Delicato Family Wines’ Post

It’s #InternationalWineDay and I wanted to reflect on the moment that inspired me to go into the wine industry. In 2020, I celebrated my birthday during a time where covid restrictions were lifting and I went to my first winery tour in Solvang, CA. I had in depth conversation with the owner of the winery and he asked me what I was in college for. I went on to explain that I was a Marketing Major, but had no plans of what industry to dive into since the options are endless, especially living in Los Angeles. He then suggested, ‘well why not wine marketing?’. This sentence alone changed my entire perspective as I didn’t think of wine marketing being an option and what the career path looks like in that industry. He continued to explain the importance of wine marketing and how it may seem niche but there’s a lot to learn and accomplish in the alcohol industry. After that trip, I finished my college degree and was searching for any job to kickstart my career, but in the back of my mind I knew I wanted to eventually give it a shot in the wine industry. Fast forward to the end of 2022, I was given the opportunity to work for the most historic winery in Los Angeles and work with the powerhouse of wine brands and I can’t be any more grateful and motivated. Being in the wine industry has taught me so much and I know I’m still in the beginning stages of my career and it’s amazing to think how much more is yet to come. It’s quite interesting to think a simple conversation on a birthday trip truly impacted my career path and journey in life. I’m always so thankful for that owner for taking his time to educate me and guide me in this direction. Who knows what direction I would have went if I didn’t have someone in the field speaking passionately about their profession. As this post is a reflection of my journey to discovering the marketing side of the wine industry, I’d love for this to be a reminder to always ask questions if you want to know more about something or be the person who can educate someone on their career journey. You truly never know the impact one conversation can have on somebody. Cheers 🍷 #InternationalWineDay #WineMarketing #WineIndustry

Interesting article. I like the honesty from Solectrac and how they are repositioning the business. It’s always important to maintain a close relationship with your end customer. I look forward to seeing Solectrac shift their GTM and overall business strategy.

The First 30 Days In a New Wine Sales Job Are Critical. A wine rep who can't introduce every producer in their book after 30 days on the job should quit immediatley. Here Is The Thing You MUST Do to Ensure Success Selling Wine For a New Distributor. Major wine markets like Chicago are hyper-competitive. Even veteran wine reps have to hustle to defend placements. New reps who don't invest in learning their book in the first 30 days have already started to fail. Fortunately, reps needn't memorize tech sheets to be taken seriously but they do have to remember one sentence about each producer. Anchors: The Keys To Ensuring More Sales An anchor is a sentence that follows a pattern to introduce a producer logically, simply, and memorably. Anchors present global, regional, and local information in one sentence. “Julien Brocard makes wine at Les 7 Lieux in the French appellation of Chablis, with bottlings from all levels including Grand Cru, Premier Cru, and Chablis." Written properly, an anchor allows a rep to introduce an estate confidently in just one sentence. Assignment: During the first 30 days at your new job, write and repeat anchoring phrases for each of your producers until you can recall them easily. The Good News: It's Easier Than You Think Anchoring producers simplifies the biggest challenge most new reps face: digesting the portfolio. Working in an orderly fashion, a rep can write unique anchors for each winery in a region or country with a few hours of dedicated work. Further, the repeated structure reveals connections and relationships that will serve as valuable memory prompts. By the third producer in a region, even the most foreign names will sound familiar. In one sentence, a rep with anchors shows their customers that they are going to be a serious partner. Any new rep can do this, but not every new rep will. Where will you be after your first 30 days? #wine #wineindustry #winesales #salesjobs #hiringnow #imhiring Photo Credit: Gosia Matuszewska, Rishi Productions Chicago Model Featured in the Photo: Michael McAvena

Some roles are like wines. They get better with time. #ProductManagement is one of those roles. 🍷

Celegrating 6 Months at Enate Group! I am delighted to announce my six-month anniversary working at the Enate Group. Precisely, at both wineries Bodega ENATE and Bodega LAUS. In the light of my job, I am gaining experience and knowledge related to client care and public speaking among others. Being part of the Enoturism segment within the marketing department, I firstly had a limited understanding of wine and no particular interest in it. This indeed, represented a big challenge for me, which I reckon that I have successfully overcome. Conducting guided tours and wine tastings in both Spanish and English is part of my responsibilities, which required a great deal of self-confidence and the ability to explain technical aspects of wine to visitors from around the world. However, I didn’t feel daunted. Not even when I had to answer tricky questions from some expert visitors. For instance, I was asked once regarding price differences within a wine region. While grape varieties and climate are similar, the production process plays a key role. Aging wines in barrels is generally more expensive than tank aging. Additionally, wineries build their brand reputation, which can also influence price. High-end wineries crafting complex wines often charge more than others in the same region. Undeterred, I embraced the challenge and relied on my colleagues' lessons. Over time, I refined my speech and incorporated technical vocabulary to describe wine aromas, tastes, and sensations. Not to mention, that I discovered that I could effectively convey complex information in an accessible and engaging manner easing visitors’ approach to the topic of wine. Indeed, visitors highly appreciate and enjoy it. I personally realized that few people explore wine’s world in depth due to the intimidating and confusing concepts surrounding it. On another note, this job is allowing me to develop other skills, such as problem-solving, working under pressure and my change adaptive capacity. Acknowledging these thoroughly enriching 6 months at Enate winery, I am eager to keep growing within this entrepreneurial group.

Mastering Wine Sales: Strategies for Growth and Control – Inspiring Ideas for Success! (Part 2) Are you ready to elevate your wine sales game? Join us as we dive deeper into innovative strategies and actionable tips to grow your business and master the art of upselling. Discover new ways to maintain control and enhance your wine department's efficiency. Whether you're a seasoned sommelier or new to the wine industry, this post is packed with insights to help you succeed. Do you have your own tips or success stories? We'd love to hear them! Feel free to share your advice and experiences in the comments below. Let's raise a glass to our shared journey toward excellence!

LINKEDIN IS ALL ABOUT NETWORKING 🤝 A while ago a small Tuscan winery reached out to me because they were struggling to find new export markets to expand into. They have the potential to double their bottles production but are currently unable to sell all their inventory, which is making them feeling so frustrated. Their wines are so beautiful, I encouraged them to keep pushing forward! And connected them with some importers in my network. Recently, they reached out to inform me that after months of stagnation, they have successfully entered two new markets! They were thrilled to share with me their progress. 🤝 LinkedIn is all about networking 🤝 If you can't assist someone directly, it's important to connect them with someone who can. While it may seem simple for you, it can make a significant impact for the other person. 𝐖𝐞 𝐦𝐚𝐲 𝐧𝐨𝐭 𝐛𝐞 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞... 𝐛𝐮𝐭 𝐞𝐚𝐜𝐡 𝐨𝐟 𝐮𝐬 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐬𝐨𝐦𝐞𝐛𝐨𝐝𝐲! If you're interested in learning more about the wineries I collaborate with, follow me 👉🏼 𝐂𝐥𝐚𝐮𝐝𝐢𝐚 𝐂𝐚𝐥𝐥𝐞𝐠𝐚𝐫𝐢 and let's stay connected! If you are a fine wine importer looking for new wineries, feel free to DM me! I will be glad to share my best suggestions for interesting Tuscan wineries 🍷 #wine #entrepeneur #winebusiness —— 🍷 I am Claudia, WSET Lev. 3 certified wine professional. If you are fascinated by Tuscany but you don't know how to scout the most authentic and unique wines of this region🍷 𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 𝙩𝙤 𝙩𝙝𝙚 𝙬𝙞𝙣𝙚-𝙡𝙚𝙩𝙩𝙚𝙧 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙢𝙮 𝙬𝙚𝙗𝙨𝙞𝙩𝙚, 𝙖𝙣𝙙 𝙧𝙚𝙘𝙚𝙞𝙫𝙚 𝙨𝙩𝙤𝙧𝙞𝙚𝙨, 𝙬𝙞𝙣𝙚𝙧𝙮 𝙞𝙣𝙩𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣𝙨, 𝙖𝙣𝙙 𝙢𝙮 𝙥𝙧𝙞𝙫𝙖𝙩𝙚 𝙨𝙚𝙡𝙚𝙘𝙩𝙞𝙤𝙣 𝙞𝙣 𝙥𝙧𝙚𝙫𝙞𝙚𝙬! 📩

Treasure your talents like the finest wine 🍷 Each winemaker cherishes their special grapes.   Monsieur Meyer, for example, delights in the enchanting muscat taste of Chasselas.   While Monsieur Favre praises Chardonnay, calling its lively citrus notes and slight nuttiness unrivaled. This long-lasting dispute does not affect the success of their business. They share a common thread, despite grape differences.   Their secret is as simple as a wine cork ⬇   They know what makes their wines stand out. Every year, this distinction only deepens.   ➡ And what about you?   Do you know what makes you unique and how to use it to your advantage?🍇   If you're not yet on the journey, let's explore your strengths together. Follow me and hit 🔔 in my profile for updates.   You don't have to be a wine enthusiast to gain from these posts.   PS. Inspired by beautiful Lavaux vineyards in the French part of Switzerland. They are treasured not just by their owners, but also by UNESCO and millions of tourists. #strengths #strengthscoaching #coaching #careercoaching #talentdiscovery #selfdiscovery #gallup #selfawareness

New Post on our blog just in time to start planning your 2024 wine country trip.

Mike Bosworth is a legend in the sales training world. Back in the 1970s, he noticed the Pareto principle applied to sellers - 80% of a company’s sales are generated by 20% of the sellers. In 2012, Mike published ‘What Great Salespeople Do: The Science of Selling through Emotion Connection and The Power of Story. In that book, he described why the Pareto principle applies to selling - only a small proportion of sellers use the single most powerful sales tool available to them - story. Here are two examples, both from the wine industry. Back in 2017, the Anecdote team spent a day in the Yarra Valley wineries and we were really well looked after. Shawn Callahan made a few thank-you calls the next week to people who had helped organise the day. One of them did research into the wine industry. They explained that in cellar door situations, salespeople who used stories sold a whopping seven times more wine than the rest. I heard this next example a couple of days ago - thanks Marc Checkley. I’ve changed the names for this one. Back in 2019, Marc was leading one of his famous wine tours in France. He always finished the tour at his favourite vineyard in the Jura region. It was a great experience and the groups always bought large quantities of wine at the cellar door. A few days before the tour, [Jean], the winemaker, rang Marc and said he had an issue with mildew in the vines, and with harvest looming, he had to be in the vineyards. However, his sister [Alex] would host the group. [Alex] was a generous and graceful host, and the wine was as good as ever. But the group did not buy a single bottle of wine at the cellar door. Not one bottle. Marc reflected that [Alex] didn’t share a single story about the wine, the winery, its organic origins etc. The good news is that every salesperson can tap into the power of story. The skills are easily learned and practical. #storypoweredsales #storytelling