Elizabeth Herbst-Brady’s Post

Connected TV is changing the way TV and videos are being consumed. Here is a brief report outliningthe shift from Linear TV to CTV and opportunities it creates.

How can advertisers generate better CTV results? An addressable strategy and the right data are key. "For the automotive industry, addressable and connected TV are true game changers only if advertisers and agencies have access to the data and solutions to unlock its full power, and to target consumers based on their clicks, streams and categorized attributes." - Carl Matter & Amanda Juip, Urban Science “Both the television and automotive industries have a long history as staples of American culture, and in many ways, they’ve supported each other’s growth over the years. With the advances in targeting capabilities on TV, we’re now able to leverage the biggest screen in the household to facilitate conversation among family and friends in a highly relevant way.” -Jim Johnson, VDX.tv #digitaladvertising #automotivemarketing #CTV #addressable

Once again our partnership with Urban Science and VDX.tv is leading the way, and now, making headlines in Ad Age!! 🔥 I so often hear from Clients the need for upper funnel awareness (usually with a focus on Linear TV or spot CTV buying) yet the immense pressure internally to drive lower funnel activities and/or to physically tie back to sales (which usually results in more money being funneled to search, social and programmatic.) At VDX.tv we can help do it all. I always tell my Clients we are the connecting thread from upper funnel, mass awareness (CTV, Household first, custom addressable strategies) to mid-funnel engagements and time spent, all the way down to site side actions, and of course, sales. Not only can we connect CTV to a direct sale, but we can also report out by fuel type (helping understand the current prospects of ICE v. EV) as well as defectors (Where did they go? Which Segment? Which Brand?) My favorite part? We suppress recent buyers within 48 hours in all media campaigns so your dollars do not go wasted to those now out of market! I love talking about this partnership - so reach out if you would like to know more!! 😊

Connected TV (CTV) has reached an all-time high, with nearly every household having at least one CTV device. The big shift from traditional TV to streaming has created opportunities for marketers to reach audiences through a wealth of data and advanced targeting capabilities. However, brands have yet to unlock its full potential. Access our latest ROI Genome Flash to understand the opportunities and considerations for scaling CTV advertising: https://lnkd.in/ddc9bfVV #CTVads #connectedTVadvertising #commercialanalytics #revenuegrowth

Why limit yourself to just one TV data source? #YahooDSP Unified TV Audiences commingle TV Data sources, including both ACR and STB. This allows brands to have more robust segments for linear suppression and retargeting, driving better incremental reach in CTV. Better TV Data = Better Results. "In one early campaign for its auto marketplace using combined linear and CTV data, eBay saw a 52% increase in campaign reach, compared to its previous single-source TV data approach." Beau Ordemann Ashley Zemel Stephanie Foster Brett Hurwitz Brian Zaben John Grad Anthony Winters, MBA Danny Dikovsky Miles Brehm Joshua John Emily Liang #TVData #CTV #BetterResults https://lnkd.in/gi4HwQEn

Traditional linear TV advertising continues to offer unique benefits, especially during live events like the Super Bowl, reaching millions of viewers. It's an excellent way to connect with the baby boomer generation, who still prefer this traditional format. Meanwhile, CTV provides highly targeted, potentially niche audiences, along with detailed reporting and metrics. By using both channels together, you can optimize your campaign's reach, retarget audiences, and maximize advertising impact. Read the full blog to learn how to leverage the strengths of both Linear TV and CTV in your marketing strategy. Link below 👇 https://lnkd.in/esj5nsfQ #media #ctv

Traditional linear TV advertising continues to offer unique benefits, especially during live events like the Super Bowl, reaching millions of viewers. It's an excellent way to connect with the baby boomer generation, who still prefer this traditional format. Meanwhile, CTV provides highly targeted, potentially niche audiences, along with detailed reporting and metrics. By using both channels together, you can optimize your campaign's reach, retarget audiences, and maximize advertising impact. Read the full blog to learn how to leverage the strengths of both Linear TV and CTV in your marketing strategy. Link below 👇 https://lnkd.in/eqvAuFw6 #media #ctv

📺📊💥 Exciting news for digital marketers! CTV viewership is surpassing linear TV, offering a clear opportunity to reach new audiences. Here's why this is significant and how it benefits marketers: 👉 CTV has become a powerful performance channel, transforming television into an advertising engine similar to social media and search. 👉 Studies show that 81% of marketers use CTV for brand awareness, but two-thirds classify it as a performance marketing channel. 👉 Ad-supported streaming services like Netflix are evolving to meet advertisers' needs, introducing features like binge ads, QR codes, and refined measurement. 👉 Paramount also refreshed its advertising platform to address CTV fragmentation, improving ad blocks and ad running frequency tracking. 👉 MNTN Next Gen TV offers enhanced audience building, verified measurement, and optimized creative, leading to better ROI for advertisers. 👉 Viewers can expect a better ad experience as ad technology advancements allow for more precise targeting and relevant ads. What are your thoughts on this shift from linear TV to CTV? How do you see it impacting your marketing strategy? 🤔💼 #CTV #advertising #digitalmarketing #TVtrends https://lnkd.in/dxRP5fYf

Insights on TV Ads Business 📺 TV advertising is a powerful medium to reach wide audiences. Advancements in technology have revolutionized this industry. Targeted ads, data analytics, and integration with digital platforms enhance marketing impact. Businesses can leverage TV ads for storytelling and engage local audiences. OTT and CTV platforms offer additional opportunities. Measuring ad impact is crucial for success. #TVAds #Marketing #DataAnalytics #OTT #BusinessInsights

🧠 Neuro-Investigation into CTV Advertising & the Human Brain 📺 Connected TV (CTV) has revolutionised the way we watch, offering viewers flexibility and marketers unprecedented targeting capabilities. Yet, the challenge remains: How to deliver adverts that enhance, not disrupt, the viewer experience? In collaboration with Neuro-Insight, Integral Ad Science embarked on a pioneering neurostudy to delve deep into the human brain's response to CTV advertising. The aim? To uncover the true impact of tone, context, and frequency on brand recall and viewer engagement. Key findings: 🔍 Unrelated adverts disrupt viewers' neuro-state. 🔄 Repeated advert exposure boosts connection but diminishes interest. ✅ Context-matched adverts are memorable and resonate with viewers. Surveys provide insights, but brain activity reveals the complete story. Discover which CTV adverts truly captivate consumers. Harness the power of neuroscience to elevate a brand's impact on CTV: https://bit.ly/3rG4Pp5