This week the AIB Marketing & Consulting team will each give brief tips on Event Marketing.
📣 Tip 1: Start early! Effective event marketing begins well in advance. Create a buzz and build anticipation for your event. #EventMarketingTips#AIBMarketing
#EventExecs Great insights from Danica Tormohlen about #CEMASummit23
I’ve attended the event before, but it’s been a number of years. Here are 10 things I am looking forward to at #CEMASummit2023:
1. Learning from some of the best and brightest in the industry. Speakers on the program represent some impressive corporate brands, including IBM, Atlassian, Salesforce, VMware, ServiceNow, Lenovo, HP and Okta.
2. Networking with corporate event marketing leaders and suppliers. Traditionally, CEMA Summit has attracted event marketers from tech companies, but this year’s attendee list includes representatives from a broader array of corporate brands, including Sony Playstation, Liberty Mutual, Delta Airlines and Gap. Want to meet up? DM me.
3. Content. Over the course of two full days of education, CEMA Summit is offering 25 sessions, breakout and design labs for attendees to choose from. I’m most looking forward to attending sessions led by leaders such as Vimeo Global Head of Events Devin Cleary, Nvidia Director Corporate Events Jasmin Dave and RSA Conference Senior VP Linda Gray Martin.
4. Interactive networking sessions. On Mon., Aug 7, attendees can select one of the eight options for interactive networking sessions — from Vino & Vinyasa to Unusual Food and Wine Pairings to Sound Bath Experience to The Art of Charcuterie Boxes. “These sessions provide a canvas for more networking to facilitate discussions with attendees who have common interests,” Marcus said.
5. Keynotes. I’m most looking forward to the closing keynote by Sarah Robb O'Hagan, CEO of EXOS, a human performance company. Named among Fast Company’s “Most Creative People in Business” and Forbes "Most Powerful Women in Sports," she led the reinvention and turnaround of Gatorade as its global president, the digital transformation of Equinox Fitness Clubs as its president and the transformation of Flywheel Sports to a streaming content business as its CEO. She has held leadership positions at Nike and Virgin.
Find the link to the entire article below.
If you're planning to exhibit at a trade show, event branding is essential for attracting potential customers and standing out from competitors. Learn the key elements of an effective event branding strategy in this guide. 🏆🎪
https://lnkd.in/gk9XbXMx#tradeshowmarketing#eventplanning#exhibitortips
When gearing up for your association's next event, the logistics of how to market to your exhibitors is usually not top of mind during the initial planning stages.
Keep in mind if your event or workshop has trade floor exhibitor space, marketing should be in your planning process from the start.
Download our infographic here to learn more: https://ow.ly/bAlM50Q1eao#AssociationSolutions