Dave Gerhardt 5️⃣’s Post

🧨Is your startup facing social media burnout? Don’t worry, you’re not alone. It’s a common struggle for many startups to maintain an effective online presence while steering clear of burnout. Managing social media for a startup can feel like running an endless marathon: overwhelming and relentlessly demanding. To help you navigate these waters, I’ve put together seven strategic tips that have not only saved my sanity but could help change your approach too: 💡 Choose Quality Over Quantity. Instead of posting non-stop across all platforms, focus on crafting content that genuinely engages your target audience. 💡 Plan your posts ahead to keep your posting schedule smooth without the last-minute rush. 💡 Use tools like Buffer or Hootsuite to schedule, monitor, and analyze social media performance all in one place. 💡 Dedicate specific days to create content in bulk. This approach saves time and ensures a consistent quality and style. 💡 Don’t try to do it all yourself. Delegate tasks to team members or outsource to experts. This can free up your time to focus on strategic growth. 💡 Carve out time each day or week for interacting with your audience. Genuine engagement builds a strong community and enhances your brand’s image and presence. 💡 Regularly use analytics tools like Google Analytics to track the effectiveness of your content and Answerthepublic.com for keyword research. This insight allows you to refine your strategy and optimize efforts. 🔔 Ready to elevate your startup’s social media and content strategy? I'm Victoria Omole, a brand strategist and content writer. I help small B2B brands and startups shine with authentic brand identity, captivating storytelling, social media strategy, and compelling content for business growth How can we partner together this Month? 🔶Follow my LinkedIn page for fresh insights and tips. 🔶Hire my services or recommend me to help other businesses grow. 🔶Have a great idea or new project? Let’s collaborate.

Social media platforms are volatile. It drives me insane sometimes. Some days, you feel like you’re the smartest marketer in the world and can’t be stopped. Other days, you wonder how companies got duped into hiring you as a marketer in the first place. I’ve seen it in my own content lately. X has been a roller coaster depending on the day. Even LinkedIn has been a bit hit-or-miss over the past few weeks. How do I navigate this? Simple. By staying adaptable. My goal is to build an engaged audience of people within my ICP. So, if that’s the case, it’s my responsibility to: 1) Go to the platforms that are rewarding content the most 2) Understand the formats and content types that are being rewarded on those platforms So what IS working right now for B2B startups on social? My take: I still say LinkedIn is the top social platform. X is still worth being on (especially if you have an established base over there already), but it is a lot more volatile and harder to grow from scratch. I speak on this—and how to navigate social media volatility in your GTM strategy—in today’s video. If you have any questions… LMK. #b2bmarketing #b2bsaas #socialmediamarketing

A SAAS founder asked 2 questions in my DM. 1. Why do SaaS owners need a personal brand? 2. What are your best tips on targeting and building this ideal audience? Here's my answer if you're a SAAS startup/ CEO/Founder for Q#1 The biggest mistake founders make is not having an audience/ personal brand. Or doing it wrong. I see a lot of founders on Twitter / LinkedIn talking about start-ups or no-code building, which I understand. Here's the kicker, People who will use your product/service don't care about that 1%. They care about making their life easier and solving pain points. Too many founders are building an audience of like-minded people, which is cool if you want your startup to fail. People who are like you won't use your software, regular people use and pay for it. Why attract the wrong persona to your social media? I'm not saying you should follow and connect with peers. That's crucial for success in anything. Lone wolfs always fail. But your social media content should be focused on attracting people who will benefit from using your software. Startups need a lot of credibility in the early stages, and if the founder has 300 followers on Twitter, forget about it. Also, having a strong social media presence and a personal brand is the best catalyst for success. Attracting potential customers, educating them, and showing them How you help should be the main goal of all founders using social media. Doesn't matter if it's B2B or B2C; the principle is the same. We are all people, and we function exactly the same. Remember, having a strong personal brand on Twitter or Linkedin will determine your success. Attract your ideal customers, and success is guaranteed. P.S.Feel free to reach out if you want to talk about question 2

Want to know how to get 10x the engagements in your social posts? Its something even more important than the body of the post itself. Its writing a good 🎣 . The hook is the first line of your post, and its critical to getting engagement on social. Its makes people hit that "See more" button, and increases the likelihood that people engage. So how do you write a great hook? Here are three tips to help you. 1. Make a bold claim or statement. This could be something like "I closed $1m in Q1 using this one sales hack" It could be something like "Most marketing leaders are getting this wrong" Think about how you can make someone pause, and want to engage with your post. 2. Ask a question relevant to your target audience. This could be something like "Want to know why HubSpots partnership team has been so successful? or "Ever wondered why Brex was able to corner the startup market?". Again, gets people to stop scrolling, its a question you want to know the answer to. 3. Provide value up front I wrote a viral post over Christmas, that said "My marketing agency makes $20k a month ghostwriting, I created an e-book to show you how' Get the reader to stop scrolling because they want what you are giving them. Take the advice above, and start your post off with a compelling hook. I guarantee you will see your overall engagement rates skyrocket 🚀 #linkedin #socialselling

Want to Make Your Startup Visible? Lately, I noticed that most start up businesses struggle to gain visibility on their page. Hey there, business owners! Are you tired of feeling like your startup is invisible? Do you dream of attracting customers, partners, and investors, but don't know where to start? Well, you're in luck! I've got the secret sauce to help you boost your visibility and take your startup to the next level! Here are the top 10 ways to make your startup visible: 📍Build a strong online presence: Your website and social media accounts are your digital storefront. Make them shine! 📍Create content that rocks: Share your story, showcase your expertise, and provide value to your audience. 📍Optimize for SEO: Help search engines fall in love with your website. Use relevant keywords in your, this helps your page appear on searches. 📍Social media marketing: Engage, share, and advertise your way to a larger audience. Follow top creators in your industries to learn from them. Engage in their posts. 📍Network and collaborate: Attend events, partner with other businesses, and build relationships. 📍Get PR savvy: Craft a press release that tells your story and pitch it to the right people. 📍Influencer marketing: If you have the funds, partner with influencers who can help you reach new heights. 📍Email marketing: Build a list and send newsletters that people actually want to read. 📍User experience matters: Make sure your website is fast, mobile-friendly, and easy to navigate. 📍Measure and analyze: Track your progress and adjust your strategy accordingly. So, what are you waiting for? Start implementing these strategies today and watch your visibility soar! Like, share, and comment if you found this helpful! p.s. how often do you analyze your page performance?

Mastering LinkedIn: Leveraging the Platform for Startup Success Optimizing Your LinkedIn Profile First Impressions Matter Your LinkedIn profile is often the first point of contact with potential partners, investors, and employees. Ensure your profile is not just complete but compelling. This includes: Professional Profile Photo: A high-quality image where your face is clearly visible. Engaging Headline: Instead of just your job title, include what you do and how you add value. Persuasive Summary: Narrate your startup’s story, your role, and your unique approach to problems. Showcase Achievements: Use the featured section to highlight articles, key projects, and media mentions. Keywords Optimization Incorporate relevant SEO keywords like 'social media', 'branding', and specific industry terms to enhance discoverability. Tools like MazrNow or RabbitoSocial can provide insights into trending keywords in your niche. Building Meaningful Connections The Art of Networking LinkedIn is not just about adding contacts; it's about building relationships. Personalize your connection requests with a note on why you want to connect and how you might provide value to them. Regularly engage with your connections’ posts through thoughtful comments and shares. Joining and Participating in Groups LinkedIn groups like those for 'social media managers' or tech founders serve as a hub for discussions and networking. Active participation can position you as a thought leader in your field. Generating Leads and Opportunities Content is King Share insightful articles, infographics, and updates about your startup. Regular posting keeps your network engaged and your profile visible. Utilize LinkedIn’s publishing platform to write articles that highlight your expertise in areas relevant to your startup, embedding keywords like social media branding to boost SEO. Leverage LinkedIn Ads To reach a broader audience, consider LinkedIn's targeted advertising options. You can specify your audience based on factors like industry, job title, and company size—ideal for a startup looking to make big moves. Engaging with Industry Leaders Reach Out to Influencers Identify and connect with industry influencers who can provide mentorship or share your content. A single share from a prominent figure can significantly increase your visibility. Engage in Meaningful Conversations Comment on posts by thought leaders and participate in relevant conversations. This not only boosts your visibility but also shows your engagement and expertise in your field. Conclusion Mastering LinkedIn for startup success involves a blend of strategic profile optimization, active networking, and effective content marketing. By implementing these strategies, you can transform LinkedIn from a mere social platform into a powerful engine for growth and opportuniti... Join the wait-list @rabbito #LinkedInTips #StartupNetworking #LeadGeneration

I received 35 pings within 2 hours, when i posted on "community-led growth - Build or Partner?". Here are the steps of Community-Partner program, that gives you returns... Step 1 - Answer preliminary questions. -- What drives my company? - Passion to solve a problem or generating revenue (which one leads to another is the question) -- What’s my community-partner program’s goal? - Generating aware leads or sales closures -- Which type of community align with your community-partner program? - Community of Users, Influencers, or Buyers Step 2 - Foundation set-up -- Partnership Material, Agreements, Proposal -- Transactional Partnership - Content, Event, Activities on which you would like to partner with the Community. -- Strategic Partnership - Enabling revenue share or affiliate links Step 3 Tech Stack -- Common Spreadsheet or workflow to track the activities, sync-up, leads, etc to facilitate seamless collaboration. Get access to community management tools for WhatsApp, Slack, Discord, Discorse etc for measuring the engagement on collaborative activities. Step 4 Engage and Measure -- Keep engaging the partner community and measure the partnership health, engagement, revenue contribution, and more. Do share your inputs, opinion, and queries on enabling community-partner program. ---------------------------------------- 2000+ Global Founders, Growth Hackers and Marketing Professionals are reading my newsletter on "StartupGTM" monthly. Subscribe and receive weekly issues on "GTM Strategies and Tactics" at your inbox. Checkout the link in comment... #partnership #gtm

🌐 Thinking of expanding your SaaS startup globally? Here are 3 key considerations for international expansion and market penetration. #GlobalExpansion #SaaSStartup 🚀 Ready to take your SaaS startup to new heights? As a LinkedIn marketing and content creation expert, I've helped numerous businesses streamline their lead generation and content creation efforts on this powerful platform. If you're looking to expand internationally and penetrate new markets, I've got you covered! ✅ First, it's crucial to understand the local market dynamics and cultural nuances. Conducting thorough market research will enable you to tailor your product or service to meet the specific needs and preferences of your target audience. This personalized approach will give you a competitive edge and increase your chances of success. ✅ Second, building a strong network of industry professionals and potential customers is essential. LinkedIn's vast network provides an incredible opportunity to connect with key decision-makers and influencers in your target markets. Engage in meaningful conversations, share valuable insights, and establish yourself as a thought leader in your industry. ✅ Lastly, content creation plays a pivotal role in LinkedIn marketing. By consistently producing high-quality content that educates, informs, and engages your audience, you can attract qualified leads and build brand credibility. From compelling articles to eye-catching visuals, I can help you create content that resonates with your global audience. Ready to unlock the full potential of LinkedIn for your SaaS startup? Let's connect and discuss how I can support your international expansion goals. Together, we can take your business to new heights! 🌍✨ #LinkedInMarketing #ContentCreation

Keeping up with social media doesn't have to be another overwhelming task on your to-do list. That's why we've put together an essential guide to the best social media management tools out there, tailor-made for startups like yours. Why are these tools a game-changer for entrepreneurs? ⬇ ◼ Juggle multiple platforms with ease. ◼ Understand your audience better with insightful data. ◼ Maximize your budget for marketing. ◼ Leverage trending topics and hashtags effortlessly. ◼ Build stronger connections with your community. In our article, we dive deep into each platform, exploring features, pricing, and how they can specifically benefit your startup. Whether you're a one-person army or a growing team, these tools are designed to streamline your social media strategy and help you engage with your audience more effectively: https://lnkd.in/gfnuSVR9 Arrow Ai Hootsuite SocialPilot Buffer eclincher HubSpot Zoho Social CoSchedule Sendible Sprout Social, Inc. #socialmediamanagement #digitalmarketing #entrepreneurship #socialmediamarketing #tech #socialmediastrategy #marketing #startup