ICYMI: Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER): by Jeremy Goldman. Ads on retail media networks enjoy a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify, indicating their effectiveness in capturing attention and prompting action, according to the measurement firm’s latest Global Insights report. The annual study, which analyzed over a trillion impressions from more than 2,000 […] #DOOH #digitalbillboards #digitalsignage
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FYI: Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER): by Jeremy Goldman. Ads on retail media networks enjoy a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify, indicating their effectiveness in capturing attention and prompting action, according to the measurement firm’s latest Global Insights report. The annual study, which analyzed over a trillion impressions from more than 2,000 […] #DOOH #digitalbillboards #digitalsignage
Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER)
https://digitalsignagepulse.com
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ICYMI: Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER): by Jeremy Goldman. Ads on retail media networks enjoy a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify, indicating their effectiveness in capturing attention and prompting action, according to the measurement firm’s latest Global Insights report. The annual study, which analyzed over a trillion impressions from more than 2,000 […] #DOOH #digitalbillboards #digitalsignage
Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER)
https://digitalsignagepulse.com
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FYI: Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER): by Jeremy Goldman. Ads on retail media networks enjoy a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify, indicating their effectiveness in capturing attention and prompting action, according to the measurement firm’s latest Global Insights report. The annual study, which analyzed over a trillion impressions from more than 2,000 […] #DOOH #digitalbillboards #digitalsignage
Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER)
https://digitalsignagepulse.com
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Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER): by Jeremy Goldman. Ads on retail media networks enjoy a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify, indicating their effectiveness in capturing attention and prompting action, according to the measurement firm’s latest Global Insights report. The annual study, which analyzed over a trillion impressions from more than 2,000 […] #DOOH #digitalbillboards #digitalsignage
Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER)
https://digitalsignagepulse.com
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Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER): by Jeremy Goldman. Ads on retail media networks enjoy a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify, indicating their effectiveness in capturing attention and prompting action, according to the measurement firm’s latest Global Insights report. The annual study, which analyzed over a trillion impressions from more than 2,000 […] #DOOH #digitalbillboards #digitalsignage
Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER)
https://digitalsignagepulse.com
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Retail Media is expected to see significant growth in the coming years, increasing its share from just 1.5% in 2014 to a projected 15.1% by 2024, based on GroupM's Midyear forecast. 🛒 The appeal? Closed loop attribution and stronger ties between media and sales. As marketers move towards 2029, expect to see retail media playing an even bigger role in advertising strategies. Learn more about the trends impacting the global advertising economy: https://lnkd.in/enugv2jF
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Retail Media is expected to see significant growth in the coming years, increasing its share from just 1.5% in 2014 to a projected 15.1% by 2024, based on GroupM's Midyear forecast. 🛒 The appeal? Closed loop attribution and stronger ties between media and sales. As marketers move towards 2029, expect to see retail media playing an even bigger role in advertising strategies. Learn more about the trends impacting the global advertising economy: https://loom.ly/LIsutQU _ #ThisYearNextYear
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VP - Ecommerce & Performance Marketing | Driving Profitable Growth for Multinationals & Homegrown D2C Brands
#Retailmedia is poised to become the most significant wave in the realm of #digitaladvertising. The latest data indicates that retail media is experiencing substantial growth and is expected to claim an even larger share of the global advertising expenditure. As a result, we can anticipate heightened competition on retail media platforms in 2023 and beyond. Infact by 2028 Retail Media will become largest media channel for Advertising group agencies. Brands would be wise to swiftly seize the opportunity to engage with this evolving media landscape.
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The growth of Retail Media is anticipated to be substantial in the upcoming years, with its market share projected to rise from 1.5% in 2014 to an estimated 15.1% by 2024, as per GroupM's Midyear forecast. 🛒 What makes it so appealing? The ability to track closed loop attribution and create stronger connections between media and sales. As we look ahead to 2029, it is expected that retail media will play an increasingly significant role in advertising strategies. For more insights on the trends shaping the global advertising economy, check out: https://lnkd.in/eS9C5BjB
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When it comes to measuring the impact of retail media, it's tempting to focus solely on lower-funnel metrics. However, experts caution against such oversimplification. A comprehensive approach to measurement is crucial in understanding the true value of retail media and its role within the wider marketing mix. Explore how investments in retail media should enhance, not replace, traditional media in a balanced marketing mix: https://lnkd.in/emxkuiDd (feat. insights from GroupM's Jason Wescott)
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