Debra Fleenor’s Post

In line with what I heard during Cannes last week: While hunting for agencies/advertiser collaborators on 1P data, it's clear only the tech-forward agencies are really prepped for the post-cookie world. What’s the game plan for the big players? 🤔 #Cannes2023 #DataStrategy #MarketingTrends #AdTech

‘Considerably less ready’: Marketers’ post-cookie preparedness has dropped by 23% since 2022

‘Considerably less ready’: Marketers’ post-cookie preparedness has dropped by 23% since 2022

digiday.com

To view or add a comment, sign in

Explore topics