Daniel Russell’s Post

Interested in learning how to become unconditionally consumer-first? Check out 'Your Consumer Responsibility,' https://fro.gd/3UGgxKM the latest in the popular Chief Challenges series from frog, part of Capgemini Invent.   I’m proud to have shaped and directed this multimedia campaign and 'The New Rules of Engagement'—the free, downloadable report which sits at its heart. This is truly a subject that’s close to my heart: supporting our clients as they move towards delivering unconditionally is something that’s really important to me. It's also something that’s easier said than done.   With more pressures, coming from more angles than ever before, organisations today must get creative in order to stay on top. For marketeers and commerce specialists alike, the latest waves of change mean that encouraging and cultivating a responsible consumer base is becoming a primary activity. This report is an attempt to get to grips with some of the overarching challenges, as well as sharing some of the main solutions. Amid the complexity, one thing is clear: it’s time for brands to better understand the new rules of engagement between consumer and brand, unlock growth and raise the standard for experiences. Click here to explore the report today: https://fro.gd/3UGgxKM Gagandeep Gadri Kerry Lee Christopher Baird Matthew Gratze Sharon Jiggins

Quite an interesting conversation on how brands can collaborate, use AI, and meet customer needs while still delivering for the climate. Bhavesh Unadkat gives a great example-- why don't brands who are delivering products directly to households share the last mile and reduce emissions? Pre-competitive, purposeful, collaborative innovation -- can still be very customer-centric.

Everyone claims to be consumer-first, but is that really true? This is the question posed in ‘Your Consumer Responsibility,’ the latest Chief Challenges episode from frog, part of Capgemini Invent. Read the report to learn how brands can take greater responsibility for the world they’re helping to shape, whether that’s by adopting a consumer-first mindset, reinventing for the eco-digital economy or exploring cutting-edge technology. Our very own Sharon Jiggins, Managing Partner at 23red, features in the Design Mind Studio Sessions episode where she highlights our 'This Girl Can' campaign as an example of how brands can work smarter to meet consumer needs. Stay tuned for the launch of all episodes next week... You can dive into Chief Challenges 07 report: 'Your Consumer Responsibility' to learn how to elevate the consumer experience. Click here to explore the report: https://fro.gd/4btlwp5 #ChiefChallenges #ConsumerProduct #CustomerExperience

Loyalty shouldn't just be about getting customers to 'buy more stuff', but to increase engagement, and to drive purposeful decision-making and interactions. I'm really proud to have been a contributor to frog's latest #ChiefChallenges report, focusing on 'Your Consumer Responsibility' and aimed at CMOs and any leader responsible for delivering best-in-class customer experiences. #ChiefChallenges, #MakeYourMark, #DesignMind, #GetTheFutureYouWant #CapgeminiInvent.

Thrilled to share that Sarvottam K. and I had the incredible opportunity to co-present at the recent Capgemini Invent Knowledge Bytes session, where we unravelled the intriguing topic of "frog's Approach to Designing the Organization for Innovation and Long-Term Commitment." Our session was a captivating journey aimed at shedding light on how frog's Org Design practice serves as a guiding light for organizations navigating the dynamic realm of transformative experiences. With a focused agenda, our aim was clear: to empower the audience with insights into how frog's Org Design methodology propels organizations to adapt and thrive in today's ever-changing landscape. Through a comprehensive approach, we shared how frog's collaborative approach aids clients in meticulously assessing and evolving their organizations. From structural refinements to strategic recalibrations, our process is designed to elevate organizations to new heights. Our discourse highlighted the paramount significance of employee experience (EX), particularly in the post-COVID era, where EX has taken centre stage and our emphasis on employee well-being and happiness is a driving force behind sustainable, long-term commitment. Massive gratitude to the enthusiastic audience for engaging in this enriching dialogue. Here's to more collaborations that inspire growth and innovation! #Innovation #OrgDesign #Collaboration #TransformativeExperiences #EmployeeExperience #LongTermCommitment #LearningAndDevelopment #LeadershipInsights #SpeakerSeries #capgeminiinvent #frog

2023 was an year with mixed feelings for CX folks. Most of us would have realized the fact of demand in ROI based CX initiatives getting dominant. We saw a huge shift happening in technology with the focus on AI. This has brought excellent innovations in CX consulting & advisory spaces as well. Other side we saw many CX folks getting fired from their jobs since a lot of companies considered optimization as key to defend downturn. But overall we need to understand that the world is evolving. Passion is the most important thing in CX space rather than strategies of growing business. Passion towards CX should be the key to CX market. I would like to recall the dialogue by Dr Grace in the movie Avatar. "The wealth of this world is not in the ground. it is around us".The same is with case of CX market. My passion continues in 2024 as well. passion to grow a super competent CX community. More and more CCXPs fueling elevated CX with a clear ROI. Hope a lot more will join with me in the "Passion CX" rally for the year 2024. Wish you all a very happy & prosperous new year.

Enterprises need to tap into the transformative power of multi-channel personalization in redefining customer experience. In his upcoming session for the 2024 MIT Sloan CIO Symposium, EXL's EVP and Chief Digital Officer Anand Logani will focus on innovative strategies to engage customers across various platforms, tailoring interactions to individual preferences and behaviors. Learn more about his upcoming discussion here: https://lnkd.in/di3itDdK

📣Just one week away! 📣 Join JourneyTrack Founder & CEO Ania Rodriguez in an invigorating conversation with Digital Transformation Leader & Human-Centered Design Expert Brandon Gerena about how to deliver optimal CX during these challenging times. Register today! https://bit.ly/40NBmXx Brandon is the architect behind experiences that transform not just customer interactions but human lives. In a career driven by design and innovation while with Razorfish, Accenture, and IBM, Brandon has led teams through measurable change in financial services, turning analytics into stories and customers into advocates. This has resulted in the creation of Marcus, by Goldman Sachs and personalized member experiences for American Express. His approach weaves together the finesse of human-centered design with the precision of data science, all while championing a culture where diversity fuels creativity and inclusion amplifies growth. Today's economic uncertainty has added an additional layer to an already complicated environment of delivering optimal customer experiences. Brandon and Ania are uniquely qualified to address these challenges head-on. #cx #humancentereddesign #digitaltransformation #freeresource

What’s the secret sauce for exceptional CX? Dan Miller from Opus Research breaks it down for us in The Room Where it Happened. Watch now and stay tuned for more week-by-week releases featuring top CX innovators >> https://okt.to/jT98FA #CustomerExperience #ArtificialIntelligence

What’s the secret sauce for exceptional CX? Dan Miller from Opus Research breaks it down for us in The Room Where it Happened. Watch now and stay tuned for more week-by-week releases featuring top CX innovators >> https://okt.to/XDyKpI #CustomerExperience #ArtificialIntelligence