Great overview of how Calendly: 1. optimized their existing lead flow 2. enriched and then routed those leads so sales could convert more 3. re-configured their website to convert more high quality leads The results? 📈 increased the number of qualified meetings booked by 40% 📈 boosted the amount of leads from their website by 50%
It’s hard to find someone in tech who hasn’t heard of Calendly or been sent a Calendly link. Calendly now serves >20 million (🤯) users. Millions more sign up each year. And these aren’t only individuals — 86% of the Fortune 500 use it. Their funnel is a CMO’s dream — and biggest nightmare. Just ask Jessica Gilmartin. “It worked, but it was inefficient and expensive,” she told me. Starting in January, Jessica overhauled the sales motion. Calendly changed how they organize their sales team, score leads, route leads to reps, and bring automation into the process. And the results are pretty dramatic. Do yourself a favor and read the full story in Growth Unhinged: https://lnkd.in/ea2k4Js4 The takeaway: folks pay too much attention to getting new leads & not nearly enough on serving the ones they already have. #marketing #saas #growth #sales
