ICYMI: IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB): The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. The playbook underscores the need for effective closed-loop measurement to […] #DOOH #digitalbillboards #digitalsignage
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ICYMI: IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB): The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. The playbook underscores the need for effective closed-loop measurement to […] #DOOH #digitalbillboards #digitalsignage
IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB)
https://digitalsignagepulse.com
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IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB): The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. The playbook underscores the need for effective closed-loop measurement to […] #DOOH #digitalbillboards #digitalsignage
IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB)
https://digitalsignagepulse.com
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IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB): The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. The playbook underscores the need for effective closed-loop measurement to […] #DOOH #digitalbillboards #digitalsignage
IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB)
https://digitalsignagepulse.com
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FYI: IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB): The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. The playbook underscores the need for effective closed-loop measurement to […] #DOOH #digitalbillboards #digitalsignage
IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB)
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FYI: IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB): The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. The playbook underscores the need for effective closed-loop measurement to […] #DOOH #digitalbillboards #digitalsignage
IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB)
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With the majority of consumer purchases happening in physical retail locations, it is no surprise the DOOH screens INSIDE retail stores, and along the consumers' daily journeys, are on the minds of brands looking to influence and measure consumer purchase decisions. The opportunity to incorporate in store and path-to-purchase DOOH screens into a a broader Retail Media campaign is already here, with Vengo's pDOOH network of over 53,000 screens! Interesting insights on this evolving space from the leaders at the IAB! https://lnkd.in/g6_dmREa
Quantifying Retail Media In-Store Success: Measurement & Innovation
https://www.iab.com
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All roads lead to outcomes using DOOH in your retail media plan.
The role of DOOH and Retail Media will continue to gain momentum in 2024, becoming a pivotal player in brands’ shopper marketing strategy. Read more about our launch of ShopConnect, the first-of-its-kind retail planning tool launched in partnership with Assembly Global and Place Exchange. https://lnkd.in/eKmqnJkK #DOOH #RetailMedia
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In-store retail media investment is on the rise. Retail Media accounts for a growing % of DOOH - which hit $2.9 B this year and is projected to hit double-digit growth in the next 3 years. IAB wants to help you WIN in Retail Media and DOOH. Check out the January 2024 report on "Quantifying Retail Media In-Store Success: Measurement & Innovation" and sign up for the working group here: https://lnkd.in/g6_dmREa, and be a part of, "Developing a playbook that will enable and educate retailers, agencies, and brands on the DOOH and In-Store opportunity in retail media from activation to measurement." We signed up, will you? #RetailMedia #DOOHAdvertising #Measurement #Media Source: IAB & Insider Intelligence
Quantifying Retail Media In-Store Success: Measurement & Innovation
https://www.iab.com
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ICYMI: Campaign effectiveness metrics, E-paper signage and retail DOOH networks are the OOH stories to watch in 2024 (Billboard Insider): Billboard Insider interviewed Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse. The shiny things, obviously, are AI, programmatic, 3D anamorphic, omnichannel, etc. But I think those things are less important, and they all depend on this fundamental one: measurement. Lack of mass-scale campaign effectiveness measurement holds back everything else. And it’s probably one of the main reasons […] #DOOH #digitalbillboards #digitalsignage
Campaign effectiveness metrics, E-paper signage and retail DOOH networks are the OOH stories to watch in 2024 (Billboard Insider)
https://digitalsignagepulse.com
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Experts explain the value of retail media to brands (IAB Europe): Retail Media is transforming the digital advertising ecosystem. With this transformation comes a shift in how brands align their media investment to their marketing objectives. In this blog, experts from our Retail Media Committee explore how budgets in retail media are shifting on the buy-side, what is driving brands to consider retail media as part […] #DOOH #digitalbillboards #digitalsignage
Experts explain the value of retail media to brands (IAB Europe)
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