Daniel Eizans’ Post

Content demands are on the rise, and they’re only going to continue accelerating. A key theme at #AdobeMAX this year was empowering enterprises to supercharge their content development processes. Discover these four steps for creating an efficient content supply chain that will help you to meet growing content demands without blowing your budget: http://ow.ly/Qq6f104YfOc #contentsupply

Content demands are on the rise, and they’re only going to continue accelerating. A key theme at #AdobeMAX this year was empowering enterprises to supercharge their content development processes. Discover these four steps for creating an efficient content supply chain that will help you to meet growing content demands without blowing your budget: http://ow.ly/Qq6f104YfOc #contentsupply

Content demands are on the rise, and they’re only going to continue accelerating. A key theme at #AdobeMAX this year was empowering enterprises to supercharge their content development processes. Discover these four steps for creating an efficient content supply chain that will help you to meet growing content demands without blowing your budget: http://ow.ly/Qq6f104YfOc #contentsupply

Content demands are on the rise, and they’re only going to continue accelerating. A key theme at #AdobeMAX this year was empowering enterprises to supercharge their content development processes. Discover these four steps for creating an efficient content supply chain that will help you to meet growing content demands without blowing your budget: http://ow.ly/Qq6f104YfOc #contentsupply

We’ve consistently helped our clients save 466-1553% on their annual marketing spend in more verticals than I can count. How? 🧐 Let’s run some quick numbers. If you build a full marketing team in-house here’s what you’re looking at… CMO - $131,030 ($10,919/mo) Copywriter - $66,554 ($5,546/mo) Project Manager - $78,356 ($6,530/mo) Graphic Designer - $50,265 ($4,189/mo) Creative Director - $100,813 ($8,401/mo) Paid Media Manager - $67,688 ($5,640/mo) Social Media Manager - $64,375 ($5,365/mo) That’s $559,081 per year - just over $46,500 per month Especially in small businesses, most marketing activities are sprints. After 3-6 months, there’s a new priority. But that cost is fixed. You’ve got no wiggle room when your objectives change. Sometimes, your biz will need all hands on deck. Other times, you can manage quite well with only a handful of these folks - especially if you roll out your marketing program in phases. In you’re under $5M in revenue, you probably only have room for 1 or 2 of these hires anyway.  You could hire an agency, but the best ones are positioned to solve 1-2 specific problems, which makes it difficult to scale or switch objectives. Many owners bring in multiple agencies, but that leaves you in a siloed production environment, which leads to a number of issues. This is what makes the fractional model so powerful We bring in who you need, when you need them. Our teams start out at as little as $36-120k per year ($3-9k/mo) That’s $439k-523k per year in savings ($37k-44k/mo) As they say…📚 The math is mathing! Interested in learning more? Shoot me a DM and let’s chat.

What’s the one piece missing from your content plan? It’s not what you think. A good content plan should include: • KPI’s that you are trying to achieve • The strategy behind what you’re posting  • The exact content you need to execute on Even with all these pieces in place - the biggest obstacle businesses face with their content plan is making the time to get it done. Without accountability, it’s easy to get off track for a week, or two, or even more. When you’re building out a marketing plan, make sure you add in HOW you are going to get it done. • Do you need to block out dedicated time each week? • Or hire a VA or marketing team member for support? There’s no point in creating an epic marketing campaign that sits around and collects dust for a year!

Here’s a friendly reminder that it’s never too late to adjust your marketing goals. Listen to your instinct and gut-check your initial plans. Are they driving the results you need right now? If not, that’s okay! Check out these tips to help balance your goals. ⬇️ ✅ Make sure your OKRs are truly aligned with the overall company vision and goals. It's important that your content supports your company’s broader objectives. ✅ Give your team more autonomy to innovate while also maintaining alignment across the department. ✅ Regularly review and adapt your content goals. The landscape is constantly shifting, and staying agile and responsive to your audience's evolving needs is key. ✅ Don't be afraid to completely abandon goals that aren't serving you. ✅ Encourage a dynamic, collaborative approach to goal-setting. Empower your team to take ownership and feel invested in the process. ✅ Tie in incentives and recognition for hitting key milestones. This helps keep everyone motivated and accountable. Have you adjusted your goals this year? ➡️ https://lnkd.in/gTR79BJC

Excited to share our latest #blog post highlighting how stensul is supercharging Adobe GenStudio, enabling businesses to scale #content creation velocity. Check out the article to learn how this #partnership is revolutionizing the way #marketing teams operate. Follow TechRay News for more updates! Visit us - https://techraynews.com #ContentCreation #AdobeGenStudio #MarketingInnovation

A major part of running a small business is grabbing an audience's attention with effective marketing campaigns. Thanks to a new Adobe innovation, this process can become much easier. Learn more about the technology that is a trailblazer for small...https://lnkd.in/ghW8ip4Z

Adobe Firefly was built to be safe for commercial use, so companies like IBM can use the images they create with confidence. As a foundational piece of Adobe’s solution for content supply chains, Firefly allows brands to rethink how they produce and deliver digital content at a time when efficiency is a top priority