Dr. Cesar Azurin Mansibang’s Post

STRAMA & OD LIVE: As President/CEO & Chairman of the Board of my company, applying my skills at corporate strategy management (STRAMA), organization development (OD) & change management, we launched last Monday the revised statements of mission, vision, core values, and crafted the new statements of unique value proposition (UVP) & unique selling proposition (USP) on a corporate-wide scale in engaging rituals attended by executives, managers and employees participating directly via simultaneous video teleconferencing from their work areas. The launch is a critical step to disseminate and engender understanding, commitment and co-ownership of the statements to achieve common corporate goals. The unveiling of the statements in various areas in the company was capped by simultaneous recitation of the statements and getting employees present to mark their fingerprints on the statements as a commitment pact. To further institutionalize this, each employee was given a plastic ID that condensed all these statements they carry always as constant reminders and memory hooks. I have also made sure that the statements were made permanent and posted in different areas in full view of the employees while they are at work. Divisional statements were also crafted by the respective managers in full alignment and support of the total corporate goals. I utilized heuristic process where employees interactively discussed and worked hands-on together and get excited themselves on discovering what ought to be and how to be. English and Tagalog versions of the statements were also presented for better understandability and inclusivity. Thus, fostering the shared commitment and treating the statements as their own in alignment with their individual goals. As any management and leader person knows, the review of the mission and purpose, vision, core values and differentiators of products and services are the first crucial steps in shaping and influencing the achievement of corporate intent and strategies along cross-functional structures and teammanship in the midst of constant change in the VUCA world (volatile, uncertain, complex, ambiguous). It is harmonizing and synerging efforts in a common partnership and ownership of all corporate stakeholders to achieve growth in an innovative and resilient way for mutual benefits. I hope that these important interventions will engender commitment and effective execution of the plans and strategies to sustain the growth and value of my company. As an OD and strategy interventionist, I am exhilarated about the prospects of positive outcomes that provide value for all stakeholders.

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