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The marketing landscape has transformed over the past year, with changes spanning SEO, email deliverability, “going direct” on social media, and much more. At the same time, AI has opened avenues for hyper-personalization at scale and unlocking greater efficiency. Here are some of the ways marketers are using Dashworks to achieve this: 🎨 𝗗𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 Dashworks’ ability to search relevant content in your wikis, CRM, internal communication, websites, and files, makes it a versatile tool for various scenarios where you need to brainstorm or write content specific to your product or service. For instance: - Nurture email campaign for a new feature that just launched - Ad copies targeted a specific persona and CTA - Website copy that’s optimized for conversion - LinkedIn posts for a new partnership - Blog posts based on researching the web - Converting case study interview transcripts into a case study draft You can configure it with appropriate brand voice and tone instructions to generate a response close to your intended voice. Some models like Claude Opus are particularly good at writing natural-sounding text. Dashworks can also effectively reformat existing content into different tones, audiences, and languages. For instance, you could ask it to convert a technical RFC into a product feature announcement email or rewrite an English blog post in Spanish. 👂 𝗦𝘆𝗻𝘁𝗵𝗲𝘀𝗶𝘇𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗻𝗮𝗹𝘆𝘇𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 Ask it to help identify common customer pain points and feature requests by searching past customer feedback in your customer communication channels and feedback tracking tools. For example, you could ask, “What are the top integration requests from last month?” or “What are the common pain points in the self-serve setup reported by customers?” ⚔️ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 Use it to gather and compare competitors' information, track industry trends, and analyze market dynamics. You can ask, "What are the latest features introduced by our competitors?" or "How is our market share trending compared to last quarter?". By leveraging Dashworks, marketing teams are automating repetitive research tasks, crafting higher-quality content faster, and making data-driven decisions to optimize performance. Check out some examples of questions to try in the query guide: https://lnkd.in/gpfsuUtf

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