction, and according to our latest Dining Report, 76% of diners are interested in signing up for loyalty programs at their favorite restaurants, with more than half already using them. The best part is our data shows that customers enrolled in a loyalty program spend 53% more at restaurants and visit 40% more often. To create a successful loyalty program for your restaurant, check out our guide that covers everything you need to know: https://squ.re/4al5LRm
How to Launch a Restaurant Loyalty Program | Square
squareup.com
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CEO & Co-Founder, Restaurant365 | Innovative Problem-Solver | Company Culture Advocate | Passionate Leader & Entrepreneur | Dad Joke Connoisseur
How much do you invest in your online order portals? 84% of off-premises customers place orders through a restaurant’s website, and 71% go through a third-party service. Having an accessible online menu is essential for a restaurant. This segment of customers values the ability to order, customize, and pay for an order without going to a restaurant. Without it, customers choose to go elsewhere. #RestaurantTech #CX
New report examines the technology landscape in today’s restaurants
restaurant.org
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Increasing restaurant sales without relying solely on advertising requires a strategic approach that focuses on improving various aspects of your restaurant's operations and customer experience. Here are several effective strategies to boost sales #EnhanceMenuOfferings #ImproveServiceQuality #ImplementUpsellingTechniques #OptimizePricingStrategy #LeverageTechnology #EnhanceAmbiance #FocusCustomerRetention #CollaborateLocalBusinesses #OptimizeOnlinePresence #Performsocialmedia
How To Increase Restaurant Sales Without Advertising
restorapos.com
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Chief Operating Officer | C-Suite Executive | Restaurant Industry Specialist | Future of Food & Hospitality Innovator | QSR & Customer Experience Strategist | Transformational Leader | Board Member | Keynote Speaker
Consumers and franchises seek restaurant tech not as a novelty but to eliminate friction, emphasizing a preference for convenience and efficiency. The future of restaurant technology lies in delivering enhanced order tracking, personalized menus, and faster checkouts, all driven by a cost-conscious consumer base understandably resistant to hidden fees. #Tech #Restaurants #RestaurantTechnology
Novelty Not Enough as Consumers Want Better Restaurant Technology
franchisetimes.com
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I have sat in on multiple restaurant exec-level meetings as we head into the end of year, and a critical discussion topic centers on the "price / value equation" in 2024. Many brands are questioning if their value prop still makes sense on the heels of some of the most aggressive price increases in recent memory. On one side are brands that have positive comps, but declining traffic. On the other side are folks who took too much price and struggling to figure out how to restore their pre-inflation price / value equation. Either way, one thing is certain. In 2024, the discounts are coming. My old colleague Peter Saleh had what I thought was the best take on price / value looking ahead in 2024: "We believe 2024 will be the most normal year since 2019 when it comes to sales, unit development, commodity and labor inflation as pandemic-related headwinds and tailwinds have mostly subsided. That said, normalcy also brings some less desirable elements back to the industry, specifically heightened promotions and value offerings as restaurants battle to restore customer traffic. We expect this dynamic to benefit larger chains, as they seek to restore customer traffic and recapture market share from regional and independent operators. We expect the coming year to be defined by modest sales gains, heavy discounts to drive traffic, more normalized inflation, additional pricing and a faster pace of unit development." Discounting will take many forms - mix and match bundles, value menus / items, or straight up coupons / promos. The accelerated digitization of the industry - and adoption of loyalty platforms and engagement tools - will make it easier than at any point in this industry's history for operators to deliver more value-oriented messaging. This increase in 1:1 messaging will be coupled with over the top TV spend as folks spend more time on screens due to the increasing importance of live sports as the only "synchronous" viewing experience and (of course) the 2024 election. On the impact of discounting - I like Peter's take: "The combination of normalized sales trends, greater promotions, continued inflationary pressures and more modest pricing create a cautious outlook for restaurant margin and unit economics. We expect a modest increase in restaurant margins for most operators as margins continue to slowly recover from last year's lows, but don't see any catalyst for outsized margin improvement." I'm not well-versed enough to have a call on margins yet, but definitely something to keep an eye on moving ahead. If 2024 does play out as above, the biggest impact would be on smaller brands. If everyone is discounting, and you don't have the ad budgets to come over the top and blanket your markets in TV / digital advertising, then it's more important than ever to focus on your core. That means being vigilant about maintaining current frequency and churn levels. I have more to share, but am out of space. Would love your thoughts as well!
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Fastest Drive-Thru in QSR - Is Speed Hurting or Helping Restaurants - Sentiment Analysis on Taco Bell and Chick-fil-A Restaurants The restaurant industry has been at the forefront of innovation in today's fast-paced world. From digital menus to contactless payments, the industry has continually adapted to meet the changing demands of consumers. However, there is a challenge that the industry is currently facing, one that is directly impacting consumer sentiment: the struggle to keep pace with evolving expectations, particularly in areas like drive-thru service accuracy and staff engagement. #drivethru #fastfood #sentiment #restaurantindustry https://lnkd.in/eDtPsbSu
Fastest Drive-Thru in QSR - Is Speed Hurting or Helping Restaurants
savor.fm
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Puzzling consumer spending? Interesting read in the Nation's Restaurant News from Q3 results. Want a better understanding of your restaurant customers? See what's attracting guests to your restaurant? How are they spending? What are they buying? Contact me and let me show you how NCR Voyix's Consumer Marketing can better help you understand your guests specifically for your restaurant. Whether you are a current Aloha POS user or not, the power of data goes beyond just the POS. #NCRVoyix #Aloha #dataanalytics #restaurants #restauranttech #restauranttechnology
The American restaurant consumer: resilient yet selective
nrn.com
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